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How To Hire A Public Relations Consultant - Click To Read Article
You are an executive or manager charged with hiring a public relations consultant. It's a difficult assignment: all the people you interview are persuasive, professional and experienced. Apparently none of them has ever failed to deliver results. All claim to charge competitive rates. How are you to sort out the best fit for your organization? This guide comes from a man who spent 20 years as a client hiring PR consultants, and 20 years as a consultant.
What To Do When Public Relations Fails - Click To Read Article
Sometimes "public relations" strategies fail to deliver the intended results. Whether it is "selling" a product, a policy or an organization, there are several common pitfalls which public relations strategies must avoid -- and a methodology to increase the likelihood of success.
How To Manage Media In A Crisis - Click To Read Article
Something has gone wrong -- perhaps terribly wrong -- and your organization is in a crisis. The telephone is ringing off the hook, employees are agitated, you are in the media spotlight. How do you turn down the heat? Just as important, how can you avoid making things worse? This veteran crisis manager provides a checklist based on hands-on experience in managing crises in different industries and countries.
How To Measure The Effectiveness Of Your PR Program - Click To Read Article
Public relations programs cost money. If you head an organization, how can you determine the effectiveness of your PR program and its return on investment? This article suggests eight ways to use external measurement.
Ten Truths About Employee Communication In A Unionized Environment - Click To Read Article
Most enlightened managers realize that effective employee communication is vital to organizational success. However, the presence of a union complicates management's mission to communicate effectively with employees. What are the "rules of engagement" in a unionized environment? A veteran employee communicator shares his experience.
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 What To Do When Public Relations Fails
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What is Public Relations
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In the last decade, there has been much malignment of the field of public relations. Much of the criticism comes from the old stereotype of the circus barker who would say and promise anything so that the public wou...
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John Barr
(Visit John's Website)
John Barr, a Canadian communication
consultant with more than 30 years of
experience in media, politics, corporate
communication and consulting, works with
private and public sector organizations in
the following fields:
-Financial services (including insurance
and banking)
-Natural resources and energy
-Transportation.
He also works closely with not-for-profit
organizations, particularly in health
care.
He provides strategic communication
counsel and various kinds of communication
training (including both media and
presentation skills) to executives and
managers.
He has published three works of history,
three e-books on communication planning,
and numerous papers and contributions to
references such as The New Canadian
Encyclopedia. His work has received
numerous awards -- most recently, a Gold
Quill Award of Merit from the
International Association of Business
Communicators (IABC).
He lives in Boundary Bay, British
Columbia, and practices in Canada and the
United States.
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John Barr's
Complete
List Of
Public-Relations
Articles
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If you enjoyed this article, get John Barr's Complete List of Public-Relations Articles For FREE!
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