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Wendy Marx Articles

Written by: Wendy Marx

What B2B Marketers Can Learn From the Crocs Catfight - Click To Read Article
Verbal weaponry on the new final frontier: The Blogosphere.

Personal Branding: The New World of Online Advertising - Click To Read Article
In the web 2.0 era, a new wave of instant online video "stars" have become a new form of celebrity, and are even being turned into pitchmen and women for savvy brands.

Is the PR Business Extinct? - Click To Read Article
There's an interesting discussion going on online about "Is the PR Business Extinct?"

Harnessing the Power of Social Media Tools - Click To Read Article
A few hour investment in social media like Twitter, LinkedIn and Facebook can help grow your business

Forget Last Rites: The New Opportunity for Publishers in Online Advertising - Click To Read Article
Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom.

B2B PR: How The Times Are A Changin' - Click To Read Article
The changing nature of media and how it affects the intricate balance of the PR world.

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About the Author: Wendy Marx
RSS for Wendy's articles - Visit Wendy's website

Wendy Marx is an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Wendy planned and executed the original public relations strategy that helped fuel the spectacular growth of Peppers and Rogers Group, the world's preeminent customer relationship firm. For the last 16 years, she has served as president of Marx Communications, which has helped numerous companies become well-known industry brands. Her firms� PR efforts have directly let to companies inking major partnership deals with Dow Jones, The NASDAQ and other major organizations. Her firm has recently developed an innovative PR 3.0 strategy for B2B companies that directly ties PR efforts to sales and generates trackable sales leads. The program is designed to increase online visibility and drive sales leads using PR as the sales engine. Wendy is a founding member of PR Boutiques International, www.prboutiquesinternational.com, a global network of select boutique PR agencies. Her technology and business articles have appeared in a number of publications, including The New York Times, Computerworld, InformationWeek, Brandweek and Advertising Age. She has also written advertorials for Fortune and Forbes on a variety of management topics. Her writing skills earned her a position teaching business writing at the University of Michigan Business School. She currently writes a blog on personal branding for Fast Company Before founding Marx Communications in 1993, Wendy worked for AT&T and GE Capital in marketing and public relations management positions and helped develop the communications strategy behind the highly successful AT&T Universal Card. She and her firm always handle at least one pro bono project as a way of giving back to the community. A pro bono project she did for the organization �Jane Doe No More,� www.janedoenomore.org, resulted in its founder being featured on Dateline NBC. Wendy serves on �Jane Do No More�s� advisory board. She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master�s degree from the Columbia University Graduate School of Journalism.

Click here to visit Wendy's website Dashed Line

More from Wendy Marx
Forget Last Rites The New Opportunity for Publishers in Online Advertising
Harnessing the Power of Social Media Tools
What B2B Marketers Can Learn From the Crocs Catfight
Is the PR Business Extinct
Personal Branding The New World of Online Advertising


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