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William Gissen Articles

Written by: William Gissen

Eight Ways to Become More Efficient - Click To Read Article
This article provides useful tips to increase efficiency, primarily for business executives and employees.

Eight Ways to Motivate Your Clients, Your Vendors and Yourself - Click To Read Article
This article provides useful tips to motivate others, build business relationships and create a successful enterprise.

Eight Benchmarks to Measure Online Progress - Click To Read Article
This article provides eight ways to measure increasing online visibility and web site strength.

Eight Ways to Keep Your Clients Happy - Click To Read Article
Obtaining clients is not an easy task, especially in today’s economy. Keeping them happy and continually renewing your monthly retainer (or other billing method) may be even harder.

Eight Advanced Twitter Programs - Click To Read Article
This article provides advanced Twitter programs you should review to pursue a serious marketing effort on the site.

Eight Advanced Pointers on Facebook - Click To Read Article
This article provides key items to understand about Facebook that you will need to know to create a sophisticated business platform.

8 Pointers on Finding and Fixing Broken Links - Click To Read Article
Broken links can affect the spiders crawling through your site and, as a result, lead to lower search engine rankings and, ultimately, decreased business. Every business should periodically check its web site for broken links, primarily by using Xenu, a well-established software tool with a user-friendly interface created especially for this purpose. This article provides pointers on using the program.

Eight Pointers on Using Images in Public Relations - Click To Read Article
Public relations, both traditional and online, is focused on creating content. However, to achieve its full effect, that content must be accompanied in a suitable and convincing way with images. There are many ways PR pros can use images on a daily basis.

Eight Programs to Supplement Your Twitter Account - Click To Read Article
This article shows you how to make your Twitter account even more powerful, primarily for business and marketing efforts. A wide variety of Twitter programs are available to supplement and improve your Twitter experience.

Eight Uses for Google’s Webmaster Tools - Click To Read Article
A lot of people know about Google Analytics, but Google’s other major web-site support program, Webmaster Tools, can be even more useful. Despite the intimidating name, Google’s Webmaster Tools is a user-friendly program designed to look at your web site’s structure and provide some actionable feedback to make major improvements. This article provides some of the ways it can be applied.

Eight Software Secrets - Click To Read Article
There are several user-friendly software programs known only to a select few but still powerful enough to significantly improve your capabilities and productivity. This article provides my favorites.

Eight Reasons to Include Search Engine Marketing in Your PR Campaign - Click To Read Article
Public relations, traditionally focused on print media, radio outlets and television, has been undergoing a sea change in the past few years as the reach of the Internet has expanded into nearly every aspect of our lives. For business organizations, it has become imperative to include search engine marketing (SEM) in PR campaigns for several reasons.

Eight Steps for New Entrepreneurs to Obtain a Client - Click To Read Article
Converting a prospect to a client can become a daunting process, especially for a new entrepreneur. The prospect can bombard you with demands, try to get as much free information as possible, or just waste your time. This article provides some elementary steps I developed the hard way, from the school of lost business.

10 Steps to More Effective Time Management - Click To Read Article
The workaholic view of time management enables the addition of new clients, catching up on your to-do list; finishing back reading and learning about new developments in your industry. Properly viewed, however, time management lets you work productively so you can spend more time with your family and other things you enjoy. This article provides 10 steps to help you do so.

10 Easy Rules for Editing Your Employees' Writing - Click To Read Article
This article provides an overall framework for editing business documents drafted by subordinates or colleagues.

10 Pointers on Creating a Tri-fold Brochure - Click To Read Article
This article shows companies how to create a pamphlet promoting their business.

7 Steps for a Do-It-Yourself PR Program - Click To Read Article
This article covers researching a media list, drafting and sending a press release to targeted publications, and how the process differs for a bylined article.

Eight Pointers on Facebook for Business - Click To Read Article
Facebook has changed since its introduction as a social network for teenagers. It has been adapted by business executives and added several new features aimed at a corporate audience. Facebook is important because of the sheer number of people involved. As many as 200 million users are registered by Facebook compared to six million with Twitter. Blogs increase by 900,000 posts per day while the combined Facebook/MySpace adds 50 million entries. This article provides eight pointers on becoming involved with Facebook for Business and taking advantage of this huge market.

10 Ways to Improve Your SEO Ranking Through Inbound Links - Click To Read Article
The Google algorithm relies primarily on inbound links to determine your web site’s ranking. There are a number of ways to increase both the quality and the quantity of your inbound links.

10 Things You Should Know About Content Provision Sites - Click To Read Article
Content provision sites are becoming increasingly important in any comprehensive online public-relations campaign. Here are a few tips to help provide a beneficial experience for all involved.

10 Steps for Drafting an Effective Press Release - Click To Read Article
This article provides 10 key topical, stylistic and structural elements for writing an effective press release.

Eight Steps to Get Started with Twitter - Click To Read Article
Twitter has pretty much settled into the American culture, and most people who are going to use it have already signed up and are tweeting away. However, in the off chance there’s still someone yearning for Twitter but left behind, this article provides eight steps to establishing an account and incorporating Twitter into your business or personal life.

10 Pointers on Starting a Blog - Click To Read Article
Blogs can be cathartic, functional or just plain fun. Here are some pointers on starting a blog.

10 Essential Components of an Online PR Program - Click To Read Article
A comprehensive online PR program, especially in light of the fast-moving developments of the past two years, now includes a wide range of components, each essential to a company’s ultimate success with high-level, demanding clients. This article provides a list of 10 basic topics your program should cover.

10 Tips on Email Marketing - Click To Read Article
After attending an email marketing conference sponsored by Constant Contact, I was introduced to several valuable rules and amazing online resources. This article describes some of them.

10 Tips on Computer Maintenance and Security - Click To Read Article
Your computer system is one of the most crucial and fundamental tools for your business’ survival and productivity. This article provides 10 simple steps to prolong your computer’s life and security.

10 Crucial Questions for Hiring a PR Agency - Click To Read Article
This article provides insider advice for business organizations hiring a PR firm.

10 Steps to Publish a Bylined Article - Click To Read Article
This article provides a do-it-yourself approach to publishing a business article in a magazine read by your prospects.

10 Techniques for Pitching Industry Trade Publications - Click To Read Article
This article provides useful tips to achieve publicity in your industry’s national trade magazines.

10 Methods for Compiling a Media List - Click To Read Article
Compiling a media list is the first fundamental building block of any PR program. The following methods will help you to create one.

10 Steps to Starting an E-Newsletter - Click To Read Article
This article provides a hands-on description of the entire process for creating an email newsletter.

10 Suggestions about Speaking Engagements - Click To Read Article
A speaking engagement in front of target audiences or your own industry establishes you as an expert in your field and builds instant credibility. Here are some quick pointers on finding, delivering and following up on speaking engagements.

10 Steps to Creating Your Own Web Pages - Click To Read Article
The ability to create new web pages for your site is surprisingly easy, and it will give your business a dynamic capacity without costing an arm and a leg.

10 Advanced Techniques to Improve Your Blog - Click To Read Article
Once you’ve established a blog, you can use it for many purposes, including improvement of the search engine ranking of your company’s web site. To do so, here are 10 useful techniques you should consider to set your blog apart from the standard cookie-cutter variety.





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