Sarah O\'Brien Articles

The truth about PR: A Q&A with a senior PR consultant - Click To Read Article
As a consultancy that offers services to small-medium businesses, we are continually exposed to business owners’ opinions and perceptions regarding public relations (PR). It still amazes us that many small businesses don’t fully understand what PR is and how they can use a PR strategy to their advantage – so we’ve made it our mission to get to the bottom of some of the most common misconceptions when it comes to small business PR.

Story ideas the media will love - Click To Read Article
Presenting story ideas and media releases the won\'t end up in the editor\'s wastepaper basket.

Prove it or lose it – strengthening your chances of media coverage - Click To Read Article
In the modern world – any one can make a statement, a claim or put forward an opinion. That’s the beauty of free speech. If you want that statement, claim or opinion to be heard in the media, however, its not always as simple as opening your mouth.

Never say "no comment" to the media - Click To Read Article
For those who understand the value and the power of the media, 'no comment’ is never an acceptable response. In fact, in most cases, it is the audio equivalent of getting your company logo, smearing it in mud and placing in the middle of your nearest city for all to see.

Is a Corporate Newsletter Better - Click To Read Article
All businesses face the challenge of finding ways to keep current customers informed of new products and/or services, stay fresh in the minds of potential clients, notify employees of internal issues/changes and promote the business in an effective and targeted way. There are many tools to choose from – ads, direct mail, notice boards, sales calls. But have you thought about the value of a newsletter? Sometimes, newsletters are better!

How to get an article in a business magazine - Click To Read Article
Business magazines have specific preferences and rules of engagement. Maximise your chances of getting published by following these seven rules.

Dealing with journalists - Click To Read Article
PR is all about creating and enforcing a strategic angle, but what happens once it lands in a journalist’s inbox?

An interview with a newspaper journalist - Click To Read Article
Welcome the the mind of a newspaper reporter.

A picture can say 1000 words to your public - Click To Read Article
Sometimes, saying it with an image can be the most effective way to communicate your message through the print media.


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