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Multiple Marketing Streams -- How Many Are You Using?

Written by: Michele Pariza Wacek

Article Overview: Everyone talks about multiple streams of income, but not too many people talk about multiple marketing streams. Here are a few ideas to help you start adding marketing streams to your business.

Multiple Marketing Streams -- How Many Are You Using?

Everyone talks about multiple streams of income, but not too many people talk about multiple marketing streams. I've come to believe that having multiple marketing streams is at least as important as having multiple streams of income.

But first, let me define what I'm talking about. Multiple marketing streams is a term I've just coined and it means using a variety of marketing tactics simultaneously to bring fresh leads into your business.

The problem is too many people rely on one or two marketing streams. Now, when those marketing streams are bringing in leads like mad, this seems like a good idea. The problem is what if one or both of those streams dry up?

And yes, this CAN and DOES happen. Frequently. And quickly. (Like overnight.) It happens if you're one to say "word of mouth is all I need." Or worse, most of your business comes from one or two referral sources. Something happens to those referral sources and you're done.

Maybe you're thinking you're safe because you're paying for advertising. Unfortunately you're not, it happens there too -- I've known more than one business that was left scrambling when something has happened to their Google pay-per-click accounts.

Having multiple marketing streams also stabilizes your business. You're far less likely to have "feast or famine" cycles in your business the more streams you have. Plus you're in a much better position to grow your business.

Okay so what are some of these marketing streams? Below is a list (although it's far from an exhaustive list). Use it to brainstorm more ideas for you business but by all means, do NOT use it to overwhelm yourself. There's no need to implement all of these at once. (And don't forget, you CAN hire people to help you implement these tactics -- it doesn't have to be all you.)

Online (driving traffic to your web site)

* Paid advertising (banner ads, PPC, etc)

* Submitting articles to portals

* Submitting press releases to portals

* Social networking (i.e. Facebook, Twitter, Linked In, FriendFeed)

* Blogs (note -- blogs can drive traffic to your site if you design it for that and update it regularly)

* Podcasts

* Videos

Affiliates/Joint Venture opportunities (i.e. finding ways to have other people promote you to their network/email list)

Speaking

* Speaking live at events

* Speaking on teleclasses (either your own or being interviewed on other people's teleclasses)

* Being interviewed on other shows (radio, internet radio, etc.)

Media

* Getting interviewed in publications

* Getting articles placed in publications

Offline paid advertising

In person networking

Word of mouth/referral sources (yes this is important but it shouldn't be your only source.)

Following up with leads. (What? This is about NEW marketing streams not following up with leads you already have. Well, I'm here to tell you those leads are going to disappear pretty quickly if you don't have a few tactics in your marketing toolbox to follow up with them. Also, the more you market to your current list, the more likely it will be your current list will referral you to other people.)

* Online -- with an ezine, teleclasses or some other way of providing content

* Offline -- mail postcards, printed newsletters, direct mail pieces or even pick up the phone.

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Article Tags: feast or famine, google, google pay per click, marketing tactics, multiple streams of income, nbsp, pay per click, referral sources, streams of income, traffic, word of mouth



Related Forum Posts
Revenue Streams for Websites - Too funny, I was just reading a book: Multiple Streams of Internet Income: How Ordinary People make extraordinary money on line, by Robert G. Allen. 2001 That's a misnomer, though - they're not ordinary people, they're people with established careers who can take their expertise and exploit it on the web. Ways to generate income? 1) Sell your own material on the site. Ebooks, etc. 2) Join various affiliate programs that match what your website is about. 3) Google adsense - All my money comes from this... it's started out slow but as readership of my sites grown, the income has grown. Nothing to write home about yet... 4) Google adwords - the advertisers whose ads show up on Google Adsense. Unless you're selling big ticket items on your site you don't want to use it, your keywords can cost from 20 cents upwards.
Re: Bad SEO techniques? - [quote="jacksonp":1y3g8bot]that is quite true.We all should avoid these kind of techniques.I am here sharing few more points which we should take in mind..As an experienced person of SEO I want to share here some facts which should be avoided by us.I hope that these will help some of the newcomers a lot.. Choosing a title that has no relation to the content on the page Using extremely lengthy titles that are unhelpful to users Using a single title tag across all of your site’s pages or a large group of pages Stuffing unneeded keywords in your title tags Writing description meta tag that has no relation to the content on the page Multiple domains Multiple identical sites Cross Linking[/quote:1y3g8bot] re: Cross Linking, how do you define that? I thought linking to other pages on your website (that are related) was a good thing...maybe that's not what you meant.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


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