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Deborah Hastie Articles

Deborah Hastie Articles

Why e-newsletters can be a marketing recession buster - Click To Read Article
email newsletters and e-alerts - the new equivalent of an old TV newsflash - are coming into their own as marketing and PR budget tighten. Fast, cheap and as far reaching as your database allows, no wonder print marketing is finding it hard to keep up!

Top 10 PR tips in a crisis
- Click To Read Article
When a crisis kicks the last thing you want to worry about is the press but believe me you may need to! Crisis Management PR by definition is costly as 24/7 availability for an expert never comes cheap. There are ways to prepare even if your budget won't stretch to having a PR expert on hand. Think about these top ten rules and it might just buy you the time and perspective you need to have damage limitation.

To tweet or not to tweet - is Twitter really the next marketing Mecca?
- Click To Read Article
Twitter, love it hate it, use it abuse it, within the space of a few months it seems to be the only marketing tool that people are genuinely excited about right now.

How to write a basic press release
- Click To Read Article
Not everyone has the budget or experience to be able to take on Public Relations but sometimes there are some stories that are simply too good not to shout about. Here are a few hints and tips so you can produce your own Press Release template and try selling it into the media

How to sell stories into journalists - hints and tips
- Click To Read Article
Dealing with journalists is hard work - no two ways about it - but here are just a few tips to take some of the pain out of the process.


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About The Author


Deborah Hastie
(Visit Deborah's Website) I worked as a journalist for eight years before moving into Public Relations in 1995 for West Yorkshire Police. That was followed by two years within Next Plc in marketing & internal communications before joining internationally renowned news agency, The Press Association (PA) as their online public relations manager. In late 2000, I established the Northern operation for the national PR consultancy Beattie Communications and worked with a variety of clients including: Marks & Spencer, Specsavers, Leeds United, ADT Fire & Security, Bank of Scotland, Anglian Home and Mumtaz Foods. I was promoted to the Beattie board as MD in 2003 and when I left, the Northern Division was amongst one of the largest in Leeds with a growing operation in Manchester. I now run my own PR Consultancy based in Yorkshire, UK, and have a range of clients in the consumer and B2B sectors requiring both on and offline communications support. You can follow me at Twitter: http://www.twitter.com/debbieha or Linkedin: http://www.linkedin.com/pub/deborah -hastie/9/389/452

Deborah Hastie is a Silver author on EvanCarmichael.com
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How to sell stories into journalists hints and tips
How to write a basic press release
To tweet or not to tweet is Twitter really the next marketing Mecca
Top 10 PR tips in a crisis
Why enewsletters can be a marketing recession buster
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