Harnessing the Power of Social Media Tools
Quick: Are You Twittering, LinkedIn... and Using Other Social Media to Grow Your Business
If you answered, "No," or a half-hearted "No," you're not alone. And if you answered, "Yes," our hats our off to you.
In today's Web 2.0, you're missing a thriving opportunity to grow your business if you're ignoring social media tools like LinkedIn and Facebook. Tools like these have democratized and flattened the marketing process thanks to the speed, reach and immediacy they offer.
Two recent examples bring this into start relief. When the horrific Mumbai attacks were underway in late November 2008, and as a US Airways pilot was safely landing his jetliner in New York's Hudson River last month, people on the scene were instantly sending "tweet" update messages and images all over the Internet via their Twitter accounts. In both instances, Twitter members got the news out in real-time, ahead of all news outlets.
In today’s Web 2.0, you’re missing a thriving opportunity to grow your business if you’re ignoring social media tools like LinkedIn and Facebook. Tools like these have democratized and flattened the marketing process thanks to the speed, reach and immediacy they offer.
Because social media tools have become so ubiquitous and so successful at spreading news and information instantly and virally, companies and executives must find ways to incorporate them into their everyday projects and campaigns.
By investing a few hours a week, businesses and organizations can leverage Twitter and other social media to create visibility and credibility for themselves, in some cases even leading to sales inquiries and sales conversions.
Here are few tips to get you started in Twitter, a free micro-blogging application that lets users share up-to-the-second news items, thoughts, ideas, observations, opinions, etc. with those in their extended “twitterverse.”
* Don't be too self-promotional.
* Use Twitter to engage others and participate in conversations. This will over time help build your brand.