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Public Relations: Building a Network with Today's Technology

Written by: Brittany Paolini

Article Overview: Public relations and the building of your network is facilitated through the use of today's technology and is most imperative in developing strong relations.

Public Relations: Building a Network with Today's Technology

The practice of Public Relations is the management of information between a client and their target audience. In order to meet objectives for a client, the PR Company must work to provide that client with the maximum exposure possible within the specific industry. “Public Relations” is synonymous with the concept of networking because without the suitable connections, the effort to expose the client is often in vain. Every day magazines and newspapers are sent thousands of press releases, articles and structured information by individuals and corporations attempting to publicize someone or something; the majority of which are overlooked. Why? In some cases the material is simply uninteresting, however, most of the time it is because the recipient is not familiar with the correspondent.

It is imperative in the PR business to build a solid network and to promote your name in order to provide clients with effective Public Relations. Every PR Company must be able to tailor their chosen information to the publication receiving it and be aware of deadlines and restrictions. If a solid network is acquired and a personal rapport built then the likelihood of your piece appearing in a publication increases tremendously; the network built becomes your most valued asset. You have to be socially aware and able to recognize and take hold of new opportunities when they present themselves. In order to continue broadening your network as well as preserve all past connections it is essential to keep in touch on a regular basis and follow up.
Websites such as Facebook, Asmallworld, LinkedIn and MySpace are tools that facilitate the ability to stay connected with the people you encounter as well as promote your name and business. Asmallworld, portrayed by the New York Times as “Facebook for the social elite1” is one of the most exclusive networking websites that posts forum discussions, international events, jobs and much more, which will undoubtedly benefit those who are looking to build a network and publicize. It draws in its members “on the basis of education, profession and most important, their network of personal contacts.2” The New York Times claimed Facebook to be “by some measurements the most popular social network3” boasting many millions of users. These networking websites eradicated the need for the awkward follow-up phone call or the many times disregarded email, making connecting simpler and worry free.

In a world where velocity and competition are so important, the Internet has become one of the top advertising outlets of the 21st Century and anyone looking to work in Public Relations should become familiar with all it has to offer.

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Article Tags: asmallworld, corporations, correspondent, effective public relations, facebook, forum discussions, likelihood, linkedin, maximum exposure, networking, new opportunities, new york times, newspapers, personal rapport, pr business, pr company, practice of public relations, press releases, recipient, target audience



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