Anthony Mora Articles

You Never Know Whos Watching Listening or Reading - Click To Read Article
What makes media relations so fascinating is the unexpected. It can result in totally surprising and unanticipated benefits.

You Think Editors Have Time To Read? - Click To Read Article
Even though you may be sending your release to a magazine editor, the ironic truth is that editor has no time to read. If you send a four-or-five-page release, no matter how impeccable it looks or how perfect the grammar or form is - no one's going to want, or have the time, to read it.

Youre Placing A Story Where - Click To Read Article
Press coverage, whether large or small, can all be used to help build a powerful and effective media campaign.

Yes You Do Need more Media Training - Click To Read Article
Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.

Working With Your Media Relations Firm Realistic Expectations and Avoiding Misconceptions - Click To Read Article
You've hired a firm and are excited, but anxious. You've paid them the first month's retainer fee in advance. You've signed a letter of agreement, and now you're committed. What if they don't do their job? What if they're just smoke and mirrors? What if it doesn't work? What the heck have you done?

Working With A Media Relations Firm - The Greatest Misconceptions II - Click To Read Article
This may be the biggest misconception of them all. Don't think that you have to work with a company that specializes in your field. Although that can have its upsides, it can also be a huge disadvantage.

Will The Last Newspaper Be Printed In 2043? - Click To Read Article
In “The Vanishing Newspaper” (2004), Philip Meyer, predicts that in 2043, someone will be receiving the final copy of the final newspaper. It will then be done, over. Those types of specific predictions are a bit silly, but this one does make a point.

Why Media Training is a MUST - Click To Read Article
If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible.

Why Be The Story - Click To Read Article
When you\'re featured in the media, you have avoided spending thousands of dollars in advertising and have gained two things no amount of advertising could ever buy you – validation and credibility.

Why Hire a Public Relations Firm - Click To Read Article
An outside public relations firm can give you a new perspective on your campaign’s needs, strengths, and weaknesses. They can see your business in a new light. Plus, PR is their job, they know how to pitch, they have the contacts, and they know how to place stories in the media.

Why Press Kits can Backfire - Click To Read Article
Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter.

Why Fearbased Selling Is A Bad Bet - Click To Read Article
If you’ve worked to make your product or service the best it can be, and you’re still using fear-based marketing, shift your approach and see what happens. People will want to work with you, not out of fear, but because they trust you; you solve a problem for them, you’re reliable, you make them feel good about their purchase. They want to work with you, or buy your product out of trust, not fear.

Why PR Is The Most Effective Branding & Marketing Tool - Click To Read Article
Let’s say you read an ad for an attorney in your local newspaper. The ad tells you how wonderful the attorney is, what she specializes in, what services she offers, and how to contact her. Now let’s say you read an article about that same attorney.

Whatdaya Mean Preinterview - Click To Read Article
Whether you\'re booked as a guest will often be determined by how well you do on the phone pre-interview. Take it seriously

What Is Your Message - Click To Read Article
The importance of understandting and defining the central idea and message behind your business.

What The Media Wants - Click To Read Article
The media wants stories, not products, not services, they want good interesting stories. So, give them what they want.

When it Comes to PR Success Be Patient but Be Ready - Click To Read Article
When it comes to PR, you have to be ready. Remember, don't unleash the power of the media until you're prepared to control it.

Viral Marketing vs PR - Click To Read Article
PR is still amazingly effective when it comes to generating positive word of mouth and viral marketing is not the end-all online marketing tool that many would suppose.

Want to Be A PR Success story? Think Like the Media - Click To Read Article
Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories.

What If I Don’t Launch A PR Campaign?   - Click To Read Article
Don’t just ask yourself what will happen if you launch a PR campaign, but ask what won’t happen if you don’t.  

UTILIZING YOUR MEDIA to Land More Business - Click To Read Article
If you use it correctly, media begets media.

Utilizing Your Press Coverage - Click To Read Article
There are countless ways in which you can effectively utilize copies of articles or tapes of programs you have appeared in. This media can be like gold if utilized properly.

Twenty and one bonus Tips For A Successful Interview - Click To Read Article
Tips to review before a media interview

Thriving During a Recession - Click To Read Article
When it comes to maintaining your company’s public awareness and brand recognition, you’re either moving forward or falling behind. Studies have shown it takes four to six months to see the results of a marketing program. So what do you figure will happen to your business if you stop or cut back your promotional or PR budget during an economic downturn.

Transformational Marketing - Click To Read Article
We’re living in a time where not only has marketing radically changed, but the medium is changing us. The internet is perhaps the closest we’ve come to a physical manifestation of the collective subconscious. To be effective in this new terrain, people need more than a modified promotional approach, they need a marketing transformation.

The Trouble with Press Conferences - Click To Read Article
If you think that a press conference is the way to go, nine times out of ten you\'re going to be wrong.

The Trouble with Pay for Placement - Click To Read Article
With Pay for Placement chances are you won’t have a campaign focused on delivering your message, or building your brand, but one focused on grabbing as much quick media as possible.

There is No ONE Way to Internet Market - Click To Read Article
Having worked in traditional PR for the past (however many years), I’ve seen how each of my clients’ campaigns have been individual. Each have required a lot of focus to rapidly come up with a story that would work for them and that the media would bite at. Not only that, the ways in which you reach each client’s particular target market are always different as well.

The Upside to the Downside - Click To Read Article
I’m not denying the economic hard times, but I am saying that not only are we finally beginning to see positive news filter through, but that there have also been upsides to this financial upheaval we’ve been going through. Lessons can be learned and fortunes made during tough economic times. It was during the Great Depression that the billion dollar cosmetics industry was launched.

The PR Follow-Up Etiquette - Click To Read Article
You need to make follow-up calls after sending out your press release. Initially it’s often best to concentrate on your local media. The local press will usually be more open to your calls and pitches.

The Press Release aka Tell Me Your Story In One Page Or Less - Click To Read Article
The purpoes of a press release is not to tell your whole stoyr but to grab the media\'s attention. Keep it short, simple and think in headlines.

The PR Credibility Factor - Click To Read Article
Unlike advertising, or other forms of marketing, it is the credibility factor that makes PR so effective.

The PR Headline Game - Click To Read Article
When it comes to your press release a strong, effective headline is the name of the game.

The PR Follow-up Ph.D - Click To Read Article
Making PR follow-up calls can be a difficult proposition. You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media.

The PR Release Is Done - Now What? - Click To Read Article
Now that the press release is ready to go - it's time to let it do its work, but first you need to do your work. Do you know the right contact to send the release to? Are you sending it to the right address, fax, or e-mail?

The PR Journey - Click To Read Article
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it.

The PR Advantage - Click To Read Article
PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating.

The Public Relations Grand Slam - Click To Read Article
PR is a cumulative process, use what you can from each media placement and keep moving forward.

The Secrets to Successfully Landing Media Coverage - Click To Read Article
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

The Myth of the Press Kit - Click To Read Article
Press kits can be seductive. They\'re attractive and seem impressive, but they can often do you more harm than good.

The Most Important Marketing Tool of the Internet Age - Click To Read Article
Why public relations is the ONLY Valid Form of Marketing in the Brave New World Of Social Networking

The Online PR Media Myth - Click To Read Article
You need an even media mix, and those that turn their back on so called old media and exclusively focus on the net, do so at their own peril.

The Media Mantra: Prepare, Prepare, Prepare - Click To Read Article
When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it.

The Media and the Economic Self Fulfilling Prophecy - Click To Read Article
The media needs to report the facts, regardless how grim, about the economic troubles. But, the messages of doom-and-gloom tend to become self fulfilling prophecies. The trouble is that in order to get our economy back on track, ultimately what we need to address is a confidence issue and one is going to spend or lend if they are continually being terrorized by the media.

The Most Important PR Secret - Click To Read Article
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.

The Ins and Outs of Small Business Public Relations - Click To Read Article
Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations.

The 8 Greatest Public Relations Myths Of All Time - Click To Read Article
There are certainly more than eight, but these are some of the biggest PR mysts out there.

The Importance Of Beating Your Own Drum - Click To Read Article
If you believe what you do is important, than it is of equal importance to let others know about it.

The Genesis of Emotional Branding - Click To Read Article
Anthony Mora discusses how the most effective emotional branding is a result of the systematic use of the PR process.

Surprising Ways PR Can Build Your Business - Click To Read Article
When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it.

Taking Your Message Public - Click To Read Article
Effective media placement can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed.

Talking In Media Morse Code - Click To Read Article
Keep in mind, you want a couple of sound bites that you can pepper into the conversation, but you definitely do not want your entire conversation to be a series of sound bites.

Thats What Makes Media Magic - Click To Read Article
You never know who is going to see or read a particular story, and if you don't do the interviews and utilize your press, you never will.

The Costliest PR Mistake - Click To Read Article
When you hire a PR firm, do yourself a favor, let them do their job.  Don’t proceed to tell them how to run the campaign or to completely ignore the firm’s recommendations.  This isn’t uncommon and is often the reason that PR campaigns falter.  It’s not unlike hiring a doctor, doing your own diagnosing, self-prescribing – and then complaining about your medical treatment.  PR can brand your company, take you to the next level, grow your business and establish you as an expert in your field.  But, as with so much in life, for it to work, you sometimes have to get out of your own way. 

Staying on Course - Click To Read Article
People who tell you exactly how you should run your PR campaign have nothing at stake, which is why they can afford to make such definitive and authoritative pronouncements.

Staying on Target - Click To Read Article
Keep your message targeted and focused. You may be well versed on a number of topics, but believe me, you don’t want to pitch the media a Chinese menu.

Style, Grammar, Spelling and All That Other Fun Stuff - Click To Read Article
Remember, content is just one part of your release. The form, look, and style is every bit as important.

Should I Handle My Own Public Relations Campaign - Click To Read Article
Should you handle your own public relations campaign? No, not if you don’t know the process or truly understand the intracies launching a PR campaign. Can you? Yes, at least to a point.

Small Businesses – the AIG Antidote - Click To Read Article
No small business would exist or function under the AIG type of framework. Small businesses must function properly and turn a profit in order to survive, much less thrive. That’s why I’m more convinced than ever that small businesses are what can, and hopefully will, turn the economy around and set the country back on course.

Social Media as the Agent and Engine for Change - Click To Read Article
Social media could have an amazing impact on us individually and as a people. It could be the call to action that gets us to stop thinking and start doing.

Sending Out Your Press Release - Click To Read Article
Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media.

Public Relations: The Long -Term View - Click To Read Article
When looking at launching a public relations campaign, you have to decide not only what media is applicable to your business, but also how you want to utilize your media.

Recession-proof PR - Click To Read Article
Hard economic times are, ironically, the best times to aggressively launch a PR campaign.

Public Relation’s Bad PR - Click To Read Article
Public relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn't what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn't have access to.

Public Relations vs. Internet Marketing - Click To Read Article
The truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing.

Public Relations Success Stories - Click To Read Article
What makes public relations so fascinating are the unexpected perks. While you’re reaching your target market and promotional goals via public relations that press coverage can also lead to other money making ventures and career opportunities.

Recession-Busting Small Business ((inexpensive) Marketing Tips - Click To Read Article
A struggling economy offers those that move forward a greater opportunity to reach their market, precisely because their competitors are hiding their heads in the sand. Studies have shown that those that do market in a recession are those that prosper and position their businesses to thrive during the eventual turn-around.

PR Guarantees - Click To Read Article
If a public relations company guarantees you specific placement or a successful campaign, I suggest you start looking for the exit. But you can access what a company can do in the future by taking a look at their past track record.

PR FollowUp Secrets - Click To Read Article
You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield.

Press Release Review - Click To Read Article
A quick overview to review before sending your releases out.

Press Conferences - Click To Read Article
It's important to know when to hold a press conference. If you think that a press conference is the way to go, nine times out of ten you're going to be wrong.

President Obama, Small Businesses & Growing the American Dream during Tough Times - Click To Read Article
Just as lending institutions need to free more credit to allow small businesses to grow, small business owners in turn are going to have to get much savvier about marketing and promoting their businesses in order to reach their target market and have their businesses grow.

PR for Entrepreneurs - Click To Read Article
Entrepreneurs can benefit more from public relations than anyone else. Why? Every entrepreneur has a story and effective public relations comes down to one thing, effective story telling. Through effective PR you become the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert. And, once you start garnering media placement, you can use the Internet to amplify your coverage. You can use social media and Internet marketing techniques to take your PR campaign to a whole new level.

PR for Attorneys - Click To Read Article
An attorney who is featured in the media is the news. He or she is featured as an expert in the field. Different forms of advertising and marketing can serve their purpose, but only PR has the ability to offer credibility and validation. PR, the law, and the media have a symbiotic relationship. The media and the public need experts to discuss legal issues and attorneys need the media to reach their target market and position themselves as experts in their fields.

PR for Small Businesses - Click To Read Article
Through public relations, small businesses can compete with the big boys. It’s possible to do an interview in the morning and have a story saturate the nation by lunchtime. Effective media placement and public relations can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed, and take you into the offices, boardrooms and even bedrooms of the most powerful people in the world.

PR for Musicians - Click To Read Article
Perhaps the most difficult question that a musician has to answer when it comes to public relations or marketing is - why? Isn’t having created the art enough? The short answer to that is no and particularly not now. If you want to reach your public and get your art exposure, you need to take control of your marketing and your career. This is particularly true in the music world.

Pitch the Story, Not Your Book - Click To Read Article
Pitch your book and you have a certain number of stories and media hooks. Pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye…

National PR for a Local Story - Click To Read Article
Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover.

One Size Does Not Fit All - Click To Read Article
Don't rely solely on one press release to do all of your work. It's important that you modify the release to fit the needs of the media outlet you're pitching.

Making Money in an Economic Downturn - Click To Read Article
If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck.

Marketing 3.0: A Powerful New Way Build Your Business & Land More Customers - Click To Read Article
The most effective marketing approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to amplify and maximize your message. That is the marketing strategy that you now need to build your business, land more customers and make more money.

Marketing Towards Your Strengths - Click To Read Article
Market to your strengths. Don’t simply follow someone else’s lead. He might know business, but not necessarily know your business, or more importantly, truly know you. When it comes to marketing, you can’t separate yourself from your business. If you personalize your marketing program, you’re life will be simpler, your approach will be streamlined and, you’ll find, your personalized marketing machine will work much more effectively.

Long Term PR Strategies To Make More Money - Click To Read Article
Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy.

Launching Your Own PR Campaign - Click To Read Article
If you’re at the point where you need some media coverage, but can’t afford to retain the services of a firm, what are your options?

Launching a Successful PR TV campaign - Click To Read Article
To launch a successful TV PR campaign, you need to think like a TV producer. Meet their needs and they will meet yours.

Launching a Successful PR campaign for Your Grand Opening - Click To Read Article
If launched correctly, an effective public relations campaign for your grand opening can pay off in a big way.

Keep Your Message Focused to Get More Clients - Click To Read Article
The key to delivering a powerful message is focus. While you may indeed be an expert in your field, to be considered one by the media, keep your information targeted and concise.

Ive Published a Book When do I get on Oprah - Click To Read Article
Even if you are publishing with a major house, approach your book’s PR launch as though you're self publishing your book. Don’t expect your publisher to do the work.

Intuitive Marketing Secrets - Click To Read Article
Become your customer. What would make you feel good about purchasing your product or service? Okay, that’s your starting place. Once you step in the shoes of your target market, you’re on the right path. See your product or service from their eyes and develop your campaign to meet their needs.

I'm Not Interesting Enough to be in the Media - Click To Read Article
Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way.

How to Succeed in Business With a Little Help From Oprah, Time, USA Today… - Click To Read Article
Imagine picking up Newsweek or People or The Wall Street Journal and reading an article on YOU or your company, or turning on the Today Show, or CNN, or Oprah and seeing a segment profiling you and your product or service - that is PR.

I Dont Want PR I Just Want To Be Successful - Click To Read Article
Effective public relations isn't about wanting to be a star or simply appearing in the media - it's about success. It's about establishing yourself as an expert in your field and zooming beyond your competition.

I Cant Use National Media Coverage - Click To Read Article
Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news.

I Am Only Going To Talk About What I Want To Talk About - Click To Read Article
If you adamantly refuse to broaden the scope of your story, I hope your mother's a good listener, because there aren't a hell of a lot of other people who you're going to reach. People who are inflexible, or have a one-note story, usually have failed media campaigns.

If You Dont Run This Story Im Taking It To Your Competition - Click To Read Article
You want the media to understand that you can help meet their needs by giving them interesting stories. You are not going to make your story more interesting to a newspaper editor or TV producer by threatening to take your story to his or her competitor.

I Know What the Media Wants - Click To Read Article
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want.

How-to Prepare Yourself for a Media Interview - Click To Read Article
Although public relations usually takes some time, there are those instances that a press release immediately hits the jackpot. For example you could email a press release at 9 a.m. and be doing a live TV interview at noon that same day. You have to prepare, to be ready when the media does call

How to Launch a Targeted PR Campaign - Click To Read Article
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

How To Make Money In A Recession With The Help Of Public Relations - Click To Read Article
Studies have shown that companies that stop all marketing during a recession are those that fair the poorest not only during the recession, but in the long run. Tough economic times are precisely the times that you want to reach out to and stay in front of your target market. They are also challenging times marketing-wise because you also need to be frugal and savvy with your marketing budget.

How to Pick the Right PR Firm for Your Company - Click To Read Article
Picking the right PR firm can make or break your campaign.  You need to be able to communicate with you representatives.  You also need trusted advisors who will tell you when they feel you’re steering off base or making a wrong move.  If you pick wisely, this could be the start of a successful and profitable relationship.

How to Get More Clients - NOW! - Click To Read Article
McGraw Hill’s study found that those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t take a genius to see that the worst business decision you can make, particularly in tough times, is to cut back your marketing efforts.

Headlines, Headlines, Headlines - Click To Read Article
What makes for a good headline? Anything that will make them read on. You only have about seven or eight words to work with, so it can take some time to come up with the right one.

Hitting a PR Homerun - Click To Read Article
When it comes to media relations, you are the messenger and the messenger must sell the message.

Hiring a PR Consultant - Click To Read Article
Along with being a skill, PR is also an art and simply learning information or know-how is not enough to really succeed. Unlike a coach, a PR consultant can not only guide you through the public relations minefields, but can also do much of the heavy lifting.

Follow-up Calls: Welcome to the PR Mine Field - Click To Read Article
Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that your press release may have created.

Free Publicity & Other Fairy Tales - Click To Read Article
There are loads of references to “free PR” or “free publicity” on the internet. It sounds great. Who wouldn’t want free PR? But if you keep reading you’ll find that 99.9% of the time, these are companies that are selling you ways to get free PR. So, is it still free after you’ve paid for it?

Finding Your Niche - Click To Read Article
You can\'t successfully promote your business until you know who you\'re talking to.

Even When It Works, There's More Work - Click To Read Article
Whether a particular story elicits a negligible response or a huge response, you still need to work it.

Fear and the Success Mindset. - Click To Read Article
If fear is your sole motivator, you've already lost, because by definition, even if you become a billionaire, you can't be a success. Who defines success as leading a wealthy, opulent, fearful life?

Effectively Working Your Media Coverage - Click To Read Article
If you’re creative, you can turn an initial media opportunity into ongoing press coverage.

Either The Media Interviews Me Monday At Noon Or Its Off - Click To Read Article
Although you will usually have time to plan and arrange your schedule to do an interview, there are going to be times that the media wants to schedule it at a time that is inconvenient, or reschedules it at the last minute, forcing you to, once again, change your plans. My advice – do it!

Defining Your Target Market - Click To Read Article
You can have the best business or product out there, but if you don\'t know your market, you won\'t be successful

Creating A PR Roadmap - Click To Read Article
Take some time and create at PR roadmap: if you don't know where you're going, how will you know when you've arrived?

Creating Your PR Image to Bring Your Dreams to Reality - Click To Read Article
It’s important to define your image. Approach your business as though you were a prospective client. An effective image does not just happen; it has to be worked at.

Creating A Unique PR Approach - Click To Read Article
Although I am suggesting that you break some of the common press release rules, don't try to be novel or unconventional simply for the sake of being different.

Defining Public Relations Success - Click To Read Article
Don't start a media campaign expecting a grand slam, go for the steady, slow-but constant built, yet, be prepared because grand slams do happen.

Create an Amazing PR Platform - Write A Book - Click To Read Article
Writing a book is a challenge, but having a book, gives you something to promote. You’re now an expert; you’ve separated yourself from the others in your field. You have a reason to pitch your story to the media and they have a reason to interview you as an expert. So, if you have expertise in a field, you have something to say, and if you want to create an amazing PR and promotional platform – start writing.

But Ive Tried It PR Doesnt Work - Click To Read Article
Learn how to truly access a PR campaign\'s value. Your short-term goals may not be met by the particular article in question, but it affords you new, powerful ammunition to reach your long-term goals. It helps establish you as an expert in your field and separates you from your competition

Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing - Click To Read Article
YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars.

Breaking the PR Rules - Click To Read Article
Most experts will suggest that you stick with the traditional press release form and put your name, address, and contact information at the top. My response has always been, “why?”

Building Your Business via PR & Social Media - Click To Read Article
If you’re a small or mid-sized company, you’re going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media. The two effectively reinforce one another; you end up with the best of both worlds.

Authors and the PR Blues - Click To Read Article
If you\'re self-publishing, you know it\'s up to you, but even if you are publishing with a major house, view your publisher primarily as a printer and distributor and assume that all of the responsibility for securing for your book rests firmly on your weary shoulders. In reality, it does.

Avoiding FollowUp Suicide - Click To Read Article
Without follow-up calls, media placement is often a real crapshoot, yet the wrong kind of follow-up calls will knock you out of the game completely.

A Major Media Hit And Not Even One Phone Call - Click To Read Article
To be effective in this field you have to look at the big picture. Your short-term goals may not be met by a particular article or TV spot, but it affords you new, powerful ammunition to reach your long-term goals.

A Real Life View of PR - Click To Read Article
Many mistakenly view PR as an emergency measure, a tool to be utilized during a crisis, or as a temporary supplement to a marketing campaign. In reality public relations is the most effective strategic business tool at your disposal. You should be garnering media coverage within the second or third month, but an effective media relations is not something that you do for a couple of months, put in mothballs for a year.

A Quick Public Relations Media Review - Click To Read Article
A quick overview on how to pitch the various media outlets.

5 Small Business Success Strategies for Beating the Recession Blues - Click To Read Article
These are volatile times, but learn to view these economic challenges not as obstacles, but as opportunities. The following are five strategies for shifting your perspective and changing your set-in-stone way of doing business.

5 Public Relations Musts During Economic Tough Times - Click To Read Article
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

4 (plus one) Sure-Fire Tips to Grab the Media’s Interest - Click To Read Article
The story is king when it comes to the media. Your challenge is to discover how to pitch that story in a compelling way, in a way that will be sure to grab the media’s attention. But to do so, you need to find how to spark and hold their interest. The following are some sure-fire tips:


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