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Anthony Mora Articles

Written by: Anthony Mora

You Don’t Have to Be in a Major Media Market to Benefit from PR - Click To Read Article
If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.

You Don’t Have to Be in a Major Media Market to Benefit from Public Relations - Click To Read Article
If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.

Promoting Your Movie via the Media - Click To Read Article
You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.

The PR Power of Statistics and Numbers - Click To Read Article
People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company.

How to PR Blitz Your Indie Film - Click To Read Article
Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it!

Why You Should Launch Next Year’s PR Campaign this November - Click To Read Article
You want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later than November. If by launching an effective public relations campaign you can illustrate how your business has positively affected the life of others, people who see read or hear your story will want to know if you can do the same for them. And your phone will start ringing.

Creating The Perfect Holiday PR Pitch: Tapping Into The Billion $ Spending Season - Click To Read Article
The holiday season represents a huge opportunity when in comes to selling your product or service. According to the National Retail Federation, “in 2010, holiday sales increased 5.2% to $452.9 billion. And that’s just retail. Just about any business or service can utilize the holidays to boost sales. We generally think of the season boosting sales of clothing, jewelry or electronics, which it does, but those are just the obvious ones. If you’re in the FBI or CIA, you might have some trouble developing a holiday pitch, but generally there is going to be a way that you can pitch your business, product or service during the holiday season.

The Holiday Season: A Marketing Opportunity & A PR Necessity - Click To Read Article
The holiday season offers a unique marketing opportunity; one that you can’t afford to miss. Even during rough times, people and businesses spend money during the holidays. The forth quarter offers you a unique opportunity to get the word out about your business, service or product. The holiday season is also a period when the media is looking to run articles and segments on gift giving stories. Consumers spent $407 million on Thanksgiving Day 2010, a 28% increase compared to Thanksgiving Day in 2009, according to ComScore, - and that was just Thanksgiving!

How Important Is Traditional PR In The Age Of Social Media? - Click To Read Article
Although we’re in the age of blogging and social media, being featured in the traditional media (TV, print and radio) is still tremendously important. In many ways it’s even more important than it was a decade ago. The recognition factor that traditional media offers is immense. Most consumers will be able to recognize and identify popular newspapers, magazines or TV station much more readily than then will the most popular blogs. The traditional media have built credible brands that carry weight, influence and credibility.

How to Maximize Local PR - Click To Read Article
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.

Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga - Click To Read Article
There is perhaps no bigger a myth than the one that states all publicity is good publicity. Sure, Lady Gaga would not be where she is without pushing the envelope. But there is press that she wouldn’t want. And how many business owners and professionals want to foster that particular image? If you do, great, take off the gloves and go for it. But if you’re looking to build a different type of image and create a strong lasting brand, perhaps consider a different approach. When it comes to traditional media, think long and hard about your stories and how you want you and your company to be perceived.

The True Value of Medical PR - Click To Read Article
As a physician, when launching a PR and media relations campaign you can have a number of objectives. Your aim may be to bring in more patients, to establish your practice, to establish yourself as one of the primary experts in your field, or to separate yourself from the competition. All those objectives are sound and can be accomplished through public relations. One of the most important aspects to keep in mind when launching a campaign is how important the information you’re offering can be. Through the media, you’re able to directly communicate with hundreds, thousands or millions of people. Your information can offer hope guidance, options and solutions. Your campaign could help change lives.

Taking Your Business' Marketing In Your Own Hands – and Winning - Click To Read Article
At a time when Washington and Wall Street seem to have little or no connection with Main Street Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. It’s more important than ever for you to reach your target market and build a bridge between you and your customers. While those around you are trying to figure out what to do, or are looking at Washington or Wall Street for answers, you can take your business’s marketing matters in your own hands – and soar!

Developing A New PR Approach - Click To Read Article
Marketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or 100% on online campaigns, consider a menu of strategies.

Why You Don't Know That- You Need PR - Click To Read Article
Many people still feel that Public Relations is for celebrities, politicians and professional athletes; those people are missing a huge marketing opportunity to build their business. Do you need to sign more clients, sell more products, increase your cash flow, establish your brand, interest more prospects, or broaden your target market? Then read on.

The Multidimensional PR Approach - Click To Read Article
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.

To Phone or not to Phone (pitch) The Media - Click To Read Article
You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!

When & How To Call The Media - Click To Read Article
You’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media list and send your release out to the appropriate media. But at that point media follow up calls might be in order.

Pitching Lessons - Click To Read Article
To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview.

Talk Shows Rule Daytime TV – Now Learn how To Book Yourself - Click To Read Article
Recently ABC announced that is was canceling its long-running soap operas All My Children and One Life to Live and replacing them with two new one-hour daytime talk shows, The Revolution and The Chew. These two shows are just some of the more current offerings to an already crowded daytime lineup which will also include such newcomers as Anderson Cooper, Katie Couric, Rosie O’Donnell and Fran Dresher. Add them to such returning old guards such as Dr. Phil, Ellen The Dr. Oz Show, The Gayle King Show, The Talk, The View, Rachel Ray and Martha Stewart and you have a pretty full day of talk. So, if you’re an expert in your field, or someone who has written a book or have a service or product that fits one of the shows’ target markets; get ready to start pitching.

Why You Absolutely Do Need PR To Succeed - Click To Read Article
Whether you want to launch a PR campaign for your company or not, you owe it to your business, so do it. If you’re going to spend time, money, blood, sweat and tears launching your service or your product, it makes no sense not to do everything you can to effectively market your company and reach your target market. If you’re running a small business, you don’t have the marketing arm of an Apple, or IBM or GM to do your promotional work for you. You’re either trying to handle your marketing in house, or you’ve brought on a PR firm or media relations consultant to handle your marketing for you. However you’re approaching it, you need to be truly media savvy to be effective and reach your customers, prospects and clients.

The PR How-to Bible - Click To Read Article
Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.

The Small Business Marketing Success Secret - Click To Read Article
The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has to do with stunts and smoke and mirrors. None of those perceptions are correct. Why should entrepreneurs and small business owners use PR? Because it can build a business and establish a company’s brand. Because it works!

PR 2.0: Succeeding in the New Media World - Click To Read Article
When it comes to distribution and media outlets, PR has changed dramatically. Yet the basics of PR, which include defining your objectives, defining your stories, learning how to present your stories, defining your target market(s), and creating a media contact list that reaches your target market(s), remain the same. Still, while the core basics remain the same, it’s true that just about everything else has changed.

Media & Medicine: Developing a Medical Practice Utilizing PR - Click To Read Article
If you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation and credibility. A physician who is featured in the New York Times or USA Today or on CNN will generally be viewed as an expert, as a leader in his or her field who can be trusted.

Why Your Brand is Your Fortune - Click To Read Article
You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable. A brand is an experience and a label or logo is what symbolizes that experience. It in essence becomes the experience.

How to (Phone) Pitch The Media - Click To Read Article
You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won't get you far over the phone. Having an interesting and compelling story to tell is vital, but how that story is pitched is of equal importance.

Appearing on a Talk Show Post-Oprah - Click To Read Article
Times are changing; Oprah is gone, as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. If you’re looking to pitch yourself as a guest on a talk show, never fear, although Oprah is gone, there are a myriad shows out there and more are on the way.

Obama’s “Birther” PR Mistake - Click To Read Article
If there was a video that showed President Obama being born in Hawaii and that video was released to the media, it wouldn’t matter a bit. The Birther movement revolves around accusations and diversions and you do not (and more importantly you cannot) battle that type of attack, at least via the media, with facts. The Birthers are akin to a religious cult; you are not going to weaken their faith with something as cumbersome as reality. Obama’s strategic PR mistake was that he began to take them too seriously. He then took them on by trying to put out fire with gasoline.

The 15 Most Important PR Questions - Click To Read Article
Time to launch your PR campaign? Make sure you’ve asked yourself the right questions to prepare yourself for success. Create a media relations checklist. Better yet, read this article and review the 15 most important public relations questions you can ask. Keep reviewing your questions and refining your answers. Once you’ve written out your responses, you’re set to launch; use this as your roadmap.

Nailing A TV Interview - Click To Read Article
Print interviews are usually the easiest in terms of how you look and carry yourself. Those interviews are generally done over the phone. You could be in bed in your pajamas for all the interviewer knows. The same is often the case with radio. If you’re calling into the show, the interviewer has no idea what you look like, what you’re wearing, and if you’re in your living room or by the pool. Another upside of those types of interviews is that you can write out cheat sheets that you can refer to. But TV is a whole different animal. The following is your TV media appearance drill.

Preparing for A Media Interview - Click To Read Article
Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. With that in mind, the following are some interview tips to review before.

Illuminative Marketing: Creating Business By Offering Benefits And Solutions - Click To Read Article
How do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? It’s time to change your marketing, branding and public relations approaches. Shift your focus from selling a prospect, to attracting a client. How? The trick is to shift from a traditional marketing approach to one that focuses on your value. Shine a light on problems and offer solutions. Illumination equals attraction.

Making Money on YouTube - Click To Read Article
Although considering the number of YouTube videos posted, few are getting rich, some have quit their day jobs and are full time YouTubers, still others have hit the big time. For videos and YouTube channels that generate a real buzz and drive traffic, the rewards can be amazing. Not only do these YouTube stars generate a following and various money streams, many establish themselves as personalities. By passing the traditional star making machine these trailblazers have been able to create their own opportunities.

How to Communicate with Traditional Media Effectively - Click To Read Article
The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover, especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is discussing a top athlete’s recent injury and they need a doctor or pain specialist to comment on this, you could be that doctor.

The YouTube Star Making Machine - Click To Read Article
More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. Whereas YouTube used to be primarily a site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc. The Justin Bieber story signaled a new phenomenon – a combination of digital/viral social media and a crossover of digital/ analog/ print phenomenon.

John Jacobson & the Double Dream Hands YouTube / Social Media Phenomena - Click To Read Article
It’s pretty amazing what a video on YouTube can do. For example when a video of John Jacobson’s educational choreography “Planet Rock” was posted on YouTube, and renamed “Double Dream Hands” (DDH), no one could have foreseen the phenomena that would ensue. In a short three-month period, the video garnered over 2.39 million hits on YouTube, and spanned countless remakes, one of them set to a Bollywood song. The video has now spawned an industry - including appearances in the national media, a phone app, a book, and a DVD.

The PR Success Connection - Click To Read Article
Effective media placement isn’t about wanting to be a star or wanting to appear on the media – it’s about success. It truly is about the bottom line. It’s about establishing yourself as an expert in your field and zooming beyond your competition.

How to Use the (New & Old) Media to Build Your Business and Land More Clients - Click To Read Article
Internet marketing and social media are important, but those avenues do not offer the validation and legitimacy of appearing in the traditional media. You need a comprehensive, inclusive marketing strategy that includes the new and the old media in order to build your business, land more customers and make more money.

Success Secret: Sell Your Value, Not Your Service or Product - Click To Read Article
The clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. What is the value or effect that your product or service offers your customer? Focus on that. Sell your value not your product. Once you’ve defined your value, find the media mix that best fits your business or company.

Broadening Your PR and Media Bull's-eye - Click To Read Article
We all have different expressions, different moods, and different topics we enjoy discussing. None of us have one-note personalities, but so many people try to launch one-note media campaigns. This doesn’t mean you shouldn’t pitch your main ideas, but that you expand them, come up with new angles, think beyond the obvious. Remember, your job is to meet the media’s needs. Broadening your scope will help ensure your success.

PR for Fashion Designers - Click To Read Article
Public relations is an important marketing component for nearly any company or product, but when it comes to fashion, beauty or style, an effective PR campaign is not an option, it’s a necessity. The approach I suggest focusing on is to have a number of media pitches, stories and hooks that you can present to various media outlets that don’t have a thing to do with celebrities. Using this approach, you and your fashions are the stars. Then, after you’ve made your splash and established yourself through the media as a hot designer, maybe, just maybe you’ll let one of those celebrities wear them.

PR Brainstorming Tips - Click To Read Article
This article features tips to brainstorm your own PR campaign. When it comes to PR brainstorming, your goal is to come up with a list of the most important story ideas including new business concepts, the unique value you offer, important information you can give, and anecdotal stories.

Controlling Your Media Image: Why Many Celebrities Fail - Click To Read Article
Generally those who have the most trouble trying to utilize the media are those that have no real idea how it works. Simply because someone is a celebrity or head of state and has been continually highlighted in the media doesn’t mean he or she truly understands the inner workings of the press. Interacting with the media isn’t something that should be taken lightly. There are inherent dangers in carelessly playing the media game, and being a celebrity or a “star” does not immune you. In fact, the bull’s-eye on your back is all the bigger.

4 Secrets to Developing the Perfect PR Pitch - Click To Read Article
You might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought and creativity. I covered some ways to develop a dynamite PR pitch in a previous article, take some time to review those but also keep the following tips in mind.

The Charlie Sheen Media Saga: Is Violence Against Women Really Okay? - Click To Read Article
Perhaps the strangest aspect of the whole Charlie Sheen media storm, at least from my perspective, is that the furor has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities that should be a bit higher on the outrage meter. Yet Sheen always appears to get a pass when it comes to those behaviors.

4 Sure Fire Ways to Develop A Dynamite Media Pitch - Click To Read Article
When developing stories to pitch to the media, remember to focus on their needs. It’s tempting to focus on stories that talk about how great your product or service is, but that’s generally not going to interest the media. Your job is to come up with story angles that excite and interest the media. Below are some quick points to consider when developing your media pitches:

Using PR to Build a Beauty Business - Click To Read Article
Even in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical when it comes to establishing a beauty product or cosmetic brand. If you develop a good marketing and PR strategy, it will pay off for you in a big way. Not only will it sell products and grow your customer base, it will establish your products, build your brand and grow your company.

PR: Healthcare’s #1 Educational Marketing Tool - Click To Read Article
An effective public relations campaign is essential not only because it effectively reaches the public and helps build a practice, but also because it is medicine’s most powerful educational tool. 


Effectively Marketing Medicine - Click To Read Article
Those involved in the fields of health and medicine, perhaps more than any other professionals, can benefit from a targeted, strategic public relations campaign. The trust and validation factors are never so important than when people are searching for a physician, medical center or hospital. Most people first learn about a new medical breakthrough, treatment or modality via the media and when the public sees a physician being interviewed on TV or in a magazine or newspaper, that physician gains immediate credibility.

Why Physicians Need PR - Click To Read Article
Physicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t trust. This is one reason why (in the health and medical world) although advertising and direct mail promotions can be successful, they can also backfire. A prospective patient does not chose a physician, healthcare provider, or a hospital, the same way he or she chooses a new Smartphone or a new set of tires. Patients want to see someone they trust, someone they feel is the best in the field, and that’s why a well planned public relations campaign is so very important to building a medical practice.

Social Media Small Business Crash Course: Part 1 - Click To Read Article
The trouble is that although most business owners and entrepreneurs know that blogging and social media are essential marketing tools, that’s often where things stop. In this and upcoming articles, I’ll be doing a quick overview of points to consider when implementing a social media campaign. The first thing to keep in mind is that any social media campaign is greatly enhanced with the addition of a strategic, well targeted public relations effort. Appearing in the media gives you, your business, and/or your product and validation and credibility of being featured in the news, and gives you interesting topics to post, Tweet and share. Each site is different and has a unique focus and audience. For now let’s look at Twitter.

Developing A Successful Social Media Approach - Click To Read Article
Facebook hit the 500 million mark in July, 2010. If Facebook were a country, it would rank third, behind the People’s Republic of China and India and around 190 million ahead of the United States. Twitter, LinkedIn, and YouTube are growing at a steady pace. So, whereas it’s clear that social media is a major force in the world of marketing and communications, it still can be a daunting task to figure out exactly how to effectively utilize these various sites. It’s often the case that a company spends more time working on a social media campaign than benefitting from it.

You Think Editors Have Time To Read? - Click To Read Article
Even though you may be sending your release to a magazine editor, the ironic truth is that editor has no time to read. If you send a four-or-five-page release, no matter how impeccable it looks or how perfect the grammar or form is - no one's going to want, or have the time, to read it.

How to Use PR to Launch Your Independent Film - Click To Read Article
The film world has been going through seismic changes. The studios are creating urgency through marketing that all but forces the public to consume. So, why not take a page from their playbook? You can’t compete with them budget-wise, but you can jump into the game with creativity, savvy and some marketing know-how. PR can help build an audience, attract investors, interest distributors and position you and your film to succeed.

Creating a Marketing Success Strategy for Your Book - Click To Read Article
Whether you’re a self-published, first-time author or a writer who’s landed multi-book deals with a major publisher, the truth is your job’s just starting. Whether you’re self publishing or going with a traditional publisher, assume that all of the responsibility for securing media coverage for your book rests firmly on your shoulders. The good news is if you utilize traditional PR, and various forms of online media including blogging and social media, you can create interest, start a buzz and develop a fan base and – sell books!

How to Find Your Customer Base & Successfully Market to Them - Click To Read Article
One of the biggest mistakes you can make as a business owner is to not clearly define your target market. You may indeed have the best product or service out there, but if you're pitching the wrong target audience, it's not going to work. Define your market and develop a marketing plan to effectively reach your customers or prospects. Once you’ve successfully accomplished those two steps, you’re in the business of growing your business. Here are tips to find your competition.

Style, Grammar, Spelling and All That Other Fun Stuff - Click To Read Article
Remember, content is just one part of your release. The form, look, and style is every bit as important.

The Social Media Seismic Shift - Click To Read Article
Social media is changing how we relate with one another, what we learn about each other and what we are comfortable sharing. The upside of this is that more people are connecting, communicating and in touch than ever before. The downside is more strangers know more about our personal lives and information. Marketing-wise, social media is opening new worlds of possibilities.

Creating a Successful Internet Marketing Funnel - Click To Read Article
Content is king when it comes to the net. You can’t overestimate it. Once that most important element is in place, there are various ways to package and deliver your content. To be effective, you need to develop a consistent, cohesive message and offer relevant content, but you also have to build relationships. Once you have a comprehensive approach in place - now is the time to add the silver bullet and separate yourself from your competitors.

Recession-proof PR - Click To Read Article
Hard economic times are, ironically, the best times to aggressively launch a PR campaign.

Intuitive Marketing Secrets - Click To Read Article
Become your customer. What would make you feel good about purchasing your product or service? Okay, that’s your starting place. Once you step in the shoes of your target market, you’re on the right path. See your product or service from their eyes and develop your campaign to meet their needs.

I Know What the Media Wants - Click To Read Article
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want.

Launching a Successful PR campaign for Your Grand Opening - Click To Read Article
If launched correctly, an effective public relations campaign for your grand opening can pay off in a big way.

The Music Industry: Spinning A New Business Model - Click To Read Article
The Internet has impacted all of the arts, but no sector has been hit quite as hard as the music industry. The industry is in such a free fall that advertising avenues are filling the shoes that music labels once did. It has become more of a do- it-yourself world. Those artists who embrace change will still find ways to succeed, make an impact and build lasting careers.

An Author’s Dilemma: Surviving the Seismic Shifts in the Book Trade - Click To Read Article
Book tours are going the way of the LP in the music industry. They are still there, but they’re becoming more and more scarce. As with all types of intellectual property, book sales are being hit hard. The model that worked so well only a few years ago, is now broken. It takes more work and authors now have to be marketers as well as writers, but with these shifts come opportunities. The model has changed and the game has shifted, but, the days of the successful author, need not be a thing of the past.

Creating PR Success Beyond Oprah - Click To Read Article
At least through the end of this year, Oprah will remain one of the prime jewels, when it comes to media coverage. But it is the combination of media coverage that creates an effective public relations campaign. It is not about one placement, even if that placement is on Oprah or the Today Show. It is about the long haul, about creating a sustained ongoing media presence.

Creating a Long Term Marketing Action Plan - Click To Read Article
Many entrepreneurs and business owners think of marketing as an extra, an afterthought, something to focus on when there is extra money to spend on incidentals. The truth is that for a company to be successful (first and foremost) marketing matters. It is a business essential. The question should never be if a company should market, but how.

The Secret to Successful Inbound Marketing - Click To Read Article
Unlike traditional marketing that uses an advertising outreach; inbound marketing has to do with creating content, building trust, relationships and credibility. According to studies customers are five times more likely to purchase a product they found via an organic search then they are from a banner advertisement. But there is one vital ingredient that most inbound marketing campaigns miss.

Social Media, Marketing and the ROI Dilemma - Click To Read Article
Unlike Google, which serves as a basic search engine, Facbook, Twitter and other social media sites have markedly different formats and face very different marketing challenges. Originally developed for friends and acquaintances to interact, the posting and images on social media sites can often be confrontational, controversial and at times obscene. The very quality that makes social media sites so attractive, the free flow of content, is precisely what makes advertisers so very cautious.

4 (plus one) Sure-Fire Tips to Grab the Media’s Interest - Click To Read Article
The story is king when it comes to the media. Your challenge is to discover how to pitch that story in a compelling way, in a way that will be sure to grab the media’s attention. But to do so, you need to find how to spark and hold their interest. The following are some sure-fire tips:

Public Relation’s Bad PR - Click To Read Article
Public relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn't what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn't have access to.

The 8 Greatest Public Relations Myths Of All Time - Click To Read Article
There are certainly more than eight, but these are some of the biggest PR mysts out there.

The PR Credibility Factor - Click To Read Article
Unlike advertising, or other forms of marketing, it is the credibility factor that makes PR so effective.

The Trouble with Pay for Placement - Click To Read Article
With Pay for Placement chances are you won’t have a campaign focused on delivering your message, or building your brand, but one focused on grabbing as much quick media as possible.

The PR Follow-Up Etiquette - Click To Read Article
You need to make follow-up calls after sending out your press release. Initially it’s often best to concentrate on your local media. The local press will usually be more open to your calls and pitches.

Why Hire a Public Relations Firm - Click To Read Article
An outside public relations firm can give you a new perspective on your campaign’s needs, strengths, and weaknesses. They can see your business in a new light. Plus, PR is their job, they know how to pitch, they have the contacts, and they know how to place stories in the media.

Creating A Unique PR Approach - Click To Read Article
Although I am suggesting that you break some of the common press release rules, don't try to be novel or unconventional simply for the sake of being different.

The Internet's Marketing Silver Bullet - Click To Read Article
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

The New Rules for Successfully Landing Media Coverage - Click To Read Article
One of the upsides of the net, social media and blogs, is that you can now learn so much about writers, editors and producers that you are pitching. You can learn their interests and study their writings. Now, when you pitch a story, you can have a much better take on whether your pitch is appropriate or off-base. Instead of sending out hundreds of emails and packages hoping that a few hit the right target, the savvy approach is to pick a small number of media contacts, do your research and make more focused, targeted pitches.

Avoiding the #1 PR Pitfall - Click To Read Article
Particularly when economic times are tough, companies look to grow their businesses as quickly as possible. It’s during those times, that most have a tendency to forget that marketing is a subtle art and revert to the hard sell. Particularly in the PR and media world, the hard sell is generally the least effective approach. You need to meet the media’s needs in order to meet those of your company.

What is Your PR IQ- Part 1 - Click To Read Article
Most people assume they understand the inner workings of launching a successful PR campaign. In fact, few do. With that in mind, the following are some tips that can hopefully increase your P.R. IQ.

Creating Success through Emotional Marketing - Click To Read Article
Your message is what resonates with and sells your potential clients or customers. Whether they see your message on TV, in a magazine, on a blog or on Facebook is not nearly as important as whether that message strikes an emotional core in them. You want your target audience to feel; you want them to react which will in turn get them to act.

Top 10 Marketing Success Secrets for Businesses - Click To Read Article
If you want to market successfully, you need to communicate successfully. For example, when pitching a TV show, you want to generate interest in your company, whereas the producer wants good ratings. It's not much different when you speak with prospective clients, you want to interest possible clients, and they want to know how you can solve their problems, or add value to their lives or businesses. With that in mind, the following are my top ten marketing success secrets for businesses:

Creating the Success Mindset - Click To Read Article
There is a reason that professional athletes visualize hitting a basket, sinking a putt, or hitting a homerun, they are aligning their thoughts and beliefs with their actions. The combination can be formidable. It is the secret to success in business and in life.

Why PR Now Stands For Personal Relationships - Click To Read Article
PR has dramatically changed and the ways to reach the public have radically shifted. The world of social media, blogging, and online communication has created a new era of personal reporting, what is sometimes referred to as citizen journalism. Savvy businesses and entrepreneurs no longer speak to or at their audience or target market, they speak with them.

Effective Marketing to Bring in Customers and Grow Your Business - Click To Read Article
Effective marketing is Transformational marketing. Whether launching a public relations campaign, or a social media marketing campaign, it’s no longer sufficient to simply reach and speak to one’s market or customer base. More then hearing a company’s message, clients and customers need to listen to and trust it.

Shift Your Marketing Now For Success in the New Year - Click To Read Article
Prepare now for success in the new year. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into all of your promotional efforts...

Growing Your Business Intuitively - Click To Read Article
We ended up in the worst recession since the Great Depression because we all collectively listened to the “experts.” Can we really do much worse than that on our own? I doubt it. So why not try a different approach? Try listening to your intuition when it comes to making business choices. Some of the most successful businesses have been built by those who listened to their gut and took the road less traveled...

You Never Know Whos Watching Listening or Reading - Click To Read Article
What makes media relations so fascinating is the unexpected. It can result in totally surprising and unanticipated benefits.

Youre Placing A Story Where - Click To Read Article
Press coverage, whether large or small, can all be used to help build a powerful and effective media campaign.

Yes You Do Need more Media Training - Click To Read Article
Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.

Working With Your Media Relations Firm Realistic Expectations and Avoiding Misconceptions - Click To Read Article
You've hired a firm and are excited, but anxious. You've paid them the first month's retainer fee in advance. You've signed a letter of agreement, and now you're committed. What if they don't do their job? What if they're just smoke and mirrors? What if it doesn't work? What the heck have you done?

Working With A Media Relations Firm - The Greatest Misconceptions II - Click To Read Article
This may be the biggest misconception of them all. Don't think that you have to work with a company that specializes in your field. Although that can have its upsides, it can also be a huge disadvantage.

Will The Last Newspaper Be Printed In 2043? - Click To Read Article
In “The Vanishing Newspaper” (2004), Philip Meyer, predicts that in 2043, someone will be receiving the final copy of the final newspaper. It will then be done, over. Those types of specific predictions are a bit silly, but this one does make a point.

Why Media Training is a MUST - Click To Read Article
If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible.

Why Be The Story - Click To Read Article
When you're featured in the media, you have avoided spending thousands of dollars in advertising and have gained two things no amount of advertising could ever buy you – validation and credibility.

Why Press Kits can Backfire - Click To Read Article
Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter.

Why Fearbased Selling Is A Bad Bet - Click To Read Article
If you’ve worked to make your product or service the best it can be, and you’re still using fear-based marketing, shift your approach and see what happens. People will want to work with you, not out of fear, but because they trust you; you solve a problem for them, you’re reliable, you make them feel good about their purchase. They want to work with you, or buy your product out of trust, not fear.

Why PR Is The Most Effective Branding & Marketing Tool - Click To Read Article
Let’s say you read an ad for an attorney in your local newspaper. The ad tells you how wonderful the attorney is, what she specializes in, what services she offers, and how to contact her. Now let’s say you read an article about that same attorney.

Whatdaya Mean Preinterview - Click To Read Article
Whether you're booked as a guest will often be determined by how well you do on the phone pre-interview. Take it seriously

What Is Your Message - Click To Read Article
The importance of understandting and defining the central idea and message behind your business.

What The Media Wants - Click To Read Article
The media wants stories, not products, not services, they want good interesting stories. So, give them what they want.

When it Comes to PR Success Be Patient but Be Ready - Click To Read Article
When it comes to PR, you have to be ready. Remember, don't unleash the power of the media until you're prepared to control it.

Viral Marketing vs PR - Click To Read Article
PR is still amazingly effective when it comes to generating positive word of mouth and viral marketing is not the end-all online marketing tool that many would suppose.

Want to Be A PR Success story? Think Like the Media - Click To Read Article
Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories.

What If I Don’t Launch A PR Campaign?   - Click To Read Article
Don’t just ask yourself what will happen if you launch a PR campaign, but ask what won’t happen if you don’t.  

UTILIZING YOUR MEDIA to Land More Business - Click To Read Article
If you use it correctly, media begets media.

Utilizing Your Press Coverage - Click To Read Article
There are countless ways in which you can effectively utilize copies of articles or tapes of programs you have appeared in. This media can be like gold if utilized properly.

Twenty and one bonus Tips For A Successful Interview - Click To Read Article
Tips to review before a media interview

Thriving During a Recession - Click To Read Article
When it comes to maintaining your company’s public awareness and brand recognition, you’re either moving forward or falling behind. Studies have shown it takes four to six months to see the results of a marketing program. So what do you figure will happen to your business if you stop or cut back your promotional or PR budget during an economic downturn.

Transformational Marketing - Click To Read Article
We’re living in a time where not only has marketing radically changed, but the medium is changing us. The internet is perhaps the closest we’ve come to a physical manifestation of the collective subconscious. To be effective in this new terrain, people need more than a modified promotional approach, they need a marketing transformation.

The Trouble with Press Conferences - Click To Read Article
If you think that a press conference is the way to go, nine times out of ten you're going to be wrong.

There is No ONE Way to Internet Market - Click To Read Article
Having worked in traditional PR for the past (however many years), I’ve seen how each of my clients’ campaigns have been individual. Each have required a lot of focus to rapidly come up with a story that would work for them and that the media would bite at. Not only that, the ways in which you reach each client’s particular target market are always different as well.

The Upside to the Downside - Click To Read Article
I’m not denying the economic hard times, but I am saying that not only are we finally beginning to see positive news filter through, but that there have also been upsides to this financial upheaval we’ve been going through. Lessons can be learned and fortunes made during tough economic times. It was during the Great Depression that the billion dollar cosmetics industry was launched.

The Press Release aka Tell Me Your Story In One Page Or Less - Click To Read Article
The purpoes of a press release is not to tell your whole stoyr but to grab the media's attention. Keep it short, simple and think in headlines.

The PR Headline Game - Click To Read Article
When it comes to your press release a strong, effective headline is the name of the game.

The PR Follow-up Ph.D - Click To Read Article
Making PR follow-up calls can be a difficult proposition. You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media.

The PR Release Is Done - Now What? - Click To Read Article
Now that the press release is ready to go - it's time to let it do its work, but first you need to do your work. Do you know the right contact to send the release to? Are you sending it to the right address, fax, or e-mail?

The PR Journey - Click To Read Article
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it.

The PR Advantage - Click To Read Article
PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating.

The Public Relations Grand Slam - Click To Read Article
PR is a cumulative process, use what you can from each media placement and keep moving forward.

The Secrets to Successfully Landing Media Coverage - Click To Read Article
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

The Myth of the Press Kit - Click To Read Article
Press kits can be seductive. They're attractive and seem impressive, but they can often do you more harm than good.

The Most Important Marketing Tool of the Internet Age - Click To Read Article
Why public relations is the ONLY Valid Form of Marketing in the Brave New World Of Social Networking

The Online PR Media Myth - Click To Read Article
You need an even media mix, and those that turn their back on so called old media and exclusively focus on the net, do so at their own peril.

The Media Mantra: Prepare, Prepare, Prepare - Click To Read Article
When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it.

The Media and the Economic Self Fulfilling Prophecy - Click To Read Article
The media needs to report the facts, regardless how grim, about the economic troubles. But, the messages of doom-and-gloom tend to become self fulfilling prophecies. The trouble is that in order to get our economy back on track, ultimately what we need to address is a confidence issue and one is going to spend or lend if they are continually being terrorized by the media.

The Most Important PR Secret - Click To Read Article
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.

The Ins and Outs of Small Business Public Relations - Click To Read Article
Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations.

The Importance Of Beating Your Own Drum - Click To Read Article
If you believe what you do is important, than it is of equal importance to let others know about it.

The Genesis of Emotional Branding - Click To Read Article
Anthony Mora discusses how the most effective emotional branding is a result of the systematic use of the PR process.

Surprising Ways PR Can Build Your Business - Click To Read Article
When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it.

Taking Your Message Public - Click To Read Article
Effective media placement can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed.

Talking In Media Morse Code - Click To Read Article
Keep in mind, you want a couple of sound bites that you can pepper into the conversation, but you definitely do not want your entire conversation to be a series of sound bites.

Thats What Makes Media Magic - Click To Read Article
You never know who is going to see or read a particular story, and if you don't do the interviews and utilize your press, you never will.

The Costliest PR Mistake - Click To Read Article
When you hire a PR firm, do yourself a favor, let them do their job.  Don’t proceed to tell them how to run the campaign or to completely ignore the firm’s recommendations.  This isn’t uncommon and is often the reason that PR campaigns falter.  It’s not unlike hiring a doctor, doing your own diagnosing, self-prescribing – and then complaining about your medical treatment.  PR can brand your company, take you to the next level, grow your business and establish you as an expert in your field.  But, as with so much in life, for it to work, you sometimes have to get out of your own way. 

Staying on Course - Click To Read Article
People who tell you exactly how you should run your PR campaign have nothing at stake, which is why they can afford to make such definitive and authoritative pronouncements.

Staying on Target - Click To Read Article
Keep your message targeted and focused. You may be well versed on a number of topics, but believe me, you don’t want to pitch the media a Chinese menu.

Should I Handle My Own Public Relations Campaign - Click To Read Article
Should you handle your own public relations campaign? No, not if you don’t know the process or truly understand the intracies launching a PR campaign. Can you? Yes, at least to a point.

Small Businesses – the AIG Antidote - Click To Read Article
No small business would exist or function under the AIG type of framework. Small businesses must function properly and turn a profit in order to survive, much less thrive. That’s why I’m more convinced than ever that small businesses are what can, and hopefully will, turn the economy around and set the country back on course.

Social Media as the Agent and Engine for Change - Click To Read Article
Social media could have an amazing impact on us individually and as a people. It could be the call to action that gets us to stop thinking and start doing.

Sending Out Your Press Release - Click To Read Article
Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media.

Public Relations: The Long -Term View - Click To Read Article
When looking at launching a public relations campaign, you have to decide not only what media is applicable to your business, but also how you want to utilize your media.

Public Relations vs. Internet Marketing - Click To Read Article
The truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing.

Public Relations Success Stories - Click To Read Article
What makes public relations so fascinating are the unexpected perks. While you’re reaching your target market and promotional goals via public relations that press coverage can also lead to other money making ventures and career opportunities.

Recession-Busting Small Business ((inexpensive) Marketing Tips - Click To Read Article
A struggling economy offers those that move forward a greater opportunity to reach their market, precisely because their competitors are hiding their heads in the sand. Studies have shown that those that do market in a recession are those that prosper and position their businesses to thrive during the eventual turn-around.

PR Guarantees - Click To Read Article
If a public relations company guarantees you specific placement or a successful campaign, I suggest you start looking for the exit. But you can access what a company can do in the future by taking a look at their past track record.

PR FollowUp Secrets - Click To Read Article
You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield.

Press Release Review - Click To Read Article
A quick overview to review before sending your releases out.

Press Conferences - Click To Read Article
It's important to know when to hold a press conference. If you think that a press conference is the way to go, nine times out of ten you're going to be wrong.

President Obama, Small Businesses & Growing the American Dream during Tough Times - Click To Read Article
Just as lending institutions need to free more credit to allow small businesses to grow, small business owners in turn are going to have to get much savvier about marketing and promoting their businesses in order to reach their target market and have their businesses grow.

PR for Entrepreneurs - Click To Read Article
Entrepreneurs can benefit more from public relations than anyone else. Why? Every entrepreneur has a story and effective public relations comes down to one thing, effective story telling. Through effective PR you become the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert. And, once you start garnering media placement, you can use the Internet to amplify your coverage. You can use social media and Internet marketing techniques to take your PR campaign to a whole new level.

PR for Attorneys - Click To Read Article
An attorney who is featured in the media is the news. He or she is featured as an expert in the field. Different forms of advertising and marketing can serve their purpose, but only PR has the ability to offer credibility and validation. PR, the law, and the media have a symbiotic relationship. The media and the public need experts to discuss legal issues and attorneys need the media to reach their target market and position themselves as experts in their fields.

PR for Small Businesses - Click To Read Article
Through public relations, small businesses can compete with the big boys. It’s possible to do an interview in the morning and have a story saturate the nation by lunchtime. Effective media placement and public relations can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed, and take you into the offices, boardrooms and even bedrooms of the most powerful people in the world.

PR for Musicians - Click To Read Article
Perhaps the most difficult question that a musician has to answer when it comes to public relations or marketing is - why? Isn’t having created the art enough? The short answer to that is no and particularly not now. If you want to reach your public and get your art exposure, you need to take control of your marketing and your career. This is particularly true in the music world.

Pitch the Story, Not Your Book - Click To Read Article
Pitch your book and you have a certain number of stories and media hooks. Pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye…

National PR for a Local Story - Click To Read Article
Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover.

One Size Does Not Fit All - Click To Read Article
Don't rely solely on one press release to do all of your work. It's important that you modify the release to fit the needs of the media outlet you're pitching.

Making Money in an Economic Downturn - Click To Read Article
If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck.

Marketing 3.0: A Powerful New Way Build Your Business & Land More Customers - Click To Read Article
The most effective marketing approach is a strategic marketing mix. You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to amplify and maximize your message. That is the marketing strategy that you now need to build your business, land more customers and make more money.

Marketing Towards Your Strengths - Click To Read Article
Market to your strengths. Don’t simply follow someone else’s lead. He might know business, but not necessarily know your business, or more importantly, truly know you. When it comes to marketing, you can’t separate yourself from your business. If you personalize your marketing program, you’re life will be simpler, your approach will be streamlined and, you’ll find, your personalized marketing machine will work much more effectively.

Long Term PR Strategies To Make More Money - Click To Read Article
Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy.

Launching Your Own PR Campaign - Click To Read Article
If you’re at the point where you need some media coverage, but can’t afford to retain the services of a firm, what are your options?

Launching a Successful PR TV campaign - Click To Read Article
To launch a successful TV PR campaign, you need to think like a TV producer. Meet their needs and they will meet yours.

Keep Your Message Focused to Get More Clients - Click To Read Article
The key to delivering a powerful message is focus. While you may indeed be an expert in your field, to be considered one by the media, keep your information targeted and concise.

Ive Published a Book When do I get on Oprah - Click To Read Article
Even if you are publishing with a major house, approach your book’s PR launch as though you're self publishing your book. Don’t expect your publisher to do the work.

I'm Not Interesting Enough to be in the Media - Click To Read Article
Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way.

How to Succeed in Business With a Little Help From Oprah, Time, USA Today… - Click To Read Article
Imagine picking up Newsweek or People or The Wall Street Journal and reading an article on YOU or your company, or turning on the Today Show, or CNN, or Oprah and seeing a segment profiling you and your product or service - that is PR.

I Dont Want PR I Just Want To Be Successful - Click To Read Article
Effective public relations isn't about wanting to be a star or simply appearing in the media - it's about success. It's about establishing yourself as an expert in your field and zooming beyond your competition.

I Cant Use National Media Coverage - Click To Read Article
Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news.

I Am Only Going To Talk About What I Want To Talk About - Click To Read Article
If you adamantly refuse to broaden the scope of your story, I hope your mother's a good listener, because there aren't a hell of a lot of other people who you're going to reach. People who are inflexible, or have a one-note story, usually have failed media campaigns.

If You Dont Run This Story Im Taking It To Your Competition - Click To Read Article
You want the media to understand that you can help meet their needs by giving them interesting stories. You are not going to make your story more interesting to a newspaper editor or TV producer by threatening to take your story to his or her competitor.

How-to Prepare Yourself for a Media Interview - Click To Read Article
Although public relations usually takes some time, there are those instances that a press release immediately hits the jackpot. For example you could email a press release at 9 a.m. and be doing a live TV interview at noon that same day. You have to prepare, to be ready when the media does call

How to Launch a Targeted PR Campaign - Click To Read Article
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

How To Make Money In A Recession With The Help Of Public Relations - Click To Read Article
Studies have shown that companies that stop all marketing during a recession are those that fair the poorest not only during the recession, but in the long run. Tough economic times are precisely the times that you want to reach out to and stay in front of your target market. They are also challenging times marketing-wise because you also need to be frugal and savvy with your marketing budget.

How to Pick the Right PR Firm for Your Company - Click To Read Article
Picking the right PR firm can make or break your campaign.  You need to be able to communicate with you representatives.  You also need trusted advisors who will tell you when they feel you’re steering off base or making a wrong move.  If you pick wisely, this could be the start of a successful and profitable relationship.

How to Get More Clients - NOW! - Click To Read Article
McGraw Hill’s study found that those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t take a genius to see that the worst business decision you can make, particularly in tough times, is to cut back your marketing efforts.

Headlines, Headlines, Headlines - Click To Read Article
What makes for a good headline? Anything that will make them read on. You only have about seven or eight words to work with, so it can take some time to come up with the right one.

Hitting a PR Homerun - Click To Read Article
When it comes to media relations, you are the messenger and the messenger must sell the message.

Hiring a PR Consultant - Click To Read Article
Along with being a skill, PR is also an art and simply learning information or know-how is not enough to really succeed. Unlike a coach, a PR consultant can not only guide you through the public relations minefields, but can also do much of the heavy lifting.

Follow-up Calls: Welcome to the PR Mine Field - Click To Read Article
Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that your press release may have created.

Free Publicity & Other Fairy Tales - Click To Read Article
There are loads of references to “free PR” or “free publicity” on the internet. It sounds great. Who wouldn’t want free PR? But if you keep reading you’ll find that 99.9% of the time, these are companies that are selling you ways to get free PR. So, is it still free after you’ve paid for it?

Finding Your Niche - Click To Read Article
You can't successfully promote your business until you know who you're talking to.

Even When It Works, There's More Work - Click To Read Article
Whether a particular story elicits a negligible response or a huge response, you still need to work it.

Fear and the Success Mindset. - Click To Read Article
If fear is your sole motivator, you've already lost, because by definition, even if you become a billionaire, you can't be a success. Who defines success as leading a wealthy, opulent, fearful life?

Effectively Working Your Media Coverage - Click To Read Article
If you’re creative, you can turn an initial media opportunity into ongoing press coverage.

Either The Media Interviews Me Monday At Noon Or Its Off - Click To Read Article
Although you will usually have time to plan and arrange your schedule to do an interview, there are going to be times that the media wants to schedule it at a time that is inconvenient, or reschedules it at the last minute, forcing you to, once again, change your plans. My advice – do it!

Defining Your Target Market - Click To Read Article
You can have the best business or product out there, but if you don't know your market, you won't be successful

Creating A PR Roadmap - Click To Read Article
Take some time and create at PR roadmap: if you don't know where you're going, how will you know when you've arrived?

Creating Your PR Image to Bring Your Dreams to Reality - Click To Read Article
It’s important to define your image. Approach your business as though you were a prospective client. An effective image does not just happen; it has to be worked at.

Defining Public Relations Success - Click To Read Article
Don't start a media campaign expecting a grand slam, go for the steady, slow-but constant built, yet, be prepared because grand slams do happen.

Create an Amazing PR Platform - Write A Book - Click To Read Article
Writing a book is a challenge, but having a book, gives you something to promote. You’re now an expert; you’ve separated yourself from the others in your field. You have a reason to pitch your story to the media and they have a reason to interview you as an expert. So, if you have expertise in a field, you have something to say, and if you want to create an amazing PR and promotional platform – start writing.

But Ive Tried It PR Doesnt Work - Click To Read Article
Learn how to truly access a PR campaign's value. Your short-term goals may not be met by the particular article in question, but it affords you new, powerful ammunition to reach your long-term goals. It helps establish you as an expert in your field and separates you from your competition

Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing - Click To Read Article
YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars.

Breaking the PR Rules - Click To Read Article
Most experts will suggest that you stick with the traditional press release form and put your name, address, and contact information at the top. My response has always been, “why?”

Building Your Business via PR & Social Media - Click To Read Article
If you’re a small or mid-sized company, you’re going to get the best bang for your buck if you launch a marketing campaign that consists of traditional PR and social media. The two effectively reinforce one another; you end up with the best of both worlds.

Authors and the PR Blues - Click To Read Article
If you're self-publishing, you know it's up to you, but even if you are publishing with a major house, view your publisher primarily as a printer and distributor and assume that all of the responsibility for securing for your book rests firmly on your weary shoulders. In reality, it does.

Avoiding FollowUp Suicide - Click To Read Article
Without follow-up calls, media placement is often a real crapshoot, yet the wrong kind of follow-up calls will knock you out of the game completely.

A Major Media Hit And Not Even One Phone Call - Click To Read Article
To be effective in this field you have to look at the big picture. Your short-term goals may not be met by a particular article or TV spot, but it affords you new, powerful ammunition to reach your long-term goals.

A Real Life View of PR - Click To Read Article
Many mistakenly view PR as an emergency measure, a tool to be utilized during a crisis, or as a temporary supplement to a marketing campaign. In reality public relations is the most effective strategic business tool at your disposal. You should be garnering media coverage within the second or third month, but an effective media relations is not something that you do for a couple of months, put in mothballs for a year.

A Quick Public Relations Media Review - Click To Read Article
A quick overview on how to pitch the various media outlets.

5 Small Business Success Strategies for Beating the Recession Blues - Click To Read Article
These are volatile times, but learn to view these economic challenges not as obstacles, but as opportunities. The following are five strategies for shifting your perspective and changing your set-in-stone way of doing business.

5 Public Relations Musts During Economic Tough Times - Click To Read Article
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.





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