Eight Advanced Pointers on Facebook

Guest post by: William Gissen
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Eight Ways to Become More Efficient - By William Gissen

As of October 2010, there are 116 million users of Facebook in the United States out of 309 million residents. The PR impact of this medium can no longer be denied. In fact, many young people today considered email passé and prefer to communicate via the Facebook message interface. However, the current Facebook demographic is growing more rapidly among 40-somethings, and it represents an entire new set of customers for business pitches.

Here are some key items to understand about Facebook that you will need to know to create a sophisticated business platform.

1. Lack of customer service

Facebook has no customer service and can be intimidating to those who approach it on an ad hoc basis. There are many actions you can take on Facebook that can not be reversed, so it is essential to research this program from knowledgeable sources before moving forward.

Facebook cares about making money from ads, and that focus guides most of its efforts.

2. Business pages and personal profiles

Facebook Pages, created especially for businesses, must still be linked to a personal profile. If you are using an administrative assistant, or someone who might leave your company, it is essential to set up your Facebook Page with a dummy profile.

3. Customizing your landing page

Go to pagemodo for the most prominent service to help you design your Facebook Page. It lets you drag and drop items and then uploads your creation directly to Facebook.

Alternatively, you can try fanpagebuilder or even hire a coding expert who can work with FBML (Facebook markup language) to customize the page. A good budget range for a coding a Facebook landing page is $275 to $500.

4. Integrating with other social media

Don't use an automatic feed or TweetDeck to publish the same text on both Twitter and Facebook. The two medium are different and require different approaches. Twitter users are usually more responsive while Facebook users are more focused.

5. Frequency and nature of postings

If you want to address the same topic (in unique ways), you should stagger your submissions to create a constant flow of publicity. For example, you can tweet in the morning and send a Facebook post a few hours later.

Try to submit one Facebook post per day and send four tweets. Finding an interesting article and transmitting the URL is usually a good strategy. Direct business promotion on Facebook can easily backfire or result in "unfriending."

6. Obtaining a vanity URL

You need to attract 25 fans before getting a chance to create your own URL. Using your company name is generally the most prudent. In any case, make sure you choose wisely because the decision can not be reversed.

7. Boxes to include on your page

You can include a box to promote or ask for subscribers to your blog, add a coupon to encourage company business, or even customize a "like" box for your visitors to click

8. Regular participation

Don't just set up a Facebook account and let it sit out there. Prospects like to see an engaged participation by someone representing your business. For any social media, you need to remember the "social" part of the equation. You should always respond to inquiries and try to generate an online conversation.

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Eight Ways to Become More Efficient - By William Gissen

About the Author: William Gissen

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A Harvard graduate with more than 10 years of experience in public relations, Willy Gissen founded Cut-It-Out Communications in 2003. See his other articles at public relations content and his blog at New York Times Leader.
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