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Michele Pariza Wacek Articles
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What Marketing Can’t Do For You - Click To Read Article Public relations is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Or for that matter, ANY publicity at all. When a PR campaign doesn't work, you can find yourself wanting to pull out all your hair in frustration. Business Lessons Learned From Brett Favre - Click To Read Article Success is success, whether you've built a multi-billion dollar company, written a dozen best-selling novels or are a famous quarterback. Many of the same mindset and principles are the same no matter how the success manifests itself. How to Succeed as a Writer - Click To Read Article Want to know the secret of succeeding as a writer? (Hint, it's not what you think.) Advertising and Community Relations -- Get the Best of Both Worlds - Click To Read Article Looking for low-cost but big bang marketing opportunities? Try combining advertising and community relations and see what happens. Check out this real world case study for ideas you can use for your own business. How to Use Community Relations to Grow Your Business - Click To Read Article But, it doesn't have to be that way. You can and should find ways to increase your ROI (return on investment) for all the community relations activities you take part in. Here are some tips to help you get started. Copywriting 101 How to Get Your Customers to Take Action - Click To Read Article Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, it’s easier than you think.) How to Write Headlines that Get Read - Click To Read Article Headlines are the most important part of a print ad. But before you start despairing over your headline-writing skills, take heart. There are several "headline types" that have proven to sell products and services over and over again. Below are four of the most powerful and the easiest to implement. How Your Personality Can Grow Your Business - Click To Read Article Afraid to let your personality shine? People want to do business with people they know, like and trust. If you're so busy hiding behind some boring, flat, but oh-so-politically-correct Web site, how will they ever figure out if they like you enough to do business with you? And, even more importantly, will they stick around long enough to get to know you. How Not to Write a Press Release - Click To Read Article If you're not getting the publicity you want, you may be making this mistake. Are You Making These Press Release Mistakes? - Click To Read Article Before you send that press release off into the world, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake Social Networking -- What Is It And Why Your Business Needs It - Click To Read Article You may have heard these terms bandied about and wondered what exactly they are and (more importantly) what they mean for your business. Business success strategies -- Get Beyond The Lies to Recovery - Click To Read Article As a recovering workaholic/perfectionist, not to mention having delusions-of-superhero syndrome, I'm first to tell you the road to recovery isn't easy. But it is worth it. Here are 3 tips to get you started. VAs – Your Secret Weapon - Click To Read Article Want to know how you can grow your business without growing your expenses? Here's a hint – it's easier then you think. 3 Ways to Overcome Marketing Overwhelm - Click To Read Article If you're like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. You already have a million things going on, how can you possibly fit marketing in? Business success strategies – 5 Things I Did Right in 2005 - Click To Read Article All in all, I'm pretty happy with how 2005 turned out. My business is taking off. I've built a solid foundation to support even more growth (which I forecast for 2006) and I've even managed to take some time off. I'd like other entrepreneurs and business owners to feel as good about their business as I do about mine, so I thought I'd take a moment to share 5 things I attribute to my successful 2005. Getting Traffic To Your Site How Do You Determine Whats the Right Strategy For You - Click To Read Article So you're looking for more traffic or visitors to your site. How do you determine the right strategy for you? Here are some questions to ask yourself so you can put together what's right for your specific business. Multiple Streams of Income – 5 Reasons Why You Absolutely Need it - Click To Read Article In a nutshell, multiple streams of income means your business has more then one way to make money. For instance, you sell products and you sell services. Those are multiple streams of incomes. Why do you need them? Below are five reasons. 5 Mistakes I made in 2005 - Click To Read Article Even though I’m pretty happy with how 2005 turned out, there are still some things I wish I had done differently. Here are 5 things I aim to change for 2006. Advertising on a budget -- Part 3: Frequency, frequency, frequency - Click To Read Article Yes there is a way to spend $100 a month and get a ton of exposure in front of your target market. Here’s how one business did it. What Marketing Can Do For You - Click To Read Article Over the years, I've had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! You’re a big success. Oh, if it only were that easy. (Although if it were, I probably wouldn’t have a job.) So realistically, what marketing can do for you? Read on. 3 Reasons Why You Better Know Your Customers…Or Else - Click To Read Article Do you have any idea how much money you’re losing (yes losing) by not knowing who your customers are? Find out why you need to have a SPECIFIC customer in mind…or you could end up losing your business. Advertising on a budget -- Using print to drive traffic online (Part 1) - Click To Read Article Like many start-up businesses, PrescottWeddings.com didn't have much money for marketing. On top of that, we had two major challenges (three counting the limited budget): Armed with those challenges, we went to work. Now, just over two years later, PWC enjoys well over 40,000 hits a month and has increased its advertising base by over 600%. On top of that, PWC is well on its way to establishing a reliable brand in not just Prescott but throughout Yavapai County. 10 Income Streams You Can Add to Your Business (And Increase Your Bottom Line) - Click To Read Article In a nutshell, multiple streams of income means your business has more than one way to make money. For instance, you sell products and you sell services. Those are different streams of incomes. But that's just the beginning. Below are 10 ideas of different income sources you can use to increase your business's bottom line. 5 Tips to Get More Results from Your Marketing Materials - Click To Read Article Wondering why it's so difficult to get your buyers to actually buy from you? It's probably the words you're using. Here are 5 tips that can help you improve the conversions of your web sites, brochures and other marketing materials. Need a Great Idea? Feed Your Brain - Click To Read Article Want to increase your chances of getting a new idea? Feed your brain! Here are three ways to get started. Setting goals -- Your ticket to success - Click To Read Article Figuring out your goals is probably one of the most important and one of the most overlooked steps for creative professionals starting their business. Ideally you should put together a business plan. Second best is getting your goals down on paper. Below are some things to include. Are You Working Yourself Out of Your Business? - Click To Read Article As entrepreneurs and small business owners, I think one of our biggest challenges is balance. How much time to spend on our business? With our families? Ourselves? And how do we fit it all into the only 24 hours we have? Do you suffer from workaholic/perfectionism/superhero syndrome? Take this short quiz to find out. Business success strategies -- Lies That Trap Us - Click To Read Article As a recovering workaholic/perfectionist, not to mention having delusions of superhero syndrome, I'm quite familiar with the lies we tell ourselves. You too know these lies. They're the ones that keep us stuck and away from our dreams. So what are they? Below are three of my favorites. What Dead Fish Have To Do With Your Business - Click To Read Article While on a recent trip, I got a call from my pet sitter. All my fish died. Actually nearly everything in my salt water aquarium died. So what, I can hear you asking, does any of this have to do with your business? Well, let me explain. 5 Mistakes Biz Owners Make With Their Marketing - Click To Read Article Wondering why your marketing isn't working all that well? Never fear, help is here. Today, I'll talk about the top 5 marketing mistakes business owners make. How Snorkeling Can Help Your Business - Click To Read Article Recently I visited Hawaii for the first time. There were a lot of "firsts" on that trip, including snorkeling. Luckily, the friends I was with had snorkeled before and were able to give me some advice. The most important advice was "relax." So, what does this have to do with your business? Sometimes you need to relax in your business as well. 5 Ways to Add Your Personality to Your Writing - Click To Read Article One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger then you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) What Marathons Can Teach You About Your Business Part 2 - Click To Read Article I finished walking my first marathon in San Diego a couple of weeks ago. It was the hardest thing I've ever done. But, it was also an amazing accomplishment. What Marathons Can Teach You About Your Business Part 1 - Click To Read Article I finished walking my first marathon in San Diego a week ago. It was the hardest thing I've ever done. But, it was also an amazing accomplishment. Small Business Success -- 3 Ways Gratitude Can Grow Your Business - Click To Read Article What's so amazing about gratitude? It's so powerful it can start turning things around for you. Now, granted, being grateful all by itself will probably not turn a sinking business into a profitable one. But, it CAN be the catalyst to a transformation. What Football Has To Do With Your Business - Click To Read Article I've had the opportunity to watch Favre over the years, and I realized how his career provides some valuable business-building lessons. How? Because success is success, whether you've built a multi-billion dollar company, written a dozen best-selling novels or are a famous quarterback. Many of the same mindset and principles are the same no matter how the success manifests itself. Small Business Marketing -- Business Lessons Learned in Cabo - Click To Read Article The thing about Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for tips), it's a great place to study what to do if you want to put more money in your pocket. Here are 5 things they did and what you can do in your own marketing to increase your sales. Like this article? Share it with your friends
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