Business Success - How to Create the Twilight Series Success in Your Business
Business Success - How to Create the Twilight Series Success in Your Business
Well, as a fiction writer, I had to check that out. So on the Saturday before I was leaving on vacation, I went to the bookstore and bought Twilight (which is the first one in the series) and another book. I figured reading the first one would be enough -- after all, it's been a few years since I was in high school.
I started reading Twilight Saturday night. By Sunday night I was back in the bookstore buying the second two in the series. I had the second one read before I left for vacation and forced myself to wait until I was in the airport to start the third. (Needless to say, I ended up having to work part of my vacation because I got so caught up with those books.)
I'm not even going to tell you what I went through to get my hands on the fourth one.
Now, before you think I've got the emotional maturity of a 16-year-old, let me assure you I am not the only adult woman out there who got caught up in these books. In fact, there's a massive online community out there called "Twilight Moms" -- which, as its name suggests, was created for adult women. Not to mention I've given the books to my adult friends who have also devoured them.
(In case you've been ignoring cultural news, the Twilight series is about a teenage girl who falls in love with a vampire.)
So, what is the secret of Twilight's success? Is it fantastic writing? Nope. The writing is perfectly good, but there are plenty of other writers who I think are better stylistically and don't have runaway best-sellers.
Is it the characters? No. The characters are good but so are a lot of characters in novels that aren't causing a worldwide phenomenon.
How about the plot? Nothing wrong with the plot but nothing that's standing out either.
So what IS it about Twilight? It's the story.
Now, just so you understand, this is the difference between plot and story. Plot is a series of events: character A goes here, goes there, gets bit by a vampire, etc. Story is what's going on at a deeper level -- it's the emotional connection the reader has with the novel.
(Note, in case you're thinking this also parallels features and benefits in copywriting, where features are the facts or plot and benefits is the emotions or story, you'd be right.)
So what Stephenie Meyer, the author of Twilight, has done is a bunch of things perfectly well and one thing extraordinary.
And that, my friends, is one of the points I'm trying to make.
Successful people don't have to do everything extraordinary. In fact, I suspect that would be impossible. No, they do most things perfectly well, equal to what a lot of people are doing, and one or two things out of this world.
So what one or two things can YOU focus on and do so extraordinary it transforms you into a massive success?
The second point is about connecting emotionally with your audience. You see, Stephenie Meyer picked the right thing to be extraordinary at -- the emotional connection with her readers. And if your audience, your target market, connects emotionally with what you're selling, then not only will you have an easier time selling to them, you'll also be in a position to create a tight bond with them.
(And for all you guys out there, yes I think it would be worth your while to take a look at the book. And don't be surprised if you find yourself buying the series and reading it over a weekend.)
Business Success How to Create the Twilight Series Success in Your Business - To learn more about this author, visit Michele Pariza Wacek's Website.
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I first learned about the Twilight series this summer. I read an article about how this series was even more popular than the Harry Potter books amongst teenage girls.
Well, as a fiction writer, I had to check that out. So on the Saturday before I was leaving on vacation, I went to the bookstore and bought Twilight (which is the first one in the series) and another book. I figured reading the first one would be enough -- after all, it's been a few years since I was in high school.
I started reading Twilight Saturday night. By Sunday night I was back in the bookstore buying the second two in the series. I had the second one read before I left for vacation and forced myself to wait until I was in the airport to start the third. (Needless to say, I ended up having to work part of my vacation because I got so caught up with those books.)
I'm not even going to tell you what I went through to get my hands on the fourth one.
Now, before you think I've got the emotional maturity of a 16-year-old, let me assure you I am not the only adult woman out there who got caught up in these books. In fact, there's a massive online community out there called "Twilight Moms" -- which, as its name suggests, was created for adult women. Not to mention I've given the books to my adult friends who have also devoured them.
(In case you've been ignoring cultural news, the Twilight series is about a teenage girl who falls in love with a vampire.)
So, what is the secret of Twilight's success? Is it fantastic writing? Nope. The writing is perfectly good, but there are plenty of other writers who I think are better stylistically and don't have runaway best-sellers.
Is it the characters? No. The characters are good but so are a lot of characters in novels that aren't causing a worldwide phenomenon.
How about the plot? Nothing wrong with the plot but nothing that's standing out either.
So what IS it about Twilight? It's the story.
Now, just so you understand, this is the difference between plot and story. Plot is a series of events: character A goes here, goes there, gets bit by a vampire, etc. Story is what's going on at a deeper level -- it's the emotional connection the reader has with the novel.
(Note, in case you're thinking this also parallels features and benefits in copywriting, where features are the facts or plot and benefits is the emotions or story, you'd be right.)
So what Stephenie Meyer, the author of Twilight, has done is a bunch of things perfectly well and one thing extraordinary.
And that, my friends, is one of the points I'm trying to make.
Successful people don't have to do everything extraordinary. In fact, I suspect that would be impossible. No, they do most things perfectly well, equal to what a lot of people are doing, and one or two things out of this world.
So what one or two things can YOU focus on and do so extraordinary it transforms you into a massive success?
The second point is about connecting emotionally with your audience. You see, Stephenie Meyer picked the right thing to be extraordinary at -- the emotional connection with her readers. And if your audience, your target market, connects emotionally with what you're selling, then not only will you have an easier time selling to them, you'll also be in a position to create a tight bond with them.
(And for all you guys out there, yes I think it would be worth your while to take a look at the book. And don't be surprised if you find yourself buying the series and reading it over a weekend.)
Business Success How to Create the Twilight Series Success in Your Business - To learn more about this author, visit Michele Pariza Wacek's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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