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BJ Dooley Articles

Written by: BJ Dooley

Tell to Sell White Papers Boost Tech Product Sales - Click To Read Article
White papers have become increasingly common as technologies grow in complexity. They explain the details of your product, where it fits in, and how it competes with similar products. They address the need for information beyond what a brochure would provide, supplying critical details for decision-makers needing to separate fact from fluff. They subtly deliver your message, rather than letting it get lost in the jungle of similar advertising.

Getting Smart A Buyers Guide to Market Research - Click To Read Article
Research extends the information available to you, and provides an important weapon in the battle to survive and prosper. Market research is available from a wide variety of sources, including market research firms, information services, advertising agencies, information brokers and information consultants. Some targeted research can be done in-house, but, in many areas, this is more expensive and less effective than outsourcing to an information services company.

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About the Author: BJ Dooley
RSS for BJ's articles - Visit BJ's website

Brian J. Dooley is an author, analyst, and journalist with more than 20 years' experience in analyzing and writing about trends in IT. He has written six books, numerous user manuals, hundreds of reports, and more than 2,000 magazine features. Projects include user manuals, market research, technology research, magazine features, case histories, white papers, online documents, Web pages, and multimedia. Mr. Dooley is the founder and past president of the New Zealand chapter of the Society for Technical Communication. He has been a Senior Analyst for Datapro (Gartner), and a Senior Product Information Specialist for Unisys Corp. He initiated and is on the board for the Graduate Diploma of Technical Communication program at Christchurch Institute of Technology, and he is on the editorial advisory board for Faulkner Technical Reports. Mr. Dooley currently resides in New Zealand, with a Web site at http//bjdooley.com. He can be reached at bjd@bjdooley.com.

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More from BJ Dooley
Tell to Sell White Papers Boost Tech Product Sales
Getting Smart A Buyers Guide to Market Research


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