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8 steps to a happy PR marriage - Click To Read Article
Getting into bed with an agency is more than a casual relationship, it is like a marriage. To avoid your relationship with your PR firm ending in divorce, this article provides the vital ingredients for your PR ‘marriage’ to succeed.
PR is a twoway street - Click To Read Article
Companies need to also take responsibility for building relationships with their stakeholders. This article looks at common reasons the PR relationship fails.
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