Penelope Herbert Articles

Writing a Kick Ass Media Release - Click To Read Article
Many businesses have a great story, unique product or special service that would interest the media. But how do you make your information stand out? What are the key aspects of a good media release? And how you can you write your own media release in a professional way? Writing a \'Kick Ass\' Media Release will give you the professioanl edge.

Preparing for Damage Control - Click To Read Article
Are you prepared for a business crisis? Would you know what a crisis was? How you react to a crisis and whether details get in to the media or not depends on how you handle it. A crisis can be anything from an accident, theft or computer glitch to an industrial spill, death of a director, discrimination or harassment suit....or worse. There are some simple steps you can take to protect the good name and image of your business - it\'s not rocket science, it\'s good sense. A crisis communication plan is essential for any sized business - it\'s not expensive, it\'s priceless!


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