John Barr Articles
What To Do When Public Relations Fails - Click To Read Article
Sometimes \"public relations\" strategies fail to deliver the intended results. Whether it is \"selling\" a product, a policy or an organization, there are several common pitfalls which public relations strategies must avoid -- and a methodology to increase the likelihood of success.
Ten Truths About Employee Communication In A Unionized Environment - Click To Read Article
Most enlightened managers realize that effective employee communication is vital to organizational success. However, the presence of a union complicates management\'s mission to communicate effectively with employees. What are the \"rules of engagement\" in a unionized environment? A veteran employee communicator shares his experience.
How To Manage Media In A Crisis - Click To Read Article
Something has gone wrong -- perhaps terribly wrong -- and your organization is in a crisis. The telephone is ringing off the hook, employees are agitated, you are in the media spotlight. How do you turn down the heat? Just as important, how can you avoid making things worse? This veteran crisis manager provides a checklist based on hands-on experience in managing crises in different industries and countries.
How To Measure The Effectiveness Of Your PR Program - Click To Read Article
Public relations programs cost money. If you head an organization, how can you determine the effectiveness of your PR program and its return on investment? This article suggests eight ways to use external measurement.
How To Hire A Public Relations Consultant - Click To Read Article
You are an executive or manager charged with hiring a public relations consultant. It\'s a difficult assignment: all the people you interview are persuasive, professional and experienced. Apparently none of them has ever failed to deliver results. All claim to charge competitive rates. How are you to sort out the best fit for your organization? This guide comes from a man who spent 20 years as a client hiring PR consultants, and 20 years as a consultant.
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