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6 Traits of GenY Consumers and How You Can Market To Them

Written by: Andi Enns

Article Overview: GenY (ages 18-30) represents an amazing portion of the money spent in America. How can your business capture some of those dollars?

6 Traits of GenY Consumers and How You Can Market To Them

I have seen many business owners lately wondering how to market to the GenY (ages 18-30) crowd. GenY represents an amazing portion of the money spent in America. How can your business capture some of those dollars?

1. GenY prides itself on thriftiness.
This means different things to different GenYers, of course. Some shop for clothes and other non-consumables exclusively at second-hand stores and the deeply discounted racks at Target and Wal-mart, whereas others pride themselves on buying designer clothes from outlet stores and online instead of from the boutiques. What does this mean for your business? Give GenYers the feeling of thriftiness by highlighting the value of your products.

2. GenY loves atmosphere.
GenYers don’t go to places that lack atmosphere. Busy places and consistent decor matter (even if the decor’s theme is random - as long as it’s consistently random). Figure out what image you want to project and make your place embody that fully.

3. GenY needs to feel cultured.
GenY likes to think that they are connected to the global pulse. This is why they love anime, the british flag, etc. Make sure your business has a global accent by importing fair-trade foods or products.

4. GenY loves their community.
To GenY, the world is a small town and they can know everyone. They love businesses that respect the local community and will pay (marginally) higher prices for the privilege of buying local food or art. Beware though - GenY lacks loyalty to businesses and will just as soon buy directly from their local artisans and farmers.

5. GenY has special needs.
These people grew up with people accommodating their whims. GenY is hyper aware of their allergies and dislikes. If serving food or beverages, be sure to have vegetarian, vegan and gluten-free options available. If you deal in textiles, have some animal-free fabric options.

6. GenY loves familiarity.
If GenY doesn’t know anything about a business, they are likely to go to the big-box national chain store alternative. Launch a PR campaign to ensure that your local community knows why you are better than Big Box Mart.

These are the basics for GenY. Accommodate them and make them feel like they are contributing to society, and they’ll come to your business!

What tips and tricks do you use for attracting GenYers to your business?

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Article Tags: artisans, british flag, consumables, designer clothes, different things, dislikes, fabric options, familiarity, free fabric, free options, geny, global accent, global pulse, local community, local food, outlet stores, target, vegetarian vegan, wal mart, whims



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