Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

WHY A DOWNTURN IS THE IDEAL TIME TO INVEST IN PR

WHY A DOWNTURN IS THE IDEAL TIME TO INVEST IN PR

Many businesses are tempted to reduce - or even eliminate - their marketing budget in a recession. THIS IS NOT AN OPTION! :)

Business is much harder to come by, as we all know! But it'll be a million times harder if no-one's got a clue who you are!

This presents a quandary. How do you carry on marketing your company, without spending a fortune? And how do you guarantee you'll get a return on your investment?

PR is the answer!

Any PR agency worth their salt - make sure you check their credentials first - will get coverage for you in multiple outlets, spreading your investment and maximising your audience.

Compare this with advertising, which would only get you into one title, concentrating your investment and limiting your audience. Or networking, which is limited to the people in the room at the time.

PR also guarantees you a return, because the primary objective is quality coverage - in other words page lead stories with eye-catching photos.

This carries lots of weight, as the audience will perceive it as independent because the story was endorsed by an editor, or a producer. And at the same time it guarantees you complete control over the message.

Compare this to advertising, where the message is distrusted, misunderstood, or in some cases just ignored. Or mailshots, which typically just find their way into our recycling boxes or deleted items folder.

Assuming you get the coverage you need from your agent, not only will you be spreading your investment - because you'll be getting into lots of different titles, each with their own audience - but that investment will be much smaller than paying for adverts of the same size.

Think what the typical newspaper advert would cost. That would only get you into one newspaper! And it would probably just be a small ad hidden away in the corner of the page.

Imagine if you could get into loads of different titles for the same kind of outlay!

So yes, PR is definitely the answer to your worries in a recession. Just make sure you get the right PR agent on your case...





WHY A DOWNTURN IS THE IDEAL TIME TO INVEST IN PR - To learn more about this author, visit Richard Swancott's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Richard Swancott
(Visit Richard's Website) I specialise in helping small businesses raise their profile, in whichever market they are looking for business. I have worked in a wide variety of sectors and generated coverage worth thousands of pounds in newspapers and magazines and on websites, radio and TV. The main benefits of this coverage are the impact on the reader, and the cost-effectiveness compared to advertising.

Richard Swancott is a Silver author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Richard Swancott's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Richard Swancott's Complete List of Public-Relations Articles For FREE!

More Richard Swancott
I love it when a plan comes together
WHY A DOWNTURN IS THE IDEAL TIME TO INVEST IN PR
Too much work is it ever a bad thing
PR JOBS WORK EXPERIENCE A WINWIN SITUATION
WHY THE F WOULD I WANT A BLOG
Free Downloads


 
 
 


Evan Elite Authors
Dave Kurlan  
Anne Barr  
Cheryl Matthynssens  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
EQ SUCCESS STORIES Icon EQ SUCCESS STORIES
Mastering Change Icon Mastering Change
TeleSeminar Etiquette Icon TeleSeminar Etiquette
Joint Ventures ebook Icon Joint Ventures ebook
Non Disclosure Agreement Icon Non Disclosure Agreement
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Marketing Blogs To Watch In 2008
Top 50 Marketing Blogs
Top Blogs To Watch In 2008
 
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Diana Adedia Takoradi, Ghana,
Diana Adedia
Takoradi, Ghana
SEO For Africa

If I Were A Startup...
Stephen Pollack, $1.2 to $16.2 Mil in 3 Years
Stephen Pollack
$1.2 to $16.2 Mil in 3 Years
Adam and Matthew Toren , $200k to $3.4 Mil in 3 Years
Adam and Matthew Toren
$200k to $3.4 Mil in 3 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Harland Sanders, KFC
Steve Case, America Online
Steve Case
America Online
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jay Conrad Levinson, Guerilla Marketing
Jay Conrad Levinson
Guerilla Marketing
David Allen, Getting Things Done
David Allen
Getting Things Done
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     THE BRAND AS JIHAD
By Stanley Moss
     2005 Global Brand Letter
By Stanley Moss
     Trekking in Andalucia
By Stanley Moss

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information