Michele Pariza Wacek Articles

Is Your Timing Keeping You From Being Successful In Your Business? Part 3 - Click To Read Article
There's a reason why product launches work and there's a reason why you reach more people (and make more money) if you control yourself, don't race through it and do it right. Here's why.

Is Your Timing Keeping You From Being Successful In Your Business? Part 2 - Click To Read Article
After being in business for as long as I have, there's one thing that never fails to amaze me -- the capacity entrepreneurs have to sabotage their own success. (Not to mention how creative those ways can be.) While there's about a million ways this manifests itself, one of those ways I see popping up over and over again is delaying the creation of products or programs.

Is Your Timing Keeping You From Being Successful In Your Business? Part 1 - Click To Read Article
After being in business for as long as I have, there's one thing that never fails to amaze me -- the capacity entrepreneurs have to sabotage their own success. (Not to mention how creative those ways can be.) While there's about a million ways this manifests itself, here's one way I see popping up over and over again.

Headlines -- 3 Tips to Writing Headlines That Make the Sale - Click To Read Article
Want to know the secret for creating promotional materials that make sales? It starts with the headline. So how can you craft a headline that persuades your prospects to keep reading? Here are 3 tips to get you started.

Why Upsells and Downsells Could be the Ticket to Your Business' Online Success - Click To Read Article
Did you know you can duplicate upsells and downsells online and use them to increase your business substantially? Here's how you do this and 2 reasons why you're missing the boat if you aren't.

What Marketing Can’t Do For You - Click To Read Article
While there’s no question a solid marketing program can increase your business, it can’t fix everything. Below are 5 things marketing can’t do for you.

What Marketing Can Do For You - Click To Read Article
Over the years, I\'ve had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! You’re a big success. Oh, if it only were that easy. (Although if it were, I probably wouldn’t have a job.) So realistically, what marketing can do for you? Read on.

What Marathons Can Teach You About Your Business Part 2 - Click To Read Article
I finished walking my first marathon in San Diego a couple of weeks ago. It was the hardest thing I've ever done. But, it was also an amazing accomplishment.

What Marathons Can Teach You About Your Business Part 1 - Click To Read Article
I finished walking my first marathon in San Diego a week ago. It was the hardest thing I've ever done. But, it was also an amazing accomplishment.

What Dead Fish Have To Do With Your Business - Click To Read Article
While on a recent trip, I got a call from my pet sitter. All my fish died. Actually nearly everything in my salt water aquarium died. So what, I can hear you asking, does any of this have to do with your business? Well, let me explain.

What Football Has To Do With Your Business - Click To Read Article
I've had the opportunity to watch Favre over the years, and I realized how his career provides some valuable business-building lessons. How? Because success is success, whether you've built a multi-billion dollar company, written a dozen best-selling novels or are a famous quarterback. Many of the same mindset and principles are the same no matter how the success manifests itself.

What If There Was a Recession And No One Came? 3 Tips to Increase Your Biz Right Now - Click To Read Article
It's easy to get caught up in a cycle of negativity right now but if you want to succeed you absolutely MUST rise above it. People are still going to buy no matter what the economy is doing. It's YOUR job to position your products and services as the ones they buy.

VAs – Your Secret Weapon - Click To Read Article
Want to know how you can grow your business without growing your expenses? Here\'s a hint – it\'s easier then you think.

Tweets and Peeps -- The Social Networking Vocabulary - Click To Read Article
There are thousands of social networking sites out there, but (as expected) a pecking order is starting to emerge. That doesn't mean things won't change in a few months, but for now, many business folks are focusing on the big 3 -- Facebook, Twitter and Linked In.

Twitter - How to Write Tweets That Get Peeps to Take Action - Click To Read Article
Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you're doing social networking to make money, and you aren't making money, then it most certainly is a waste of time. If you¹re on Twitter then here are 3 more tips to make those tweets as compelling and persuasive as possible.

To Ask or Not To Ask, That is the Question - Click To Read Article
Asking questions and negotiating is part of business and life. So why do some questions put my teeth on edge and others don't? Where's the line?

Social Networking Landing Pages -- How to Turn Your Social Networking Friends Into Customers - Click To Read Article
Clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales? And the answer is, yes it can. But you need to be strategic about it -- just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.

Social Networking -- What Is It And Why Your Business Needs It - Click To Read Article
You may have heard these terms bandied about and wondered what exactly they are and (more importantly) what they mean for your business.

Should You Talk About the Economy In Your Marketing? - Click To Read Article
Is it a good idea to talk about the economy and get into the fear and negativity, or not? The answer isn't quite so straightforward.

Small Business Success -- 3 Ways Gratitude Can Grow Your Business - Click To Read Article
What's so amazing about gratitude? It's so powerful it can start turning things around for you. Now, granted, being grateful all by itself will probably not turn a sinking business into a profitable one. But, it CAN be the catalyst to a transformation.

Small Business Marketing -- Business Lessons Learned in Cabo - Click To Read Article
The thing about Cabo, Mexico, is you're surrounded by a lot of entrepreneurs. From the people peddling their wares on the sidewalk to the wait staff and crew members serving you (and working for tips), it's a great place to study what to do if you want to put more money in your pocket. Here are 5 things they did and what you can do in your own marketing to increase your sales.

Social Networking -- How Your Social Networking Habits Determines Your Business Success or Failure - Click To Read Article
It occurred to me as I look around and see what people are and aren't doing with their social networking that this is actually a microcosm of your entire business. So how do you approach your social networking and what does it say about the rest of your business?

Setting goals -- Your ticket to success - Click To Read Article
Figuring out your goals is probably one of the most important and one of the most overlooked steps for creative professionals starting their business. Ideally you should put together a business plan. Second best is getting your goals down on paper. Below are some things to include.

Recession Rescue -- Lessons Learned from Dan Kennedy - Click To Read Article
Don't panic. Yes we're in a recession. Yes the government is doing crazy things. Yes we have pirates and pig flu and everything else. But you shouldn't be panicking because it's very possible for us to not just survive but thrive.

Publicity -- What Do You Do When PR Goes Horribly Wrong? - Click To Read Article
Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? What if this happens in a public setting? Well, here are 2 things you can do to turn the situation around and come out even more on top than before.

Multiple Streams of Income – 5 Reasons Why You Absolutely Need it - Click To Read Article
In a nutshell, multiple streams of income means your business has more then one way to make money. For instance, you sell products and you sell services. Those are multiple streams of incomes. Why do you need them? Below are five reasons.

Need a Great Idea? Feed Your Brain - Click To Read Article
Want to increase your chances of getting a new idea? Feed your brain! Here are three ways to get started.

Musings from the Marathon (and How it Can Help Your Business) - Click To Read Article
Now that I¹ve completed 3 marathons, I¹ve come to the conclusion that I think every business owner and entrepreneur should complete a marathon at least once in their life. No, not because I want partners to share in the torture and agony, but for the same reasons why I do. Let me explain.

Multiple Marketing Streams -- How Many Are You Using? - Click To Read Article
Everyone talks about multiple streams of income, but not too many people talk about multiple marketing streams. Here are a few ideas to help you start adding marketing streams to your business.

Marketing - 7 Ways To Increase Your Leads, Customers and Sales - Click To Read Article
One common mistake I see small business owners and entrepreneurs make time after time is this -- relying on one source for leads. So how do you avoid that situation? By not relying on one lead source but instead diversifying and having leads come in from multiple sources.

iTunes and Your Business -- What You Can Learn From iTunes to Succeed in Your Business - Click To Read Article
I read an article about how the music industry is having a heck of a time making money now -- for a variety of reasons, but one of the main ones is because they can no longer make money the way they used to.

Is PR Right for You? 6 Questions to Ask - Click To Read Article
Public relations is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Or for that matter, ANY publicity at all. When a PR campaign doesn\'t work, you can find yourself wanting to pull out all your hair in frustration.

How to Succeed as a Writer - Click To Read Article
Want to know the secret of succeeding as a writer? (Hint, it\'s not what you think.)

How to Use Community Relations to Grow Your Business - Click To Read Article
But, it doesn\'t have to be that way. You can and should find ways to increase your ROI (return on investment) for all the community relations activities you take part in. Here are some tips to help you get started.

How to Write Headlines that Get Read - Click To Read Article
Headlines are the most important part of a print ad. But before you start despairing over your headline-writing skills, take heart. There are several \"headline types\" that have proven to sell products and services over and over again. Below are four of the most powerful and the easiest to implement.

How Your Personality Can Grow Your Business - Click To Read Article
Afraid to let your personality shine? People want to do business with people they know, like and trust. If you're so busy hiding behind some boring, flat, but oh-so-politically-correct Web site, how will they ever figure out if they like you enough to do business with you? And, even more importantly, will they stick around long enough to get to know you.

How Writing Radio Can Help You Become a Better Writer - Click To Read Article
Keep reading to discover three ways writing radio can help strengthen your writing style. (Oh, and these tips will also help you write better radio copy too.)

How to Screw Yourself Up on Social Networking in No Time Flat - Click To Read Article
I'm sure there are more of these stories, but you get my point. Social networking can give you credibility, visibility, leads and can help grow your business. It can also lose you jobs and customers.

How to Ruin Your Business Reputation - Click To Read Article
No matter how desperate for customers you are, you must get that under control. People will sense desperation and either run from you or try and take advantage of you. Neither is all that good for you. So what can you do? Here are 3 tips to help you stay strong no matter what's going on in your business.

How to Build Your Social Networking Empire: 3 Tips to Get More Friends - Click To Read Article
One of the first questions people ask me about social networking is how to find more friends. After all, a big part of social networking (when you're doing it for business that is) is to find more prospects. And if you don't get some friends and followers, you're not going to accomplish that. So how do you find friends and followers? Below are 3 general tips that will work on all social networking platforms.

How Not to Write a Press Release - Click To Read Article
If you\'re not getting the publicity you want, you may be making this mistake.

How Snorkeling Can Help Your Business - Click To Read Article
Recently I visited Hawaii for the first time. There were a lot of "firsts" on that trip, including snorkeling. Luckily, the friends I was with had snorkeled before and were able to give me some advice. The most important advice was "relax." So, what does this have to do with your business? Sometimes you need to relax in your business as well.

How Strong is Your Customer Loyalty? What AT&T and Apple Can Teach You - Click To Read Article
I've recently run into an interesting dilemma -- will my loyalty to Apple win out against my disgust with AT&T? But more importantly, what can you learn from my story to increase your customer loyalty and decrease your customer problems.

Getting Traffic To Your Site How Do You Determine Whats the Right Strategy For You - Click To Read Article
So you're looking for more traffic or visitors to your site. How do you determine the right strategy for you? Here are some questions to ask yourself so you can put together what's right for your specific business.

Does Your Marketing Feel As Effective As a Dead Horse? - Click To Read Article
It doesn't matter how good your product is or how much you believe your target market NEEDS what you're selling. If it's not a good fit, it isn't going to matter because they won't buy. Why your marketing campaign needs to be aligned with your targeted market audience.

Copywriting 101 How to Get Your Customers to Take Action - Click To Read Article
Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, it’s easier than you think.)

Business success strategies – 5 Things I Did Right in 2005 - Click To Read Article
All in all, I\'m pretty happy with how 2005 turned out. My business is taking off. I\'ve built a solid foundation to support even more growth (which I forecast for 2006) and I\'ve even managed to take some time off. I\'d like other entrepreneurs and business owners to feel as good about their business as I do about mine, so I thought I\'d take a moment to share 5 things I attribute to my successful 2005.

Business success strategies -- Lies That Trap Us - Click To Read Article
As a recovering workaholic/perfectionist, not to mention having delusions of superhero syndrome, I\'m quite familiar with the lies we tell ourselves. You too know these lies. They\'re the ones that keep us stuck and away from our dreams. So what are they? Below are three of my favorites.

Business success strategies -- Get Beyond The Lies to Recovery - Click To Read Article
As a recovering workaholic/perfectionist, not to mention having delusions-of-superhero syndrome, I'm first to tell you the road to recovery isn't easy. But it is worth it. Here are 3 tips to get you started.

Business Lessons Learned From Brett Favre - Click To Read Article
Success is success, whether you've built a multi-billion dollar company, written a dozen best-selling novels or are a famous quarterback. Many of the same mindset and principles are the same no matter how the success manifests itself.

Business Success Strategies -- Are You On a High or a Low? - Click To Read Article
At Alex Mandossian's Teleseminar Secrets Reunion, we did a "timeline" exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points. Even more importantly, I learned 2 important takeaways I wanted to share with you.

Business Success - How to Create the Twilight Series Success in Your Business - Click To Read Article
So what can you learn from the runaway success of the Twilight series that can also make your business successful? Read on and discover 2 things you can integrate into your business.

Business Success -- Lessons Learned from Ivanka Trump - Click To Read Article
Let me begin by saying I was very impressed with Ivanka Trump, Donald Trump's daughter. She spoke at the Dan Kennedy/Bill Glazer Superconference and it was fascinating hearing her take on business. Here are a few nuggets I came away with.

Business Success -- When it's okay to quit - Click To Read Article
When is it okay to quit and when should you muscle through it? How do you know if this is the time you should throw in the towel or is this just more of your demons popping up to torture you? Here's a little system you can follow to help you know the difference.

Cinnamon Rolls, Breast Cancer and Your Business -- How Doing Good Can Grow Your Business - Click To Read Article
More than ever before, consumers are socially minded. In many cases they want to know the businesses they patronize are also socially minded. Connecting your business to a good cause is more than just making you "feel good" it can also make good business sense. So what are some ways to start? (Other than writing a check.) Well, here are a few ideas you can use:

Business - How Vampires Can Help Your Business - Click To Read Article
Vampires are everywhere. I don't think it was a coincidence I finish watching True Blood and discover one of my friends and clients was scammed. Con artists and scammers are just another sort of human vampire. Here are some signs of common vampires that can be sucking the life right out of your business.

Are You Making These Press Release Mistakes? - Click To Read Article
Before you send that press release off into the world, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don\'t blow it over an easily corrected mistake

Are You Working Yourself Out of Your Business? - Click To Read Article
As entrepreneurs and small business owners, I think one of our biggest challenges is balance. How much time to spend on our business? With our families? Ourselves? And how do we fit it all into the only 24 hours we have? Do you suffer from workaholic/perfectionism/superhero syndrome? Take this short quiz to find out.

Are You Choosing to Succeed or Fail? - Click To Read Article
What choices are you making right now? Are they choices that are going to propel your life and business forward? Or are they going to keep you stuck in the same place (or worse, moving backwards.)

Are You Throwing in the Towel Too Soon? More Musings from the Marathon - Click To Read Article
Why would knowing how to finish a marathon have to do with your business? Because you might be having the same problems in your business -- demons coming out to play when you get close to the finish line and you throwing in the towel too soon and not seeing the success you deserve. Here¹s some ways you can get beyond that.

Advertising on a budget -- Part 3: Frequency, frequency, frequency - Click To Read Article
Yes there is a way to spend $100 a month and get a ton of exposure in front of your target market. Here’s how one business did it.

Advertising on a budget -- Using print to drive traffic online (Part 1) - Click To Read Article
Like many start-up businesses, PrescottWeddings.com didn\'t have much money for marketing. On top of that, we had two major challenges (three counting the limited budget): Armed with those challenges, we went to work. Now, just over two years later, PWC enjoys well over 40,000 hits a month and has increased its advertising base by over 600%. On top of that, PWC is well on its way to establishing a reliable brand in not just Prescott but throughout Yavapai County.

Advertising and Community Relations -- Get the Best of Both Worlds - Click To Read Article
Looking for low-cost but big bang marketing opportunities? Try combining advertising and community relations and see what happens. Check out this real world case study for ideas you can use for your own business.

5 Ways to Add Your Personality to Your Writing - Click To Read Article
One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger then you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.)

5 Ways to Get a Steady Stream Of Customers in The Door - Click To Read Article
Consider this -- it takes most prospects 7-10 touches (or more) before they decide to do business with you. Most business owners stop following up after 3 times. So, in essence, what you're doing is educating your prospect so when they're ready to buy they'll end up buying from your competition.

5 Mistakes I made in 2005 - Click To Read Article
Even though I’m pretty happy with how 2005 turned out, there are still some things I wish I had done differently. Here are 5 things I aim to change for 2006.

3 Reasons Why You Better Know Your Customers…Or Else - Click To Read Article
Do you have any idea how much money you’re losing (yes losing) by not knowing who your customers are? Find out why you need to have a SPECIFIC customer in mind…or you could end up losing your business.

10 Income Streams You Can Add to Your Business (And Increase Your Bottom Line) - Click To Read Article
In a nutshell, multiple streams of income means your business has more than one way to make money. For instance, you sell products and you sell services. Those are different streams of incomes. But that\'s just the beginning. Below are 10 ideas of different income sources you can use to increase your business\'s bottom line.

5 Tips to Get More Results from Your Marketing Materials - Click To Read Article
Wondering why it\'s so difficult to get your buyers to actually buy from you? It\'s probably the words you\'re using. Here are 5 tips that can help you improve the conversions of your web sites, brochures and other marketing materials.

5 Mistakes Biz Owners Make With Their Marketing - Click To Read Article
Wondering why your marketing isn't working all that well? Never fear, help is here. Today, I'll talk about the top 5 marketing mistakes business owners make.

3 Ways to Overcome Marketing Overwhelm - Click To Read Article
If you're like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. You already have a million things going on, how can you possibly fit marketing in?

3 Quick and Easy Ways to Add Multiple Streams of Income to Your Business - Click To Read Article
It's never a good thing when you rely on one stream of income. That stream dries up and you're, ahem, up that creek without a paddle. That's why having multiple streams of income is so valuable. One stream dries up, you've got a few other ones to depend on. But talking about multiple income streams and actually implementing them in your business are two entirely different things. That's why today I'm going to share 3 quick and easy ways you can start adding more streams right now.

3 Reasons Why You Aren't Making Money From Multiple Streams of Income - Click To Read Article
If your multiple streams of income look more like trickles or maybe a ditch filled with water, you're in the right place. Below are 3 reasons why you aren't making any money from multiple streams of income and what you can do to fix it.


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