Katherine Rothman Articles

The Importance of Branding Your Product in a Depressed Economy - Click To Read Article
The adage “what’s in a name” has often been debated. When it comes to products, a good, catchy name that sums up what your product is and what it offers is critical. Afterall, the name will be the first things consumers see on a shelf, a web-site or marketing materials. A well thought out name may even make it easier for search engines to find your product and bring it up in the first few pages of google or yahoo.

Physicians: The New Celebrities - Click To Read Article
Look who is on the phone with their PR Person

In an increasingly competitive climate for cosmeceutical products, how can a company capture market share and increase its public profile - Click To Read Article
Enhancing your cosmeceutical product

How can a hair salon bulld its business - Click To Read Article
If you build it, they will come. That was once the case, but in this economy it has truly become necessary to, “promote or perish.”

DOCTORING UP THEIR IMAGE: WHY ARE SO MANY PHYSICIANS IMPLEMENTING PUBLIC RELATIONS IN THEIR PRACTICES? - Click To Read Article
As recently as a decade ago, most physicians who had achieved a certain level of peer and patient recognition were loath to advertise their practices until HMO’s began to dictate patient care and reimbursement. Soon after, sub-specialists such as gynecologists and internists were performing lucrative elective procedures that were once the sole domain of plastic surgeons and dermatologists. Enter public relations.


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