Harnessing the Power of Social Media Tools

Guest post by: Wendy Marx
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What B2B Marketers Can Learn From the Crocs Catfight - By Wendy Marx

Quick: Are You Twittering, LinkedIn... and Using Other Social Media to Grow Your Business

If you answered, "No," or a half-hearted "No," you're not alone. And if you answered, "Yes," our hats our off to you.

In today's Web 2.0, you're missing a thriving opportunity to grow your business if you're ignoring social media tools like LinkedIn and Facebook. Tools like these have democratized and flattened the marketing process thanks to the speed, reach and immediacy they offer.

Two recent examples bring this into start relief. When the horrific Mumbai attacks were underway in late November 2008, and as a US Airways pilot was safely landing his jetliner in New York's Hudson River last month, people on the scene were instantly sending "tweet" update messages and images all over the Internet via their Twitter accounts. In both instances, Twitter members got the news out in real-time, ahead of all news outlets.

In todayâ€™s Web 2.0, youâ€™re missing a thriving opportunity to grow your business if youâ€™re ignoring social media tools like LinkedIn and Facebook. Tools like these have democratized and flattened the marketing process thanks to the speed, reach and immediacy they offer.

Because social media tools have become so ubiquitous and so successful at spreading news and information instantly and virally, companies and executives must find ways to incorporate them into their everyday projects and campaigns.

By investing a few hours a week, businesses and organizations can leverage Twitter and other social media to create visibility and credibility for themselves, in some cases even leading to sales inquiries and sales conversions.

Here are few tips to get you started in Twitter, a free micro-blogging application that lets users share up-to-the-second news items, thoughts, ideas, observations, opinions, etc. with those in their extended â€œtwitterverse.â€

* Don't be too self-promotional.
* Use Twitter to engage others and participate in conversations. This will over time help build your brand.

Evolving to adopt Social Media…

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Succumbing to EVIL Shortcut-ish Temptations and Forgetting the “Social” In Social Media

It's All About Social Media Do's And Don'ts

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“Should I or shouldn’t I”

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What B2B Marketers Can Learn From the Crocs Catfight - By Wendy Marx

About the Author: Wendy Marx

RSS for Wendy's articles - Visit Wendy's website
Wendy Marx is an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Wendy planned and executed the original public relations strategy that helped fuel the spectacular growth of Peppers and Rogers Group, the world's preeminent customer relationship firm. For the last 16 years, she has served as president of Marx Communications, which has helped numerous companies become well-known industry brands. Her firmsï¿½ PR efforts have directly let to companies inking major partnership deals with Dow Jones, The NASDAQ and other major organizations. Her firm has recently developed an innovative PR 3.0 strategy for B2B companies that directly ties PR efforts to sales and generates trackable sales leads. The program is designed to increase online visibility and drive sales leads using PR as the sales engine. Wendy is a founding member of PR Boutiques International, www.prboutiquesinternational.com, a global network of select boutique PR agencies. Her technology and business articles have appeared in a number of publications, including The New York Times, Computerworld, InformationWeek, Brandweek and Advertising Age. She has also written advertorials for Fortune and Forbes on a variety of management topics. Her writing skills earned her a position teaching business writing at the University of Michigan Business School. She currently writes a blog on personal branding for Fast Company Before founding Marx Communications in 1993, Wendy worked for AT&T and GE Capital in marketing and public relations management positions and helped develop the communications strategy behind the highly successful AT&T Universal Card. She and her firm always handle at least one pro bono project as a way of giving back to the community. A pro bono project she did for the organization ï¿½Jane Doe No More,ï¿½ www.janedoenomore.org, resulted in its founder being featured on Dateline NBC. Wendy serves on ï¿½Jane Do No Moreï¿½sï¿½ advisory board. She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a masterï¿½s degree from the Columbia University Graduate School of Journalism.
Click here to visit Wendy's website.

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Harnessing the Power of Social Media Tools

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