How Much Do Press Releases Cost?
How Much Do Press Releases Cost?
I think the real question to ask is...
Why are you sending out a press release in the first place?
If you want to reach a specific audience, perhaps you would be better off talking directly to a reporter at a targeted media venue. Once again, it all comes back to your specific goals and what you want to accomplish with your publicity efforts.
Now if you want to announce some news to a large audience, remind media members you have current products and services and get the word out quickly, a press release is probably the way to go.
And if you are not a skilled writer, I highly suggest that you find one to write your release for you.
After all, you want to make a good impression and I'm sure you have core, business activities that need more of your attention and focus.
Where to Get a Press Release
To find out more about press releases, check out resources such as PRWeb, PR Newswire, BusinessWire, and PRSA.
You'll also find a lot of sites where you can post your release for free by doing a simple search. Look for pertinent media venues where your audiences hang out and see if there is a place to post news items.
Press releases are a great tool for building buzz about your business. But before you spend too many resources on writing and distribution, review your goals and research all of the possibilities. You may want to pursue other publicity opportunities that will give you better results.
How Much Do Press Releases Cost - To learn more about this author, visit Melanie Rembrandt's Website.
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A new entrepreneur asked me how much a press release should cost to write and distribute. And the answer is that it can cost anywhere from nothing (if you use your own time and effort to do it yourself) to thousands of dollars (depending on the services used and the distribution).
I think the real question to ask is...
Why are you sending out a press release in the first place?
If you want to reach a specific audience, perhaps you would be better off talking directly to a reporter at a targeted media venue. Once again, it all comes back to your specific goals and what you want to accomplish with your publicity efforts.
Now if you want to announce some news to a large audience, remind media members you have current products and services and get the word out quickly, a press release is probably the way to go.
And if you are not a skilled writer, I highly suggest that you find one to write your release for you.
After all, you want to make a good impression and I'm sure you have core, business activities that need more of your attention and focus.
Where to Get a Press Release
To find out more about press releases, check out resources such as PRWeb, PR Newswire, BusinessWire, and PRSA.
You'll also find a lot of sites where you can post your release for free by doing a simple search. Look for pertinent media venues where your audiences hang out and see if there is a place to post news items.
Press releases are a great tool for building buzz about your business. But before you spend too many resources on writing and distribution, review your goals and research all of the possibilities. You may want to pursue other publicity opportunities that will give you better results.
How Much Do Press Releases Cost - To learn more about this author, visit Melanie Rembrandt's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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