---

Guest post by: Michele Pariza Wacek Become an Author

Tweet

---

---

It sounds magical, doesn't it? Attracting leads, clients and sales to you effortlessly. In fact, it almost doesn't sound possible. But the truth is, it IS possible, even if it isn't magic. It's all about good, solid marketing principles. And if you follow the below 3 keys, you'll be well on your way to experiencing that for yourself in your business. 1. Create a powerful message that appeals to your ideal clients. This could also be thought of as your Unique Selling Proposition (or USP). So what exactly is that? Basically it's the solution you provide presented from your ideal client's viewpoint. So, for example, let's say you’re a business coach. Well, those are a dime a dozen. Instead, what if you specialize in helping women entrepreneurs get over their blocks to making more money in their business. See how more powerful that is? And how it can magnetically attract your ideal clients to you? Or let's say you're a fitness and nutrition expert. Yawn. But what if you specialize in helping women with hormonal issues lose weight. Ah, much more powerful. In addition to attracting your ideal clients to you, you'll also notice these also position yourself as an expert. After all, if you have such a specialty, then you must be an expert. And of course, people would much rather do business with experts. 2. Be consistent with your message. Once you know what your message is (and you've tested it so you know it attracts your ideal clients) now you need to get it out into the world. Resist the urge to be creative about it. I know, I know. You get tired of saying it. You're sure other people must be tired of hearing it. But if you're not consistent, if you tweak a little here, a little there, maybe edit it here, you're not getting the full power of it out there. Look, even you're most loyal clients aren't going to get sick of hearing your message. Why? Because they really don't "hear" it as much as you think they do. People are busy with their own lives and they really aren't paying as much attention to you as you think they are. So if you don't repeat it and repeat it consistently, then you run the risk of people not remembering what you stand for, or maybe being confused about it, and if they don't remember or are confused, they're not going to invest with you or recommend you or anything else. 3. Be frequent with your message. You're going to feel like a broken record, but the best marketers are the ones who have a simple, powerful message, are consistent with that message and repeat it over and over again. And don't just repeat it in the same places, find different ones. Get your message out there in as many ways as you possibly can. (Just as long as those places are where your ideal clients hang out.) Online. Offline. Networking events. Speeches. Podcasts. Etc. In fact, here's the place where you can be creative. Find new and different ways of getting your message out there, and do it as frequently as possible. Because the more often your ideal clients stumble across your message, the more likely it is when they're ready to make a change, they'll reach out to see how you can help them.

Related Articles

  Sales Leads -- Quantity or Quality?
  How To Attract Clients: The Magic Formula
  3 Attraction Marketing keys that will Help Expand Your MLM Business
  Top Tip On How You Generate Leads For Your Network Marketing Business
  Sales Success Tip-Think You Need More Leads? Think Again!
  Self Employment Marketing Plan 4 Tips to FineTune Your Niche Marketing
  7 mistakes, and 7 keys to successful entreprneuership.
  The Five Keys to a Successful Web-based Strategy
  3 Lead Generation Myths That Will Clog Your Sales Funnel & Keep You From Closing More Sales
  3 Keys to Building a Successful Online Biz
  Why would someone come to work for you?
  You Can't Win If You Don't Keep Score
  3 Good Reasons Marketing Should Qualify Leads Before Passing to Sales
  How to Attract Clients
  Sales 2.0 - Answer to Our Prayers or Costly Distraction?
  3 Steps to Filling Your Pipeline with Eager Clients and Customers
  The Shadow Syndrome
  What’s Holding Your Prospecting Back?
  Are You Wasting Sales Leads?
  What Makes a Lead a Good Lead?

Related Forum Posts

Re: Who Did You Learn Most From and Why?
Online Sales and Marketing vs Traditional
Re: How do you back up your computer?
Different Hats
Re: Online Sales and Marketing vs Traditional

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Fear Factors in Small Business: Sales & Marketing

How to Improve Your Effectiveness as a Manager

6 SEO Factors to Consider in Web Site Planning

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.