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Janine Lloyd Articles



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8 steps to a happy PR marriage - Click To Read Article
Getting into bed with an agency is more than a casual relationship, it is like a marriage. To avoid your relationship with your PR firm ending in divorce, this article provides the vital ingredients for your PR ‘marriage’ to succeed.

PR is a twoway street - Click To Read Article
Companies need to also take responsibility for building relationships with their stakeholders. This article looks at common reasons the PR relationship fails.

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About the Author


Janine Lloyd
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The idea of working for a boss is far removed from the life plan of Janine Lloyd (Buhrmann) who has been in business for herself since 1990. Founder and shareholder of one of SA’s top PR companies - Livewired Communications - Janine is an entrepreneur 'extraordinaire'. With 16 years of leadership experience in the PR field, she spent the last 2 years growing her PR business and developing her professional coaching skills. In her career Janine has advised over 50 local and global businesses on PR and communications, as well as profiling for CEO’s, executives and leaders. Janine is known for being an inspiring leader, razor-sharp strategist and skilled professional coach. Janine has received professional coach training through global coaching organisation Results Coaching Systems. Her love and passion for communicating, especially where she can impart knowledge and provide guidance, led Janine to become a regular contributor for The Witness newspaper in South Africa. She has also written a chapter for international PR book published in the UK called International Public Relations, 2004.
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