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THE ONLY 313 WORDS ABOUT PUBLIC RELATIONS ENTREPRENEURS NEED TO KNOW
Written by: Karen MorathArticle Overview: A quick discussion about understanding how public relations can help people who run - and therefore control - their own businesses.
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THE ONLY 313 WORDS ABOUT PUBLIC RELATIONS ENTREPRENEURS NEED TO KNOW
The Only 313 Words About Public Relations Entrepreneurs Need To Know
by Karen Morath
Do you ever feel that despite months or years of work that your customers don't properly understand what your business does?
Or have you ever felt that your business doesn't have the reputation it deserves?
Businesses of all sizes can experience this but entrepreneurs are in a better position than most to do something about it because they are in complete control of how they are represented in the market.
Public relations can help. At its most basic - and often most useful - public relations can be defined as 'doing good things and telling people about them'.
Pretty well everyone busies themselves with doing good things. Pretty well everyone forgets to take the time to tell people about them.
But you can. Starting with drawing up a list of everyone you have done business with in the last year, or since you started in business, or whenever is practical. Include suppliers as well as current and former clients. Whoever could benefit from better understanding your business.
Then devise a list of the handful of things you wish they knew about what you do and how you do them.
Plug those in to a spreadsheet (I am kidding myself here, I have never used a spreadsheet in my life but my theoretical understanding of what they can do makes me think it might be a good idea) or draw up some sort of program that sees those messages reaching the group of people you have identified over a sensible period of time. I support the Rome wasn't built in a day model.
You will need to make decisions about what methods you use for each group and for each message. A first time public relations program for entrepreneurs is well-served by letters, lunches, newsletters and phone calls.
No spin, no ab-fabulousness, just telling it like it is to the people who need to know.
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