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Anthony Mora Articles
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The Press Release aka Tell Me Your Story In One Page Or Less - Click To Read Article You can have the best business or product out there, but if you don't know your market, you won't be successful Keep Your Message Focused to Get More Clients - Click To Read Article The key to delivering a powerful message is focus. While you may indeed be an expert in your field, to be considered one by the media, keep your information targeted and concise. UTILIZING YOUR MEDIA to Land More Business - Click To Read Article If you use it correctly, media begets media. The PR Credibility Factor - Click To Read Article Unlike advertising, or other forms of marketing, it is the credibility factor that makes PR so effective. Twenty and one bonus Tips For A Successful Interview - Click To Read Article Tips to review before a media interview Creating Your PR Image to Bring Your Dreams to Reality - Click To Read Article It’s important to define your image. Approach your business as though you were a prospective client. An effective image does not just happen; it has to be worked at. The PR Follow-Up Etiquette - Click To Read Article You need to make follow-up calls after sending out your press release. Initially it’s often best to concentrate on your local media. The local press will usually be more open to your calls and pitches. Authors and the PR Blues - Click To Read Article If you're self-publishing, you know it's up to you, but even if you are publishing with a major house, view your publisher primarily as a printer and distributor and assume that all of the responsibility for securing for your book rests firmly on your weary shoulders. In reality, it does. The 8 Greatest Public Relations Myths Of All Time - Click To Read Article There are certainly more than eight, but these are some of the biggest PR mysts out there. Staying on Course - Click To Read Article People who tell you exactly how you should run your PR campaign have nothing at stake, which is why they can afford to make such definitive and authoritative pronouncements. Avoiding FollowUp Suicide - Click To Read Article Without follow-up calls, media placement is often a real crapshoot, yet the wrong kind of follow-up calls will knock you out of the game completely. Yes You Do Need more Media Training - Click To Read Article Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself. The Myth of the Press Kit - Click To Read Article Press kits can be seductive. They're attractive and seem impressive, but they can often do you more harm than good. Why Be The Story - Click To Read Article When you're featured in the media, you have avoided spending thousands of dollars in advertising and have gained two things no amount of advertising could ever buy you – validation and credibility. Should I Handle My Own Public Relations Campaign - Click To Read Article Should you handle your own public relations campaign? No, not if you don’t know the process or truly understand the intracies launching a PR campaign. Can you? Yes, at least to a point. You Never Know Whos Watching Listening or Reading - Click To Read Article What makes media relations so fascinating is the unexpected. It can result in totally surprising and unanticipated benefits. The Importance Of Beating Your Own Drum - Click To Read Article If you believe what you do is important, than it is of equal importance to let others know about it. Finding Your Niche - Click To Read Article You can't successfully promote your business until you know who you're talking to. The Genesis of Emotional Branding - Click To Read Article Anthony Mora discusses how the most effective emotional branding is a result of the systematic use of the PR process. Creating A PR Roadmap - Click To Read Article Take some time and create at PR roadmap: if you don't know where you're going, how will you know when you've arrived? PR Guarantees - Click To Read Article If a public relations company guarantees you specific placement or a successful campaign, I suggest you start looking for the exit. But you can access what a company can do in the future by taking a look at their past track record. The Trouble with Pay for Placement - Click To Read Article With Pay for Placement chances are you won’t have a campaign focused on delivering your message, or building your brand, but one focused on grabbing as much quick media as possible. The Online PR Media Myth - Click To Read Article You need an even media mix, and those that turn their back on so called old media and exclusively focus on the net, do so at their own peril. The PR Headline Game - Click To Read Article When it comes to your press release a strong, effective headline is the name of the game. How to Succeed in Business With a Little Help From Oprah, Time, USA Today… - Click To Read Article Imagine picking up Newsweek or People or The Wall Street Journal and reading an article on YOU or your company, or turning on the Today Show, or CNN, or Oprah and seeing a segment profiling you and your product or service - that is PR. The PR Follow-up Ph.D - Click To Read Article Making PR follow-up calls can be a difficult proposition. You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. Taking Your Message Public - Click To Read Article Effective media placement can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed. Why Media Training is a MUST - Click To Read Article If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible. Whatdaya Mean Preinterview - Click To Read Article Whether you're booked as a guest will often be determined by how well you do on the phone pre-interview. Take it seriously The Trouble with Press Conferences - Click To Read Article If you think that a press conference is the way to go, nine times out of ten you're going to be wrong. What Is Your Message - Click To Read Article The importance of understandting and defining the central idea and message behind your business. What The Media Wants - Click To Read Article The media wants stories, not products, not services, they want good interesting stories. So, give them what they want. The Most Important Marketing Tool of the Internet Age - Click To Read Article Why public relations is the ONLY Valid Form of Marketing in the Brave New World Of Social Networking Viral Marketing vs PR - Click To Read Article PR is still amazingly effective when it comes to generating positive word of mouth and viral marketing is not the end-all online marketing tool that many would suppose. PR FollowUp Secrets - Click To Read Article You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield. Public Relations: The Long -Term View - Click To Read Article When looking at launching a public relations campaign, you have to decide not only what media is applicable to your business, but also how you want to utilize your media. National PR for a Local Story - Click To Read Article Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover. Breaking the PR Rules - Click To Read Article Most experts will suggest that you stick with the traditional press release form and put your name, address, and contact information at the top. My response has always been, “why?” But Ive Tried It PR Doesnt Work - Click To Read Article Learn how to truly access a PR campaign's value. Your short-term goals may not be met by the particular article in question, but it affords you new, powerful ammunition to reach your long-term goals. It helps establish you as an expert in your field and separates you from your competition Launching Your Own PR Campaign - Click To Read Article If you’re at the point where you need some media coverage, but can’t afford to retain the services of a firm, what are your options? Staying on Target - Click To Read Article Keep your message targeted and focused. You may be well versed on a number of topics, but believe me, you don’t want to pitch the media a Chinese menu. Sending Out Your Press Release - Click To Read Article Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media. Surprising Ways PR Can Build Your Business - Click To Read Article When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it. Long Term PR Strategies To Make More Money - Click To Read Article Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy. Recession-proof PR - Click To Read Article Hard economic times are, ironically, the best times to aggressively launch a PR campaign. Follow-up Calls: Welcome to the PR Mine Field - Click To Read Article Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that your press release may have created. Like this article? Share it with your friends
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