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Eight Advanced Pointers on Facebook

Guest post by: William Gissen

Article Overview: This article provides key items to understand about Facebook that you will need to know to create a sophisticated business platform.

Eight Advanced Pointers on Facebook

As of October 2010, there are 116 million users of Facebook in the United States out of 309 million residents. The PR impact of this medium can no longer be denied. In fact, many young people today considered email passé and prefer to communicate via the Facebook message interface. However, the current Facebook demographic is growing more rapidly among 40-somethings, and it represents an entire new set of customers for business pitches.

Here are some key items to understand about Facebook that you will need to know to create a sophisticated business platform.

1. Lack of customer service

Facebook has no customer service and can be intimidating to those who approach it on an ad hoc basis. There are many actions you can take on Facebook that can not be reversed, so it is essential to research this program from knowledgeable sources before moving forward.

Facebook cares about making money from ads, and that focus guides most of its efforts.

2. Business pages and personal profiles

Facebook Pages, created especially for businesses, must still be linked to a personal profile. If you are using an administrative assistant, or someone who might leave your company, it is essential to set up your Facebook Page with a dummy profile.

3. Customizing your landing page

Go to pagemodo for the most prominent service to help you design your Facebook Page. It lets you drag and drop items and then uploads your creation directly to Facebook.

Alternatively, you can try fanpagebuilder or even hire a coding expert who can work with FBML (Facebook markup language) to customize the page. A good budget range for a coding a Facebook landing page is $275 to $500.

4. Integrating with other social media

Don't use an automatic feed or TweetDeck to publish the same text on both Twitter and Facebook. The two medium are different and require different approaches. Twitter users are usually more responsive while Facebook users are more focused.

5. Frequency and nature of postings

If you want to address the same topic (in unique ways), you should stagger your submissions to create a constant flow of publicity. For example, you can tweet in the morning and send a Facebook post a few hours later.

Try to submit one Facebook post per day and send four tweets. Finding an interesting article and transmitting the URL is usually a good strategy. Direct business promotion on Facebook can easily backfire or result in "unfriending."

6. Obtaining a vanity URL

You need to attract 25 fans before getting a chance to create your own URL. Using your company name is generally the most prudent. In any case, make sure you choose wisely because the decision can not be reversed.

7. Boxes to include on your page

You can include a box to promote or ask for subscribers to your blog, add a coupon to encourage company business, or even customize a "like" box for your visitors to click

8. Regular participation

Don't just set up a Facebook account and let it sit out there. Prospects like to see an engaged participation by someone representing your business. For any social media, you need to remember the "social" part of the equation. You should always respond to inquiries and try to generate an online conversation.

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Article Tags: Facebook, Facebook business page, Facebook fan pages, pagemodo



Related Forum Posts
Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.
Re: Are you going to use Facebook Timeline? - Hi apu, I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page. Share your Experience!
Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook
Re: Facebook or Twitter? - Facebook no doubt has overtook Twitter as top social media and market place but I still get best and bunch traffic from Twitter rather than Facebook. For getting traffic on Facebook large network is a must while the use of hash tags in twitter makes te promotion much easily reachable to even those who are not in your network. Several times I have got replies from users not being followed/following. Main reason of Facebook being on top is connecting and integrating the network in better and spacious way by ads and other social moves.


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