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SEO Press Release Tips: Part 2

It’s no longer enough to concern yourself with intersecting the traditional media with your releases. Yes, you need to create press releases that meet the needs of the traditional media, but you also need to maximize the use of search engine optimization (SEO). Whereas SEO can possibly help you land traditional media coverage, its primary function is to help you rank in Google and Yahoo News and for your keywords.

SEO Press Release Tips

It’s no longer enough to concern yourself with intersecting the traditional media with your releases. Yes, you need to create press releases that meet the needs of the traditional media, but you also need to maximize the use of search engine optimization (SEO). Whereas SEO can possibly help you land traditional media coverage, its primary function is to help you rank in Google and Yahoo News and for your keywords.

“Bully” and the MPAA Public Relations Dilemma

“Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America to give the film an R, which means anyone 17 and under needs an adult with them to get in. 

“Bully” and the MPAA PR Dilemma

“Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America to give the film an R, which means anyone 17 and under needs an adult with them to get in. 

Branding Your Company Using PR

PR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. Branding is about communicating on a basic human level, which is what PR is all about.

You Don’t Have to Be in a Major Media Market to Benefit from Public Relations

If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.

You Don’t Have to Be in a Major Media Market to Benefit from PR

If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.

Promoting Your Movie via the Media

You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.

How to PR Blitz Your Indie Film

Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it!

The PR Power of Statistics and Numbers

People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.

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About the Author: Anthony Mora

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Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad but as the news. President and CEO, Anthony Mora, has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, E! Entertainment Television, Entrepreneur, Fox News, MSNBC, and other media. He has written three books, the most the most recent, a how-to on PR called Spin to Win. For further information visit: http://www.topstorypublicrelations.com

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More from Anthony Mora
The Public Relations Grand Slam
Bully and the MPAA Public Relations Dilemma
Marketing 30 A Powerful New Way Build Your Business Land More Customers
The Multidimensional PR Approach
How to Launch a Targeted PR Campaign

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