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Penelope Herbert Articles

Written by: Penelope Herbert

Preparing for Damage Control - Click To Read Article
Are you prepared for a business crisis? Would you know what a crisis was? How you react to a crisis and whether details get in to the media or not depends on how you handle it. A crisis can be anything from an accident, theft or computer glitch to an industrial spill, death of a director, discrimination or harassment suit....or worse. There are some simple steps you can take to protect the good name and image of your business - it's not rocket science, it's good sense. A crisis communication plan is essential for any sized business - it's not expensive, it's priceless!

Writing a Kick Ass Media Release - Click To Read Article
Many businesses have a great story, unique product or special service that would interest the media. But how do you make your information stand out? What are the key aspects of a good media release? And how you can you write your own media release in a professional way? Writing a 'Kick Ass' Media Release will give you the professioanl edge.

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About the Author: Penelope Herbert
RSS for Penelope's articles - Visit Penelope's website

As a published writer and media professional, I am delighted to share with you information on public relations techniques and building media relationships that will be of benefit to your business. I have worked in New Zealand, Australia, Japan, Malaysia and North America in roles relating to media, publishing, marketing, event management, international relations, publicity and public relations. I am now the Managing Director of the Hot Pepper Group Pty Ltd - a company that offers three business units covering editorial & PR, creative & graphic design, and event management. The Hot Pepper Group has developed an in-house business communication and media relationship manual called 'Success in a Briefcase' - a valuable business tool that replicates a public relations firm in your own organisation. We also support corporate philanthropy as part proceeds are donated for breast and prostate cancer research. It's great to be associated with Evan Carmichael and I look forward to providing you with relevant and practical information. Best wishes for your business success. Cheers, Penelope

Click here to visit Penelope's website Dashed Line

More from Penelope Herbert
Preparing for Damage Control
Writing a Kick Ass Media Release


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