Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

John Barr Articles



John Barr Articles
   

How To Hire A Public Relations Consultant - Click To Read Article
You are an executive or manager charged with hiring a public relations consultant. It's a difficult assignment: all the people you interview are persuasive, professional and experienced. Apparently none of them has ever failed to deliver results. All claim to charge competitive rates. How are you to sort out the best fit for your organization? This guide comes from a man who spent 20 years as a client hiring PR consultants, and 20 years as a consultant.

What To Do When Public Relations Fails - Click To Read Article
Sometimes "public relations" strategies fail to deliver the intended results. Whether it is "selling" a product, a policy or an organization, there are several common pitfalls which public relations strategies must avoid -- and a methodology to increase the likelihood of success.

How To Manage Media In A Crisis
- Click To Read Article
Something has gone wrong -- perhaps terribly wrong -- and your organization is in a crisis. The telephone is ringing off the hook, employees are agitated, you are in the media spotlight. How do you turn down the heat? Just as important, how can you avoid making things worse? This veteran crisis manager provides a checklist based on hands-on experience in managing crises in different industries and countries.

How To Measure The Effectiveness Of Your PR Program
- Click To Read Article
Public relations programs cost money. If you head an organization, how can you determine the effectiveness of your PR program and its return on investment? This article suggests eight ways to use external measurement.

Ten Truths About Employee Communication In A Unionized Environment
- Click To Read Article
Most enlightened managers realize that effective employee communication is vital to organizational success. However, the presence of a union complicates management's mission to communicate effectively with employees. What are the "rules of engagement" in a unionized environment? A veteran employee communicator shares his experience.

Like this article? Share it with your friends


Related Articles Related Articles
What To Do When Public Relations Fails
  Sometimes "public relations" strategies fail to deliver the intended results. Whether it is "selling" a product, a policy or an organization, there are several common pitfalls which public relations strategies m...
Why use PR
  In simple terms, we think of PR as communications management. It creates awareness, educates and influences public opinion, promotes and protects reputations and encourages organisations to communicate.
Advertising and Public Relations
  So, you’ve got some extra money to put towards your company and you’re not sure whether to spend it on advertising or public relations. Many entrepreneurs are confused about the difference between the two and which ...
Business to Business PR
  Good public relations is much more than creating a great image and generating stories in the media. It is also paying attention to one-on-one PR to make the sale when a prospect calls. And for many businesses, that...
What is Public Relations
  In the last decade, there has been much malignment of the field of public relations. Much of the criticism comes from the old stereotype of the circus barker who would say and promise anything so that the public wou...

Related Forum Posts Related Forum Posts
Public Relations! Public Relations!
Find Me Customers and Get 25% of New Client's Bill Find Me Customers and Get 25% of New Client's Bill
Second Life hype near peak? Second Life hype near peak?
New Small Business Topic New Small Business Topic
Re: 5 Skills for work at home people... (Article) Re: 5 Skills for work at home people... (Article)
Which type of job as volunteers? Which type of job as volunteers?
Jobs you can do from home Jobs you can do from home
Re: 5 Skills for work at home people... (Article) Re: 5 Skills for work at home people... (Article)

 
About the Author


John Barr
(Visit John's Website)
John Barr, a Canadian communication consultant with more than 30 years of experience in media, politics, corporate communication and consulting, works with private and public sector organizations in the following fields: -Financial services (including insurance and banking) -Natural resources and energy -Transportation. He also works closely with not-for-profit organizations, particularly in health care. He provides strategic communication counsel and various kinds of communication training (including both media and presentation skills) to executives and managers. He has published three works of history, three e-books on communication planning, and numerous papers and contributions to references such as The New Canadian Encyclopedia. His work has received numerous awards -- most recently, a Gold Quill Award of Merit from the International Association of Business Communicators (IABC). He lives in Boundary Bay, British Columbia, and practices in Canada and the United States.
Have A Suggestion?

View Author's Video
Become An Author

Free Downloads


John Barr's

Complete
List Of
Public-Relations
Articles


First Name
Last Name
Email
 
If you enjoyed this article, get John Barr's Complete List of Public-Relations Articles For FREE!
Become An Author