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Effective Social Media Videos

Guest post by: Mark Macias

Article Overview: When you break down the Internet in simple terms, everyone is trying to sell you something. They might break into different sales pitches – food, clothes, art, love, sex, entertainment, even ideas – but when you take a closer look at each web page, you will discern that everything really boils down to your wallet and mind. Everyone wants a piece of it.

Effective Social Media Videos

When you break down the Internet in simple terms, everyone is trying to sell you something. They might break into different sales pitches – food, clothes, art, love, sex, entertainment, even ideas – but when you take a closer look at each web page, you will discern that everything really boils down to your wallet and mind. Everyone wants a piece of it.

And you don’t have to be a business owner to understand this concept. I have friends who promote their blogs on Facebook and Twitter. It’s a smart start, but this strategy needs to go a deeper if you want to grow your customer or fan base over the Internet.

Let me break down this idea with a restaurant example.

I’ll bet you a free Google Ad (under a rarely used keyword) that you will not go to a restaurant without checking out the pictures and menu. And if you’re narrowing down your choices between several restaurants, you might not even make it to the menu pages, but you will always make it to the pictures page. That’s because as customers, you want to see what the vibe and aesthetics will bring to your experience.

This Sociology 101 observation tells us that overall, most customers are moved by the experience over the content. Aesthetics matter with everything, which is why retailers, restaurants, bars, lounges and entertainment venues need to introduce their customers’ web experience with video. If pictures tell a thousand words, how much more valuable is video with enhanced sound and compelling moving parts?

Nielson Research shows us that customers are twice as likely to buy a product when video is present on a website. Consumers also spend 45 percent more time on a website where video is present. Even emails have a greater return when video is implemented into the strategy. A 2010 survey by Implix showed that emails with video were twice as likely to get a “click-through” from readers.

For those left-brain entrepreneurs who need data to make any decision, that research is proof that video will help grow your business. You can even make a stronger argument that video is just as valuable as a well designed website. And if you own any type of business that is centered around entertainment – amusement parks, comedy clubs, bars, nightclubs, restaurants, museums – the ROI from videos is even more amplified.

So the next time you’re kicking around marketing ideas inside the four white walls, think of video. Let your mind wander back to the 1950s when TV first entered our world. It’s no different today, even though the original black-and-white experience is now enhanced with high-definition. Video is still the best way to showcase your story line (also known as your product pitch), only now it is more affordable to produce.

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Article Tags: closer look, clothes, love, online videos, social media videos, spotrunnersales pitches, video marketing, wallet, web page



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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