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Aileen Pincus Articles

Written by: Aileen Pincus

Media 101 for political novices: Leave the witchcraft out of It - Click To Read Article
This election season is rife with opportunities to learn about what NOT to do when crafting a public message. One of the most basic rules is to avoid endorsing negative images the public already has. It's a good rule of thumb for anyone in the media spotlight.

Public Speaking Mastery: The Obama Lesson for Business Executives - Click To Read Article
Public speaking and presentation skills are critical tools for successful business executives as well as successful politicians. Anyone in the public eye can learn to speak powerfully and effectively, incorporating some techniques that the masters of public speaking use. Here are some tips and techniques you can learn from a master of oratory: President Obama.

Presentation Skills and the CEO: What Steve Jobs has to teach about power presentations - Click To Read Article
He's arguably the strongest corporate spokesman presenting in America today. Just what makes Apple's Steve Jobs so good and what can other executives learn from his presentation style? A lot as it turns out, says executive communications coach Aileen Pincus.

Presentation Skill: The How-To's of the Effective Welcome Speech - Click To Read Article
Welcome speeches are often-overlooked but still a good opportunity for executives to display their abilities. As with any other public speaking opportunity, delivering an effective welcome speech requires some planning and a few key rules.

Presentation Show and Tell: Presentation Skills for Senior Executives - Click To Read Article
Mastering presentation skills takes understanding the "show" element of show and tell. More and more executives are beginning to do just that, with an emphasis on seizing their moment in front of an audience. Here are some top tips you can use to power up your presentations and join them.

Crisis Preparation: It isn't just for Fortune 500's - Click To Read Article
Crisis can hit any business at any time, dealing devastating blows to hard-earned reputations and impacting your bottom line. Preparation for surviving and even prospering in a crisis isn't just for large businesses. Every business can and should know how to respond when the worst happens.

Media Matters: Why talking to reporters makes good business sense - Click To Read Article
These days, business requires sophisticated communication with clients and customers. Few business executives would quarrel with the notion that promoting your business is a smart idea, but too few understand the value in a free communication tool that is often much more powerful: the news media.

Executives and Elevators Perfecting That Pitch - Click To Read Article
If you’re an executive, you probably already know the value of a powerful ‘elevator pitch’; that thirty second dazzling display of verbal brilliance designed to deftly sum up your position, your product, your qualifications or your company. Y But how do you keep your pitch fresh and focused. What do you leave out? What do you highlight? Here are some tips about perfecting that business pitch.

The Unsung Business Tool: Public Speaking - Click To Read Article
If you’ve got something to say, ideas to share, people to influence or a customer base to attract, public speaking is an opportunity ripe for the taking. All too often, the very best stories in organizations and companies go untold, because of people’s reluctance to take the stage. Public speaking skills can change minds, inspire action, and launch and cement relationships in a way that no other form of communication can.

Front and Center: Why that may not be the place for your CEO in a crisis - Click To Read Article
It's a marketing axiom: The leader is the brand. What if crisis is underway---and your CEO's communication skills are not a strength--that conventional wisdom warrants a second look.

Investor Presentations: The How To's of Success - Click To Read Article
Few presentation appearances will test your ability to communicate more than the investor presentation. For better or worse, judgement of your performance will be swift, usually within the first thirty seconds. Even with these high stakes, presenters make some common mistakes in preparing for these crucial business presentations. Here are some basics to keep in mind before your next investor presentation.

Presentation Skill and the CEO: What the chief explanations officer has to get right - Click To Read Article
Communication skills are sometimes viewed as a "nice to have" skill set that run secondary to other leadership skills. These so called "soft skills" though can make or break a senior executive, especially the Chief Executive Officer.





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