Deborah Hastie Articles

Why e-newsletters can be a marketing recession buster - Click To Read Article
email newsletters and e-alerts - the new equivalent of an old TV newsflash - are coming into their own as marketing and PR budget tighten. Fast, cheap and as far reaching as your database allows, no wonder print marketing is finding it hard to keep up!

Top 10 PR tips in a crisis - Click To Read Article
When a crisis kicks the last thing you want to worry about is the press but believe me you may need to! Crisis Management PR by definition is costly as 24/7 availability for an expert never comes cheap. There are ways to prepare even if your budget won't stretch to having a PR expert on hand. Think about these top ten rules and it might just buy you the time and perspective you need to have damage limitation.

To tweet or not to tweet - is Twitter really the next marketing Mecca? - Click To Read Article
Twitter, love it hate it, use it abuse it, within the space of a few months it seems to be the only marketing tool that people are genuinely excited about right now.

How to write a basic press release - Click To Read Article
Not everyone has the budget or experience to be able to take on Public Relations but sometimes there are some stories that are simply too good not to shout about. Here are a few hints and tips so you can produce your own Press Release template and try selling it into the media

How to sell stories into journalists - hints and tips - Click To Read Article
Dealing with journalists is hard work - no two ways about it - but here are just a few tips to take some of the pain out of the process.


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