I love it when a plan comes together!
Undoubtedly the best bit of my job is when a client gets business through the coverage I've sorted out for them.
It doesn't always happen, but then PR is primarily designed to raise profiles, not bring in enquiries.
I've heard a few stories recently from clients which have warmed my cockles on these increasingly chilly evenings.
One was from an artist called Sarah Bell. I have been working with her husband Nigel to promote his hotel/restaurant Sampsons Farm for a couple of years now, but only put together my first release for Sarah this summer.
She had been commissioned to illustrate a cookbook to accompany the long-running Radio Four soap The Archers.
A great story, so it was reasonably straightforward to generate coverage in the Western Morning News, Exeter Express and Echo, Torquay Herald Express and others.
And last week Sarah popped into Radio Devon's studios for a slot on Richard Green's afternoon show.
Not only has my coverage brought Sarah's work to an audience of more than 130000 potential customers, but it has also brought in business - Sarah has recently been commissioned to write and illustrate a book on the local food producers of the River Dart!
Great news! Hopefully it will lead to more business with book publishers - particularly those involved with works on food.
I have more but I won't bore you with them (for now!).
But it just goes to show what an effect a good PR campaign can have on a small business.
I love it when a plan comes together - To learn more about this author, visit Richard Swancott's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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