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Prove it or lose it – strengthening your chances of media coverage

Written by: Sarah O'Brien

Article Overview: In the modern world – any one can make a statement, a claim or put forward an opinion. That’s the beauty of free speech. If you want that statement, claim or opinion to be heard in the media, however, its not always as simple as opening your mouth.

Prove it or lose it – strengthening your chances of media coverage

When putting your stories and ideas in front of the media, there is one primary thing that will increase your chances of actually being heard – social proof.

If you’re talking about huge growth in one area of your business – where are the figures to back that up?

If you’re claiming your product has revolutionised a particular market – where are the client case studies and testimonials?

If you’re stating your business is going to change a certain industry – do you have an a respected or experienced industry figure that can speak on your behalf?

If you believe that over 50% of your customers think a certain way – have you conducted a poll so you can legitimize your claim?

Ensuring that you have material to back up your story will only increases your chances of securing media coverage. Theses things are also highly important at the beginning of a campaign when your business is trying to build a relationship with journalists and the public. The more you can build their confidence in you and your business, the stronger the relationship will be and the more likely they will be to run material from you in the future.

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Article Tags: client case studies, confidence, journalists, media coverage, poll, relationship, social proof, testimonials, theses



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