6 Traits of GenY Consumers and How You Can Market To Them
6 Traits of GenY Consumers and How You Can Market To Them
1. GenY prides itself on thriftiness.
This means different things to different GenYers, of course. Some shop for clothes and other non-consumables exclusively at second-hand stores and the deeply discounted racks at Target and Wal-mart, whereas others pride themselves on buying designer clothes from outlet stores and online instead of from the boutiques. What does this mean for your business? Give GenYers the feeling of thriftiness by highlighting the value of your products.
2. GenY loves atmosphere.
GenYers don’t go to places that lack atmosphere. Busy places and consistent decor matter (even if the decor’s theme is random - as long as it’s consistently random). Figure out what image you want to project and make your place embody that fully.
3. GenY needs to feel cultured.
GenY likes to think that they are connected to the global pulse. This is why they love anime, the british flag, etc. Make sure your business has a global accent by importing fair-trade foods or products.
4. GenY loves their community.
To GenY, the world is a small town and they can know everyone. They love businesses that respect the local community and will pay (marginally) higher prices for the privilege of buying local food or art. Beware though - GenY lacks loyalty to businesses and will just as soon buy directly from their local artisans and farmers.
5. GenY has special needs.
These people grew up with people accommodating their whims. GenY is hyper aware of their allergies and dislikes. If serving food or beverages, be sure to have vegetarian, vegan and gluten-free options available. If you deal in textiles, have some animal-free fabric options.
6. GenY loves familiarity.
If GenY doesn’t know anything about a business, they are likely to go to the big-box national chain store alternative. Launch a PR campaign to ensure that your local community knows why you are better than Big Box Mart.
These are the basics for GenY. Accommodate them and make them feel like they are contributing to society, and they’ll come to your business!
What tips and tricks do you use for attracting GenYers to your business?
6 Traits of GenY Consumers and How You Can Market To Them - To learn more about this author, visit Andi Enns's Website.
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I have seen many business owners lately wondering how to market to the GenY (ages 18-30) crowd. GenY represents an amazing portion of the money spent in America. How can your business capture some of those dollars?
1. GenY prides itself on thriftiness.
This means different things to different GenYers, of course. Some shop for clothes and other non-consumables exclusively at second-hand stores and the deeply discounted racks at Target and Wal-mart, whereas others pride themselves on buying designer clothes from outlet stores and online instead of from the boutiques. What does this mean for your business? Give GenYers the feeling of thriftiness by highlighting the value of your products.
2. GenY loves atmosphere.
GenYers don’t go to places that lack atmosphere. Busy places and consistent decor matter (even if the decor’s theme is random - as long as it’s consistently random). Figure out what image you want to project and make your place embody that fully.
3. GenY needs to feel cultured.
GenY likes to think that they are connected to the global pulse. This is why they love anime, the british flag, etc. Make sure your business has a global accent by importing fair-trade foods or products.
4. GenY loves their community.
To GenY, the world is a small town and they can know everyone. They love businesses that respect the local community and will pay (marginally) higher prices for the privilege of buying local food or art. Beware though - GenY lacks loyalty to businesses and will just as soon buy directly from their local artisans and farmers.
5. GenY has special needs.
These people grew up with people accommodating their whims. GenY is hyper aware of their allergies and dislikes. If serving food or beverages, be sure to have vegetarian, vegan and gluten-free options available. If you deal in textiles, have some animal-free fabric options.
6. GenY loves familiarity.
If GenY doesn’t know anything about a business, they are likely to go to the big-box national chain store alternative. Launch a PR campaign to ensure that your local community knows why you are better than Big Box Mart.
These are the basics for GenY. Accommodate them and make them feel like they are contributing to society, and they’ll come to your business!
What tips and tricks do you use for attracting GenYers to your business?
6 Traits of GenY Consumers and How You Can Market To Them - To learn more about this author, visit Andi Enns's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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