Never say "no comment" to the media
Never say "no comment" to the media
Even moments of conflict and crisis are opportunities to reinforce your business’ main messages, and continue to act in the responsible and credible manner that your business is (hopefully!) known for in less turbulent times. This comes down to knowing your main, core messages and calmly reinforcing them at every opportunity. If you can do this, then a crisis or conflict merely becomes another opportunity to spread your message.
So question: “Has the employee been formally arrested?” could be met with the response: “Unfortunately, that is a question you will need to confirm with the relevant authorities” ….followed by a positive reinforcement about how the business is internally handling the situation etc.
With a solid understanding of your messages, and sound media training, your business spokesperson can make the most of any situation.
Never say no comment to the media - To learn more about this author, visit Sarah O\'Brien's Website.
Like this article? Share it with your friends
Why is “no comment” a ‘no no’? – because nobody actually hears you say it. If asked in a TV interview, “When did you company know that its products had been tampered with, and what was the first thing you did about it” – a reply of “no comment” automatically translates into: “we didn’t find out soon enough and, when we were aware, we didn’t really do what we should have done”. This reply is automatically formulated in people’s subconscious whether it’s anywhere near the truth or not. And it’s not just the general public that becomes skeptical, but also the media – and a skeptical journalist see’s “no comment” as a big red waving flag saying ‘hello, look over here, dig deeper and don’t stop until you find something!’. If you’re lucky enough to have a journalist contact you and ask for comment on an industry issue, and you respond with “no comment” you are essentially saying to them, “we don’t take these issues seriously, we don’t care about these issues and I don’t take the media seriously” and you’d be lucky to get anything but a cold shoulder from the journalist in the future.
Even moments of conflict and crisis are opportunities to reinforce your business’ main messages, and continue to act in the responsible and credible manner that your business is (hopefully!) known for in less turbulent times. This comes down to knowing your main, core messages and calmly reinforcing them at every opportunity. If you can do this, then a crisis or conflict merely becomes another opportunity to spread your message.
So question: “Has the employee been formally arrested?” could be met with the response: “Unfortunately, that is a question you will need to confirm with the relevant authorities” ….followed by a positive reinforcement about how the business is internally handling the situation etc.
With a solid understanding of your messages, and sound media training, your business spokesperson can make the most of any situation.
Never say no comment to the media - To learn more about this author, visit Sarah O\'Brien's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Never say "no comment" to the media
| |||
| For those who understand the value and the power of the media, 'no comment’ is never an acceptable response. In fact, in most cases, it is the audio equivalent of getting your company logo, smearing it in mud and pl... |
|||
|
How to Prevent Foot In Mouth Disease When Dealing With The Media A Prescription From The PR Doctor
| |||
| Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of "sticking your foot in your mouth" during media interviews? Do you wish to hide or be excused whenever the media contacts you?... |
|||
|
Media survival tactics in an economic downturn
| |||
| When trouble strikes and your business is hurting, it is tempting to retreat from the public eye and refuse all media interviews. But sometimes there are good reasons to speak out.
|
|||
|
Tips for dealing with the media
| |||
| Working with the media is an important part of life for many organisations. It’s essential to forge a strong relationship of mutual respect. |
|||
|
Use PR to get into the spotlight
| |||
| The most cost-effective and successful means of building your business and attracting customers is through public relations, and in particular getting media coverage. |
|||
| |||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Sarah O\'Brien (Visit Sarah's Website) Sarah O'Brien is an ex-journalist and Senior Partner at Square One PR & Communications. Square One PR provides communication solutions to businesses that want to stand out in their industry. Communication is an important part of every business. When it's managed in a strategic, proactive, and result-focused manner the effect on the image, growth and success of a business is astounding. Square One also focuses on helping small businesses and entrepreneurs make the most of their PR on a tight budget, and has recently launched Australia's first DIY PR Pack, which includes a consult with a Senior PR Account Manager.
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Intro to M&A Free SEO Report Accessing Capital Zero Based Budgeting Inspiration Business Plan |
|
 | ||
 |
Write The PR
Press Release Builder | |
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2009 | |
| ||
 |
|
|
|
|
|||||||||||||||||||||||||||
 |
|
|
||||||||||||
