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Mark Macias Articles

Written by: Mark Macias

Losing Your Twitter Followers - Click To Read Article
Twitter is a great way to promote yourself as a brand. The one mistake that people make is letting their employer take full control of their account. Here's how you can make sure you are in control of your twitter destiny.

Keeping Your Customers - Click To Read Article
Could you be losing your clients without even realizing it? Many business owners may not even know they are losing their customers until it's too late. here are some tips you can do to ensure your clients stay with you.

Finding Hispanic Customers - Click To Read Article
If you speak Spanish, you already stand above the crowded publicity market. English news outlets don’t need to search for experts because everyone they need is eager to get on TV. Lawyers, accountants, financial consultants, nutritionists, doctors– they’re easy to find anywhere, but Spanish journalists need to look harder to find their equivalents for their audience.

How to Kill a Viral Video - Click To Read Article
Every business wants a video to go viral. Here's how to make sure you don't kill your video before it gets a chance to catch onto the public.

Proof Anthony Weiner is Lying - Click To Read Article
No one knows yet whether Congressman Anthony Weiner is lying about tweeting a picture of his bulging boxers to a pretty female college student. In fact, even Weiner admitted he “can’t say with certitude” whether the picture is of him.

How the Media Landscape has Changed - Click To Read Article
If a negative story is written about your organization, here is how to fight back and help restore your reputation. Here is how the media landscape has changed and why it is ultimately empowering you as a viewer.

How to Decide When to Talk to the Media - Click To Read Article
How should you respond when someone accuses you or your business of a negative act, and inside you know it did happen?

Crisis Communications Case Study - Click To Read Article
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.

Political Video Marketing - Click To Read Article
How much did you spend on your last political mailer? Does the thought of someone tossing that pamphlet in the trash still disturb you? What if I told you your campaign could reach thousands of more voters with video and for only a fraction of that mailer budget. Your video would introduce you to voters in a personal way, give them a glimpse of how you speak and what you believe. Your video would be more entertaining and compelling with its natural sound, music and moving parts. And with the power of peer groups, there is a statistically higher chance that your video would be forwarded to undecided voters.

Showcasing Charisma - Click To Read Article
How do you project Charisma? It's much easier to show off in today's world of Internet stars.

How to Network using PR Skills - Click To Read Article
Public Relations is a skill that not only applies to the media. It applies to social situations, especially at networking events where your image is everything.

Effective Social Media Videos - Click To Read Article
When you break down the Internet in simple terms, everyone is trying to sell you something. They might break into different sales pitches – food, clothes, art, love, sex, entertainment, even ideas – but when you take a closer look at each web page, you will discern that everything really boils down to your wallet and mind. Everyone wants a piece of it.

How to Ungoogle Yourself - Click To Read Article
Everyone likes to secretly Google himself, but what happens when Google turns up results you don't like? How do you get your name removed from the search engines when the material is damaging?

The Rules of Gift Giving - Click To Read Article
What are the rules when it comes to giving products or samples to the media? Does it work in your interest to provide a free sample of your product to a reporter or would you be better off by just sending out a news release? There might be a better way to get the media's attention, and it is something money can't buy.

Selling Your Story Idea - Click To Read Article
Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy.

Image is Everything - Click To Read Article
Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are in the middle of a crisis situation.

Why You Should Never Lie to the Media - Click To Read Article
What happens when you try to cover-up a lie? If you are talking to a reporter who makes a living by uncovering information, you will probably get caught, which is why you should always think twice before trying to lie your way out of a crisis situation.

Writing an Effective News Release - Click To Read Article
Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines with their stories, which will dictate how long or short you should make your pitch.

Why Credibility Matters - Click To Read Article
Pitching the media is more than just pitching a story idea. It is about pitching the entire package, and that means pitching yourself. If you are trying to get yourself on the news or in the newspapers, you need to establish why you are qualified to speak on the topic. Here are a few ways to establish your credibility before pitching the media.

When to Pitch Reporters & Producers - Click To Read Article
When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy.

Unconventional vs. Conventional Pitches - Click To Read Article
One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.

Losing the Battle Winning the PR War - Click To Read Article
Sometimes in crisis communications you need to lose the smaller customer battle to win the greater public relations war. It's a strategy practiced by war Generals, which suggests if the act can protect lives, it can also probably protect your image.

How to Slow or Stop Negative News - Click To Read Article
What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story.

How to Pitch Like a Journalist - Click To Read Article
How would you like to get free publicity for your business on the local news? Would you like to see your local newspaper write an article on your product or service? It is possible to get on the news, you just have to learn how to pitch a story that is "newsworthy." It's not as complicated as it sounds once you learn How to Pitch Like a Journalist.

"Gotcha TV" - Click To Read Article
You’ve seen it on TV dozens of times. The businessman is walking casually to his car when a reporter and television crew ambushes him on the sidewalk. Sometimes the businessman shields his face. Other times he tries to answer the impromptu questions. When television is at its best, a camera gets shoved and doors get slammed. But what should you do and how should you respond when confronted with this situation? Here are a few simple steps you should take that can ensure your reputation remains intact.





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