Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog
Share for a Cause











3 Mistakes Entrepreneurs Make When They Create Information Products

Guest post by: Michele Pariza Wacek

Article Overview: Ready to learn the 3 biggest mistakes entrepreneurs make when they create their first info-product? (The worst part is sometimes making one of these mistakes can really derail them.) Read on.

Free Download - To Attend or Not to Attend -- 3 Keys to Determine the Right Event for You By Michele Pariza Wacek
Name: Email:

3 Mistakes Entrepreneurs Make When They Create Information Products

Ready to get started? Here we go:

1. They don't create a product their ideal clients actually want. This can manifest itself in several ways. Here are a few of the big ones --

* Your ideal clients NEED this product, never mind that they don't actually WANT it. Case in point -- how many of you say to yourself on a regular basis "I really need to exercise more." And how many of you are rushing off to hire a personal trainer to force yourself to exercise more? Or take out spending money altogether -- how many of you are simply shifting your daily schedule around so you DO start exercising more? Or how many of you say "I really need to floss regularly." How's that flossing going?

Yeah, you get the picture. Need and want are two entirely different things. We buy what they want and then we justify the purchase by saying we need it. We don't buy what we need only what we want.

* You've created the wrong product for the wrong market. This happens more frequently than you might imagine. You have a great idea, but you're trying to match it to a client base that has little or no interest in it. There's a mismatch. Luckily, this one can be (relatively) easily fixed -- find your right ideal clients who DO want your product, tweak your product to fit that client base and all is well.

* You're writing it for you -- NOT for your ideal clients. This happens mainly with authors who are writing books. Now there's nothing really wrong with this -- it's your vision/message/brilliance you're writing about. And sometimes this can turn into a massive success. But not always. Your ideal clients may either not be ready for it or you're selling to the wrong ideal clients or you haven't educated your ideal clients enough for them to realize they need it. (Or want it, as the case may be.)

There's nothing wrong with crafting a book or a product that's a labor of love. I'm a writer too. You just need to understand that labors of love don't always translate into immediate cash or overnight success stories.

2. You don't package your idea in a way your ideal clients want to purchase and consume it. This manifests itself in 2 ways:

* You write an ebook and your ideal clients hate to read. Or you force them to watch hours of videos and they really don't want to watch videos, they'd rather listen to audio or read but you don't give them that option.

It doesn't matter how much your ideal clients want the information, if they aren't comfortable with how you're presenting they won't buy or if they do buy, they won't be happy.

* Your ideal clients are interested in the idea, but you're going about it all wrong. For instance, you're a sales trainer and you teach very high pressure close methods to a client base that's uncomfortable with that technique. Or you want to teach "how to" to a group of people who really just would prefer to hire you to do it for them. If this is what's going on with you, you may be perplexed why your sales are so sluggish when you KNOW your ideal clients are interested in what you sell. (Note, it also could be your selling methods, which we'll talk about next week.)

3. You've taken WAY too long to complete your info-product. If you've been working on an info-product for longer than 6 months, this is you. You need to get it done and get it out there. The longer it takes you to complete it the more likely it is that someone else will bring your idea to market before you do. If this is you, set aside time THIS WEEKEND and map out how you're going to finish your info-product. And besides, every day you don't have it done is another day you can't be selling it.

Related Articles
  Lesson #1: “If you get knocked down, get back up again”
  What Can Be Done in North America to Help Better Support African Entrepreneurship?
  What Information Products Can Do For Your Business
  3 Mistakes Entrepreneurs Make When They Start to Sell Information Products
  Why Some Entrepreneurs Fail
  Benefits of Entrepreneurs
  Skilled Entrepreneurs
  Moving the Free Line: How Much Information Do You Give Away for Free?
  Fail in Favor of the Customer
  Mistakes of Entrepreneurs
  3 Mistakes Entrepreneurs Make While Building Their Businesses
  Advice for New Entrepreneurs And Business Owners
  Responsibility of Entrepreneurs
  Advice for Entrepreneurs
  Three Common Marketing Mistakes
  Major Crisis don't just happen!
  LinkedIn Secrets - 3 Reasons Why Most Small Business Owners Fail To Attract Clients Using LinkedIn
  Tips For Internet Marketing Affiliate Programs
  Business Mistakes. You Want a Successful Business – So Don’t Do This!
  Why Failure Is Essential To Online Entreprenurial Success

Home > Public-Relations > Michele Pariza Wacek > 3 Mistakes Entrepreneurs Make When They Create Information Products >
Article Tags: business success strategy, Business success tips, infoproducts, information marketing, information products, online marketing strategies, small business marketing strategy, strategic internet marketing

About the Author: Michele Pariza Wacek
RSS for Michele's articles - Visit Michele's website

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing
strategist and owns Creative Concepts and Copywriting LLC, a premiere
direct response copywriting and marketing company that helps
entrepreneurs attract more clients, sell more products and services and
boost their business.  To grab your FREE "Ka-Ching! Business Kit" with a


Click here to visit Michele's website
Dashed Line

More from Michele Pariza Wacek
What Dead Fish Have To Do With Your Business
Are You Working Yourself Out of Your Business
Are You Making These Press Release Mistakes
How Not to Write a Press Release
Multiple Marketing Streams How Many Are You Using


Related Forum Posts
Re: 365 Foolish Mistakes Smart Managers Make Re: 365 Foolish Mistakes Smart Managers Make - [quote="litekepr":2v18lglp]This morning's Google Alert held a pleasant surprise. WORTH MENTIONING A List of New Books Compiled by The Management and Government Information Center (MAGIC) Chinn Park Regional Library 703-792-4880Summer 2007 Indicates titles relating to the FISH Philosophy 365 Foolish Mistakes Smart Managers Make Every Day: How and Why to Avoid Them by Shri L. Henkel, 2006 interesting. Is anyone else here familiar with the FISH philosphy? i[/quote:2v18lglp] Congrats on the mention of your book! Hopefully it will drive up sales! For myself, I don't really care for their acronym... MAGIC. Gives people the subtle impression that good things happen at the snap of a finger instead of lots of hard work!
Advertising is the essential Advertising is the essential - Yes, for sure without advertising there is no world of Market. In this busy world no one is having time to know about the products on there own. The only way they get to know the products are Ads. Many of them get attracted to the Products by the way there are promoted in the Ads. Products ranging from 1 Rupee to 1 Lac is getting Promoted. It’s enssential
Re: Quote of the Day - "The only people witho Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: Finding AND Keeping Good People Re: Finding AND Keeping Good People - Employee retention or as you mention “Keeping the Good People” is one of the biggest challenges for any growing business. It takes a huge effort from the entrepreneur’s end. I can come up with the following when it comes to KEEPing the good people- 1. Motivation of the employees 2. Recognition of the needs of the employees 3. Activities to make the employees feel valuable towards the organization 4. Make benefits more accessible 5. Offer profit sharing incentives 6. Create clear career paths at the company 7. Consider telecommuting, job sharing and other flexible working arrangements 8. Incentives are essential and they don't have to be huge 9. Have other managers praise an employee's work 10. Be sensitive to the balance between work and private life
Re: What Sells Online? Re: What Sells Online? - I agree with topeyinka, Information products(how to's) are whats selling right now.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Tips for the Novice Traveler

Igniting Your Unstoppable Business Destiny

Do You Pretend To Listen To People?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.