How Your Personality Can Grow Your Business
How Your Personality Can Grow Your Business
Why do I say it was dreadful? Because, even though it was pretty, it had absolutely no personality. The copy was boring (not to mention full of "we's" but that's for another day). The graphics were pretty but boring. There was no life, no energy, just flat. It was as though the Web site was trying so hard to appeal to everyone, it ended up appealing to no one.
You see, people want to do business with people. And they want to do business with people they know, like and trust. But how will they know if they like you if they don't know your personality? If you're so busy hiding behind some boring, flat, but oh-so-politically-correct Web site, how will they ever figure out if they like you enough to do business with you? And, even more importantly, will they stick around long enough to get to know you.
Dan Kennedy said the worst mistake you can make in your marketing is to be boring. Because if you're boring, why would anyone stick around to listen to you? Life is too short and people are too busy to hang around if they're bored. They'll find something better to do with their time.
But, I can already hear you ask, What if they don't like me? What if I turn off paying customers or clients? And that could happen. In fact, I would say it SHOULD happen. Why should? A few reasons.
First, if you're writing copy that's so vanilla to appeal to everyone, it will appeal to no one. In your quest to not turn anyone off, you also won't inspire any passion or excitement. As a result, you'll probably lose the sale anyway, because they'll probably chose someone who DOES excite them.
Second, according to Peter Montoya, a good brand attracts your target market as much as it repels. Therefore, if your company isn't turning people some people off, then you probably aren't reaching your ideal clients as strongly as you could be.
Third, let's say some of those people who would otherwise be turned off by the personality in your brand and copy decide to do business with you. Do you really think it's going to be a good fit? If they don't like your personality, are they really going to like your products or working with you? Probably not. So you're better off repelling them to begin with.
I know it's scary, especially if you've been conditioned to think business stuff should be flat and "corporate" sounding. But, the reality is, the more personality and interest you can work into your copy and your brand, the more you'll cultivate loyalty, passion and excitement from your customers.
Now that you know you need to work some personality in your brand. But how do you do that? Watch your in-box, I'll provide some tips for doing that in the next issue.
.
How Your Personality Can Grow Your Business - To learn more about this author, visit Michele Pariza Wacek's Website.
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The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out. Needless to say, it was dreadful. Oh, it was pretty enough with very nice graphics. And what little copy there was, was very artfully placed (although so tiny it was difficult to actually read).
Why do I say it was dreadful? Because, even though it was pretty, it had absolutely no personality. The copy was boring (not to mention full of "we's" but that's for another day). The graphics were pretty but boring. There was no life, no energy, just flat. It was as though the Web site was trying so hard to appeal to everyone, it ended up appealing to no one.
You see, people want to do business with people. And they want to do business with people they know, like and trust. But how will they know if they like you if they don't know your personality? If you're so busy hiding behind some boring, flat, but oh-so-politically-correct Web site, how will they ever figure out if they like you enough to do business with you? And, even more importantly, will they stick around long enough to get to know you.
Dan Kennedy said the worst mistake you can make in your marketing is to be boring. Because if you're boring, why would anyone stick around to listen to you? Life is too short and people are too busy to hang around if they're bored. They'll find something better to do with their time.
But, I can already hear you ask, What if they don't like me? What if I turn off paying customers or clients? And that could happen. In fact, I would say it SHOULD happen. Why should? A few reasons.
First, if you're writing copy that's so vanilla to appeal to everyone, it will appeal to no one. In your quest to not turn anyone off, you also won't inspire any passion or excitement. As a result, you'll probably lose the sale anyway, because they'll probably chose someone who DOES excite them.
Second, according to Peter Montoya, a good brand attracts your target market as much as it repels. Therefore, if your company isn't turning people some people off, then you probably aren't reaching your ideal clients as strongly as you could be.
Third, let's say some of those people who would otherwise be turned off by the personality in your brand and copy decide to do business with you. Do you really think it's going to be a good fit? If they don't like your personality, are they really going to like your products or working with you? Probably not. So you're better off repelling them to begin with.
I know it's scary, especially if you've been conditioned to think business stuff should be flat and "corporate" sounding. But, the reality is, the more personality and interest you can work into your copy and your brand, the more you'll cultivate loyalty, passion and excitement from your customers.
Now that you know you need to work some personality in your brand. But how do you do that? Watch your in-box, I'll provide some tips for doing that in the next issue.
.
How Your Personality Can Grow Your Business - To learn more about this author, visit Michele Pariza Wacek's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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