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The Secret to Getting Press

Written by: Melanie Rembrandt

Article Overview: Public relations enables you to build sales and get third-party credibility you simply can't purchase. But how do you get mentioned in the press? Find out as the secret is revealed!

The Secret to Getting Press

You sit down in your favorite chair ready to bite into your freshly prepared bagel and… Drat! There is a headline featuring your competition with a big photo of the CEO. And the first thing you ask yourself is, “Why him and not me?”

Well, don’t get too upset. There are many factors involved. That CEO may be:

• A good friend of the reporter;
• Advertise in the publication;
• Spend a fortune on a big PR firm; or
• Know the one secret to publicity success.

And if it’s the last point above, you’re in luck. Here is the secret:

Create a unique story angle for a specific reporter and contact that media member directly.

I’m not kidding. There is so much hype about building buzz that is really comes down to this simple item. You just need to be willing to conduct the appropriate research and develop a unique and newsworthy story angle that a reporter will really care about.

And how do you do this?

Think like a reporter and ask yourself what you would want to write about if you were that person. Then, create a pitch specifically for that individual.

You want to be succinct and show passion for the topic. Practice first, pick up the phone and give it your best shot.

And even if the reporter doesn’t like your pitch, at least you will start to establish yourself as a reputable source and create a working relationship with this media member for future stories.

Sure. Many business owners are lucky enough to get big, media stories right away. But don’t let this get to you. For true publicity success, you need to work hard, be creative and have some patience. And if you keep going, eventually you’ll be the one with the front-page feature!

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Article Tags: business owners, buzz, ceo, fortune, front page, good friend, hype, media member, newsworthy story, page feature, passion, patience, photo, pitch, pr firm, publicity success, relationship, reputable source



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Re: The Best Method for Online Marketing - In order to write a press release, you must determine the subject of your story. It can be about an event that affects your industry, or it can be about a change in your company that will affect your customer base. Press releases are in all actuality ‘cookie cutter’. Once you get the hang of writing them, all you have to do is fill in the blanks. Press releases conform to an established format.
Victoria's Secret - Too Sexy? - This will be upsetting for some men. I just heard a report about Victoria's Secret and it was interesting. Their sales were down drastically in the 4th quarter of 2007 and the report was about how they are thinking the company has gotten too far away from the heritage that made it the blockbuster company it is. They are thinking the ads etc have become too sexy and the plan (at the moment) is to make the ads more sophisticated. That would be like the Super Bowl commercial which was very tasteful, but very different from any Victoria's Secret I've seen lately. Who do you all think the current sexy ads are targeting? I think its the men that they hope will buy these items for their female significant others. I hate to give Omarosa any kudos - but most women aren't "sold" on an item by an ad of a near naked sexy woman. Shri
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