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Jocelyn Hunter Articles

Jocelyn Hunter Articles

The value of PR in an economic downturn - Click To Read Article
PR is often seen as a ‘nice to have’ and only a marketing luxury for bigger companies but there are many smaller boutique PR agencies in Australia that can make PR an affordable marketing activity for fledgling businesses. PR, if done well, is the most cost effective form of marketing you’ll ever do. You can reach a large number of stakeholders, differentiate your business from the competition and gain credibility in a competitive market.

PR Agencies - does size really matter?
- Click To Read Article
It may sound crude, but the old adage ‘it’s not the size but what you do with it that counts’, has never been more true, especially in PR. Big agencies have ruled the roost for quite some time, but as the allure of fancy pitches, big name clients and swanky city offices wears off, clients are willing to consider what smaller boutique agencies have to offer.

10 Cost Effective PR Strategies
- Click To Read Article
PR, if done well, is the most cost effective form of marketing you’ll ever do. You can reach a large number of stakeholders, differentiate your business from the competition and gain credibility in a competitive market. The economic downturn presents your business with an opportunity. Chances are your competitors are cutting their marketing or PR budgets, so it’s time for you to grab that market share and make your voice heard. We’re all consumers and we still need to buy goods and services, so if we don’t know your company exists how are we going to buy from you?


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About The Author


Jocelyn Hunter
(Visit Jocelyn's Website) Jocelyn Hunter is a PR professional with over eleven years experience in PR and marketing, spanning big brands to small start-ups. She has strong international experience having worked for some of the most awarded agencies in the UK and Australia and led a number of multi-national campaigns. Jocelyn�s experience is predominantly across the IT, telecoms, finance and local government sectors. Clients have included: AXA, Palm, 3Com, Samsung, PeopleSoft, Civica, Northgate plc, ESRI, Bull Information Systems, Cognos, SpinVox, Telstra and Cisco Systems. Prior to establishing BENCH PR in 2008, Jocelyn headed up the corporate and finance team at PPR Melbourne, the biggest and most awarded PR agency in Australia and New Zealand. This role included developing and managing the PR campaigns for the Telstra Business Awards, the Telstra Business Women�s Awards, Retail Directions, The City of Melbourne and also PR and issues management campaigns for Don and AXA.

Jocelyn Hunter is a Silver author on EvanCarmichael.com
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