Free Or Nearly Free Public Relations Tools
Free Or Nearly Free Public Relations Tools
Whether you’re a public relations pro or a small business owner trying your hand a getting the word out about your company through PR, here are a few tools that won’t cost a penny – or at least, not very many pennies:
HARO - free. If you’re interested in getting some media attention and you only have one tool in your arsenal, this is it. HARO, which stands for Help A Reporter Out, sends three emails each day chock-full of reporters who are currently on deadline and looking for story sources, complete with contact information. If you’re the source they’re looking for, you could see your name in print as soon as this afternoon.
Google News Alerts – free. A great way to monitor what’s already being said about your company, your competitors, or your industry in the news. Just enter keywords, and Google News will send you emails when those words appear in online news stories. Google provides several free services that are useful to PR types, including Google Trends and Google Reader.
Online AP Style Guide - $25 per year. A dream come true for AP style junkies like me. This puts a constantly updated, searchable AP Stylebook at your fingertips, anywhere you have Internet access. $25 for the year, but so useful you won’t care.
Twitter – free. A great way to stay on top of what’s happening in the news or in your own network, but most useful to PR types because of the instant exposure to the needs of the media. Follow people like @skydiver and @ProfNet for updates about media folks on urgent deadlines and needing story sources immediately.
Video Monitoring Services – varying. A handful of companies are in the business of monitoring television programs nationwide and updating companies about when and where they’ve appeared on t.v. Purchasing the videos costs a small fortune, but for somewhere in the $15 range you can get the closed-captioning text of your segment, as well as total run time, estimated number of viewers who saw it, and what it would cost to purchase the same amount of advertising time. Check out Cision or VMS.
Free Or Nearly Free Public Relations Tools - To learn more about this author, visit Cori Keeton Pope's Website.
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Free Download - Free Or Nearly Free Public Relations Tools By Cori Keeton Pope |
I was pleasantly surprised when I realized recently that several of the tools I use on a daily basis as a public relations consultant are free, or so inexpensive they may as well be.
Whether you’re a public relations pro or a small business owner trying your hand a getting the word out about your company through PR, here are a few tools that won’t cost a penny – or at least, not very many pennies:
HARO - free. If you’re interested in getting some media attention and you only have one tool in your arsenal, this is it. HARO, which stands for Help A Reporter Out, sends three emails each day chock-full of reporters who are currently on deadline and looking for story sources, complete with contact information. If you’re the source they’re looking for, you could see your name in print as soon as this afternoon.
Google News Alerts – free. A great way to monitor what’s already being said about your company, your competitors, or your industry in the news. Just enter keywords, and Google News will send you emails when those words appear in online news stories. Google provides several free services that are useful to PR types, including Google Trends and Google Reader.
Online AP Style Guide - $25 per year. A dream come true for AP style junkies like me. This puts a constantly updated, searchable AP Stylebook at your fingertips, anywhere you have Internet access. $25 for the year, but so useful you won’t care.
Twitter – free. A great way to stay on top of what’s happening in the news or in your own network, but most useful to PR types because of the instant exposure to the needs of the media. Follow people like @skydiver and @ProfNet for updates about media folks on urgent deadlines and needing story sources immediately.
Video Monitoring Services – varying. A handful of companies are in the business of monitoring television programs nationwide and updating companies about when and where they’ve appeared on t.v. Purchasing the videos costs a small fortune, but for somewhere in the $15 range you can get the closed-captioning text of your segment, as well as total run time, estimated number of viewers who saw it, and what it would cost to purchase the same amount of advertising time. Check out Cision or VMS.
Free Or Nearly Free Public Relations Tools - To learn more about this author, visit Cori Keeton Pope's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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