WHY THE F*** WOULD I WANT A BLOG?
WHY THE F*** WOULD I WANT A BLOG?
How could my inane ramblings be of interest to anyone, particularly if I was talking about my company?!
Who would give a flying f*** about turnover figures, contract wins and taking on new staff?
It's not that my company and my day-to-day life is not interesting - far from it. In fact I love it and have a real passion for my work.
But there's so much weird and wonderful stuff on the web I just don't see why anyone would spend time reading about me!
In all honesty that's not really the point though. Writing a blog every day, week or month is not designed to have loads of people reading it - this is what everyone (me included) needs to get their head around.
Blogging has a huge impact on your search engine rankings. Google in particular loves sites which regularly refresh their content.
He finds them interesting. And he rewards sites he finds interesting. (Not sure why I've called Google a 'he' by the way - perhaps that's a debate for another day.)
And he also likes sites which use keywords - the terms people search for on the web. In my case it would be 'pr company in Staffordshire' or summat similar.
Finding out what your keywords are may take a bit of research, or some investment, but it will all be worthwhile once you know what they are. (Disclaimer: these also change from time to time so you need to keep an eye on it.)
So - if you change your blog often and use your keywords, your site will naturally head for position one on Google.
And then inadvertently more people will be reading your blog, keeping your site on page one - ironic eh?
WHY THE F WOULD I WANT A BLOG - To learn more about this author, visit Richard Swancott's Website.
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I've often thought this and wondered whether it's not just a colossal waste of time.
How could my inane ramblings be of interest to anyone, particularly if I was talking about my company?!
Who would give a flying f*** about turnover figures, contract wins and taking on new staff?
It's not that my company and my day-to-day life is not interesting - far from it. In fact I love it and have a real passion for my work.
But there's so much weird and wonderful stuff on the web I just don't see why anyone would spend time reading about me!
In all honesty that's not really the point though. Writing a blog every day, week or month is not designed to have loads of people reading it - this is what everyone (me included) needs to get their head around.
Blogging has a huge impact on your search engine rankings. Google in particular loves sites which regularly refresh their content.
He finds them interesting. And he rewards sites he finds interesting. (Not sure why I've called Google a 'he' by the way - perhaps that's a debate for another day.)
And he also likes sites which use keywords - the terms people search for on the web. In my case it would be 'pr company in Staffordshire' or summat similar.
Finding out what your keywords are may take a bit of research, or some investment, but it will all be worthwhile once you know what they are. (Disclaimer: these also change from time to time so you need to keep an eye on it.)
So - if you change your blog often and use your keywords, your site will naturally head for position one on Google.
And then inadvertently more people will be reading your blog, keeping your site on page one - ironic eh?
WHY THE F WOULD I WANT A BLOG - To learn more about this author, visit Richard Swancott's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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