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Proof Anthony Weiner is Lying

Guest post by: Mark Macias

Article Overview: No one knows yet whether Congressman Anthony Weiner is lying about tweeting a picture of his bulging boxers to a pretty female college student. In fact, even Weiner admitted he “can’t say with certitude” whether the picture is of him.

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Proof Anthony Weiner is Lying



Did he or didn’t he?

No one knows yet whether Congressman Anthony Weiner is lying about tweeting a picture of his bulging boxers to a pretty female college student. In fact, even Weiner admitted he “can’t say with certitude” whether the picture is of him.

As a crisis communications consultant, here’s one thing I can say with certitude. Weiner’s handling of this scandal has been a botched case from day one and if he was acting on the advice of PR consultants, they should be fired.

Guys may be oblivious to the obvious, but when it comes to boxers, we know what we wear. This evasive kind of answer only gets reporters salivating because they know when words are minced, raw meat is likely close by.

Originally, Weiner tried to dismiss this scandal, telling reporters it was nothing more than a prank and he was going to focus on his work. Nice try, but it doesn’t work like that with reporters. Hiding the story only makes reporters hungrier and if there is a political scandal brewing with an “up and coming” politician – complete with photo- reporters will pursue it to break news.

Apparently, Weiner got the message a few days later because he decided to go on a 9-hour speaking tour with the media. It’s a good start, but he was willfully unprepared. He couldn’t even answer the most basic question: is that you in the picture?

Lesson number one: If you’re in the middle of a scandal and you fear it will make news, you better prepare yourself for the tough questions. In Weiner’s case, he didn’t even prepare for the easy questions. Don’t mince words when framing your argument because it will only make you look guilty. If you’re innocent, be clear and concise with your denial. Speak with words people will understand. If you’re guilty and you have a lot at stake to lose, then consider hiring a professional crisis consultant to manage your message. It’s always easier to manage the message before the narrative has been written.

Lesson number two: Don’t go after reporters. It is their job to ask the tough questions and if you don’t like it, tough luck. Reporters and producers have strong personalities so don’t try to challenge them as Weiner did when he called a CNN producer a “jackass” for asking a tough question during a press conference. The purpose of a media interview is to court viewers and readers into your corner, not to alienate them. If you come across as haughty or angry, you have already lost the battle over image.

Lesson number three: Don’t crack jokes to downplay the story, like Weiner did. He did several interviews and seemed to come up with every kind of sexual innuendo that suggested where his mind was. In one interview, Weiner said this Twitter scandal wasn’t a national security threat: “I'm not sure it rises -- no pun intended -- to that level." For those who suspected Weiner had a dirty mind, he just reinforced it with his words.

Lesson number four: Don’t delay a response. Weiner made the mistake of believing if he ignored the problem it would go away. If the story is salacious, the media will pursue it at all costs. If you go into hiding, reporters will find you and ask questions when you are least prepared to answer them. In Weiner’s case, a reporter for a local TV station arrived unannounced at his office on Capitol Hill, trying to get answers. But rather than answering questions, his staff called the Capitol Hill police. This is why you need to always get in front of the story. If a crisis situation is beginning to brew, consider releasing it before the story breaks. Or in Weiner’s case, answer the calls on the first day, not several days later.

Lesson number five: Don’t lie. Originally, Weiner said his account was hacked but he didn’t want to go to police. That’s possible, but here’s another take. If he lied to police about his account being hacked, this would have turned into a criminal act for filing a false report. In 2010, I was the Communications Director for a Congressional challenger when my personal email account was hacked. It quickly became a criminal investigation that involved the NYPD crimes division with detectives quizzing me on lots of personal information. I had nothing to hide, so I answered the questions without fear of reprisal. What did Weiner do? He hired an attorney and clammed up, which reinforces the image that he doesn’t want to answer the tough questions.

I can’t predict the future, but I am willing to make a wager on this scandal. I’m going on the record now, predicting that more pictures will soon surface with Weiner in uncompromising photos. Why? Weiner admitted he couldn’t say “with certitude” whether that was him in the picture. I think he is leaving himself some wiggle room just in case more pictures of himself –complete with his Weiner smile- surface on the Internet.

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Article Tags: anthony weiner, bulging boxers, certitude, congressman anthony weiner, mark macias, proof, twitter scandal

About the Author: Mark Macias
RSS for Mark's articles - Visit Mark's website

Mark Macias' journalism career has taken him places few publicists will ever see. As an Executive Producer and Investigative Producer, he has worked inside the legal departments of NBC, CBS, American Journal, and Inside Edition as news management decided which stories should be killed, aired, or altered. He now runs a Public Relations agency in New York, http://www.3MMediaGroup.com.

Mark is also the author of Beat the Press: Your Guide to Managing the Media, which reveals overt and covert tactics to deal with any communications situation. You can read free chapter excerpts at: http://www.BeatthePressBook.com.



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Related Forum Posts
Lie, yes or not? Lie, yes or not? - Hi Evan, What made you ask this question? The overwhelming census is: Never! Why do people lie? There are several reasons: 1) One has done something wrong and the truth hurts. 2) Lying is easier than being transparent. 3) It helps for a short while, but if it is not discovered, guilt can be the result. It creates a barrier, so much so it becomes difficult to face the person lied to. 4) Finally, we all know that the good book says: Do not lie. This is for our PROTECTION. Kindest Regards Beat "Unlock People's Potentials!"
Re: Hi all this is Anthony Re: Hi all this is Anthony - Welcome Anthony - how can we help?
Re: Twitter Brag - 40,000 followers Re: Twitter Brag - 40,000 followers - What are you doing now Anthony?
Re: hi graphic designer Re: hi graphic designer - Hi Anthony, Welcome on board, I look forward to seeing you around the topics, good to have you here, regards, Mal.
Re: Hello, Everybody Re: Hello, Everybody - Welcome Anthony - I see you've been busy adding to the community discussions! How can we help you with your business?


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