3 Reasons Why You Aren't Making Money From Multiple Streams of Income
3 Reasons Why You Aren't Making Money From Multiple Streams of Income
3 Reasons Why You Arent Making Money From Multiple Streams of Income - To learn more about this author, visit Michele Pariza Wacek's Website.
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Imagine -- money flowing into your business from all sorts of places. That's what it's like to have multiple streams of income. Your business isn't dependent on one stream of income but instead you can make money from a variety of places. Is that what your business actually looks like? Or are your streams limited to one or two? Especially for you service providers out there, I know it can feel a little daunting to think about creating other streams of income. But the reality is, if you don't do it you're really going to be limiting your growth. So, with that said, if your multiple streams of income look more like trickles or maybe a ditch filled with water, you're in the right place. Below are 3 reasons why you aren't making any money from multiple streams of income and what you can do to fix it. 1. Start selling something other than your services. Okay, this sounds really obvious but we got to start somewhere. And this might be the reason why your business doesn't look the way you'd like it to. So which category do you fit in? Are you working on the same info product or book for the last 6 years and are (almost!) done with it? Or do you create products the way you change your clothes but you never actually put a marketing system around them so you actually sell a few? Regardless, you need to stop what you're doing right now and take stock of what you have. If you're still struggling to finish your first product, remember good is good enough, and you're losing money every day you're not selling that product. Ditto for the too many products and no way to sell them. Put a plan together to get them on your site so you can start getting some income in the door. 2. You have info products but they aren't selling terribly well. There could be a number of things wrong, but here are some of the top problems: * You don't have a sales letter (or the sales letter you have isn't very good) * You don't have anyone visiting your sales letter on your web site * You don't have the RIGHT people visiting your sales letter on your web site (i.e. those who would actually be interested in buying your product) * You're selling something your target market isn't much interested in buying You may need to hire an expert to help you pinpoint which one (or ones) is the problem. 3. You're not thinking outside the box. There are more ways to get multiple streams of income then selling an info product. There are group programs, licensing, certifications, classes, events and more. Or maybe you need to vary your service offerings or offer a high-ticket program. There are a lot of different ways you can package what you sell, and depending on your prospect, they might want something different than your usual offerings. My guess is you have a bunch of loyal fans following you, but if you're not packaging what you offer in a way that's attractive to them, they won't bite. They need to feel like what you're offering is a fit for them. So try mixing it up. Offer some out of the box things and see what happens. Who knows, you might discover a whole new product line out of it.
3 Reasons Why You Arent Making Money From Multiple Streams of Income - To learn more about this author, visit Michele Pariza Wacek's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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