When putting your stories and ideas in front of the media, there is one primary thing that will increase your chances of actually being heard – social proof.
If you’re talking about huge growth in one area of your business – where are the figures to back that up?
If you’re claiming your product has revolutionised a particular market – where are the client case studies and testimonials?
If you’re stating your business is going to change a certain industry – do you have an a respected or experienced industry figure that can speak on your behalf?
If you believe that over 50% of your customers think a certain way – have you conducted a poll so you can legitimize your claim?
Ensuring that you have material to back up your story will only increases your chances of securing media coverage. Theses things are also highly important at the beginning of a campaign when your business is trying to build a relationship with journalists and the public. The more you can build their confidence in you and your business, the stronger the relationship will be and the more likely they will be to run material from you in the future.
To learn more about this author, visit Sarah O'Brien's Website.
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Sarah O'Brien
(Visit Sarah's Website)
Sarah O'Brien is an ex-journalist and
Senior Partner at Square One PR &
Communications.
Square One PR provides communication
solutions to businesses that want to stand
out in their industry.
Communication is an important part of
every business. When it's managed in a
strategic, proactive, and result-focused
manner the effect on the image, growth and
success of a business is astounding.
Square One also focuses on helping small
businesses and entrepreneurs make the most
of their PR on a tight budget, and has
recently launched Australia's first DIY
PR Pack, which includes a consult with a
Senior PR Account Manager.
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