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I love it when a plan comes together!

Written by: Richard Swancott

Article Overview: PR can be a great way of bringing in new business, and it's a huge thrill for me when it happens for a client. It's why I love my job!

Free Download - I love it when a plan comes together! By Richard Swancott
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I love it when a plan comes together!

Undoubtedly the best bit of my job is when a client gets business through the coverage I've sorted out for them.

It doesn't always happen, but then PR is primarily designed to raise profiles, not bring in enquiries.

I've heard a few stories recently from clients which have warmed my cockles on these increasingly chilly evenings.

One was from an artist called Sarah Bell. I have been working with her husband Nigel to promote his hotel/restaurant Sampsons Farm for a couple of years now, but only put together my first release for Sarah this summer.

She had been commissioned to illustrate a cookbook to accompany the long-running Radio Four soap The Archers.

A great story, so it was reasonably straightforward to generate coverage in the Western Morning News, Exeter Express and Echo, Torquay Herald Express and others.

And last week Sarah popped into Radio Devon's studios for a slot on Richard Green's afternoon show.

Not only has my coverage brought Sarah's work to an audience of more than 130000 potential customers, but it has also brought in business - Sarah has recently been commissioned to write and illustrate a book on the local food producers of the River Dart!

Great news! Hopefully it will lead to more business with book publishers - particularly those involved with works on food.

I have more but I won't bore you with them (for now!).

But it just goes to show what an effect a good PR campaign can have on a small business.

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Home > Public-Relations > Richard Swancott > I love it when a plan comes together
Article Tags: best bit, book publishers, chilly evenings, cockles, cookbook, exeter express and echo, express and echo, food producers, great news, herald express, hotel restaurant, local food, pr campaign, radio devon, radio four, river dart, sampsons farm, sarah bell, torquay, western morning news

About the Author: Richard Swancott
RSS for Richard's articles - Visit Richard's website

I specialise in helping small businesses raise their profile, in whichever market they are looking for business. I have worked in a wide variety of sectors and generated coverage worth thousands of pounds in newspapers and magazines and on websites, radio and TV. The main benefits of this coverage are the impact on the reader, and the cost-effectiveness compared to advertising.

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More from Richard Swancott
WHY THE F WOULD I WANT A BLOG
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I love it when a plan comes together


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Business Plans Business Plans - Hey Brandon, I do agree that there is a link to a sound business plan and a successful business. When you think about it, one of the purposes of a business plan is to give the owners some direction. When you have a good "plan" to follow, odds are you won't end up in 100 different directions. And yes, I would love to look at some good and successfully complete business plans. -Kai
Setting yourself deadlines Setting yourself deadlines - Looks like you're highly motivated and have a plan and a deadline to shoot for! Way to go. What's the URL of your blog? I'd love to check it out and cheer on your progress.
Re: Is A Business Plan A Waste Of Time? Re: Is A Business Plan A Waste Of Time? - We should have a poll here - who has a business plan and who doesn't. I think I contributed to this thread when it first started, but I agree with our recent contributors to the thread. A Business plan is simply a must. If you fail to plan... you plan to fail.
Re: Is A Business Plan A Waste Of Time? Re: Is A Business Plan A Waste Of Time? - also, it's one thing to "have" a business plan but if you don't "follow" the plan or "review" the plan atleast once a quarter is it really worth going through the trouble of creating one?? I say Yes because it get's you thinking about your business and subconsciously you will stick close to the plan but I'm also inclined to say no because I have spoken to a few people that create one and a year or two later have no idea what they had written in it.
Re: Is A Business Plan A Waste Of Time? Re: Is A Business Plan A Waste Of Time? - [quote="OmnivoreInk":icvpsdve]We should have a poll here - who has a business plan and who doesn't. I think I contributed to this thread when it first started, but I agree with our recent contributors to the thread. A Business plan is simply a must. If you fail to plan... you plan to fail.[/quote:icvpsdve] I'd be interested to see which of Evan's "Famous Entrepreneurs" had a business plan and which ones didn't.


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