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Proof Anthony Weiner is Lying
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| Guest post by: Mark Macias |
Article Overview: No one knows yet whether Congressman Anthony Weiner is lying about tweeting a picture of his bulging boxers to a pretty female college student. In fact, even Weiner admitted he “can’t say with certitude” whether the picture is of him.
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Free Download - Keeping Your Customers By Mark Macias |
Proof Anthony Weiner is Lying
Did he or didn’t he?
No one knows yet whether Congressman Anthony Weiner is lying
about tweeting a picture of his bulging boxers to a pretty female college
student. In fact, even Weiner admitted he “can’t say with certitude” whether
the picture is of him.
As a crisis communications consultant, here’s one thing I
can say with certitude. Weiner’s handling of this scandal has been a botched
case from day one and if he was acting on the advice of PR consultants, they
should be fired.
Guys may be oblivious to the obvious, but when it comes to
boxers, we know what we wear. This evasive kind of answer only gets reporters
salivating because they know when words are minced, raw meat is likely close
by.
Originally, Weiner tried to dismiss this scandal, telling reporters
it was nothing more than a prank and he was going to focus on his work. Nice
try, but it doesn’t work like that with reporters. Hiding the story only makes
reporters hungrier and if there is a political scandal brewing with an “up and
coming” politician – complete with photo- reporters will pursue it to break
news.
Apparently, Weiner got the message a few days later because
he decided to go on a 9-hour speaking tour with the media. It’s a good start,
but he was willfully unprepared. He couldn’t even answer the most basic
question: is that you in the picture?
Lesson number one:
If you’re in the middle of a scandal and you fear it will make news, you better
prepare yourself for the tough questions. In Weiner’s case, he didn’t even
prepare for the easy questions. Don’t mince words when framing your argument
because it will only make you look guilty. If you’re innocent, be clear and
concise with your denial. Speak with words people will understand. If you’re
guilty and you have a lot at stake to lose, then consider hiring a professional
crisis consultant to manage your message. It’s always easier to manage the
message before the narrative has been written.
Lesson number two:
Don’t go after reporters. It is their job to ask the tough questions and if you
don’t like it, tough luck. Reporters and producers have strong personalities so
don’t try to challenge them as Weiner did when he called a CNN producer a
“jackass” for asking a tough question during a press conference. The purpose of
a media interview is to court viewers and readers into your corner, not to
alienate them. If you come across as haughty or angry, you have already lost
the battle over image.
Lesson number three:
Don’t crack jokes to downplay the story, like Weiner did. He did several interviews
and seemed to come up with every kind of sexual innuendo that suggested where
his mind was. In one interview, Weiner said this Twitter scandal wasn’t a
national security threat: “I'm not sure it rises -- no pun intended -- to that
level." For those who suspected Weiner had a dirty mind, he just
reinforced it with his words.
Lesson number four:
Don’t delay a response. Weiner made the mistake of believing if he ignored the
problem it would go away. If the story is salacious, the media will pursue it
at all costs. If you go into hiding, reporters will find you and ask questions
when you are least prepared to answer them. In Weiner’s case, a reporter for a
local TV station arrived unannounced at his office on Capitol Hill, trying to
get answers. But rather than answering questions, his staff called the Capitol
Hill police. This is why you need to always get in front of the story. If a
crisis situation is beginning to brew, consider releasing it before the story
breaks. Or in Weiner’s case, answer the calls on the first day, not several
days later.
Lesson number five:
Don’t lie. Originally, Weiner said his account was hacked but he didn’t want to
go to police. That’s possible, but here’s another take. If he lied to police
about his account being hacked, this would have turned into a criminal act for
filing a false report. In 2010, I was the Communications Director for a
Congressional challenger when my personal email account was hacked. It quickly
became a criminal investigation that involved the NYPD crimes division with
detectives quizzing me on lots of personal information. I had nothing to hide,
so I answered the questions without fear of reprisal. What did Weiner do? He
hired an attorney and clammed up, which reinforces the image that he doesn’t
want to answer the tough questions.
I can’t predict the future, but I am willing to make a wager
on this scandal. I’m going on the record now, predicting that more pictures
will soon surface with Weiner in uncompromising photos. Why? Weiner admitted he
couldn’t say “with certitude” whether that was him in the picture. I think he
is leaving himself some wiggle room just in case more pictures of himself
–complete with his Weiner smile- surface on the Internet.
Article Tags: anthony weiner, bulging boxers, certitude, congressman anthony weiner, mark macias, proof, twitter scandal
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About the Author: Mark Macias RSS for Mark's articles - Visit Mark's website Mark Macias' journalism career has taken him places few publicists will ever see. As an Executive Producer and Investigative Producer, he has worked inside the legal departments of NBC, CBS, American Journal, and Inside Edition as news management decided which stories should be killed, aired, or altered. He now runs a Public Relations agency in New York, http://www.3MMediaGroup.com. Mark is also the author of Beat the Press: Your Guide to Managing the Media, which reveals overt and covert tactics to deal with any communications situation. You can read free chapter excerpts at: http://www.BeatthePressBook.com. Click here to visit Mark's website Unconventional vs Conventional Pitches Effective Social Media Videos Gotcha TV Losing Your Twitter Followers Keeping Your Customers |
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