Build a Purpose Driven Website
Build a Purpose Driven Website
Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast.
The product sounded amazing. Almost too good to be true.
The story you saw really piqued your interest and, although your confidence is low that it’s as good as they say, you decide to do a search on Google to find it.
Well what do you know …. there it is … the top listing.
You click the link and end up on a great looking page that is organized very well. Not only that … the content seems to have been written just for you! As you continue to go through the site you are absolutely convinced this company knows you better than you know you. Every time you get to the end of a page it is as if they anticipated where you wanted to go next.
I am sure this scenario sounds like an impossible dream!
The reason it sounds so unbelievable is because of how frequently the complete opposite happens. You are intimately familiar with clicking the top listing, and almost immediately clicking the back button on the browser.
You then repeat this over and over until you finally find the company who provides the information in a believable fashion. Sometimes this search can go on and on until you simply give up.
Well I am here to tell you the intitial scenario is one you can accomplish if you simply take the time to plan it out.
Think about it…
When you train your sales person you don’t throw together some ill-thought out sales presentation and send them out to conquer the world! Not if you EVER want to be successful you don’t!
You take the time to create a smooth presentation and spend time thinking through all the potential objections the prospect can throw at you. Once you’ve identified these objections, you go to work to arm your salesperson with the ammunition necessary to pick off those objections one by one.
If you spend the same time and focus on developing your online presence, you can have a salesperson that is effective EVERY TIME, and they don’t even drink up all your coffee or cut out of work early to play golf.
When you are thinking through your website you need to consider the following…
1. Who are you trying to reach?
2. Why have they NOT chosen to be a client already?
3. What reason would they have for not considering your product or service as a viable offering?
4. What are the most important benefits your buyers are looking to receive?
If you take the time to answer each of these questions, you will be equipped with the information necessary to create content that is very compelling for your visitors. Keeping these facts in mind while you are creating the content, will help you gain an immediate connection with your visitor. They’ll quickly realize that you understand them very well.
You need to make sure that every page of your site and every word of your content has a purpose. Continue to ask yourself throughout the process, “What is the purpose of this _____.”
If you do this, your visitors will feel as though you are anticipating their every move. This attention to detail will create ideal conditions to begin a strong relationship with the visitor. You’ll also go a long way in gaining their confidence that you can deliver on the promises you are making.
If you create your website with the purpose of intentionally connecting with your visitors and providing them with an incredible amount of value, without requiring them to buy something, you’ll be amazed at the results!
Make sure YOU KNOW the purpose of every page of your site and every tactic you are using. If you keep your eye on the ball and strategically build your site’s content based on your purpose, you can’t lose!
Build a Purpose Driven Website - To learn more about this author, visit Pete Brand's Website.
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Build a Purpose Driven Website
Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast.
The product sounded amazing. Almost too good to be true.
The story you saw really piqued your interest and, although your confidence is low that it’s as good as they say, you decide to do a search on Google to find it.
Well what do you know …. there it is … the top listing.
You click the link and end up on a great looking page that is organized very well. Not only that … the content seems to have been written just for you! As you continue to go through the site you are absolutely convinced this company knows you better than you know you. Every time you get to the end of a page it is as if they anticipated where you wanted to go next.
I am sure this scenario sounds like an impossible dream!
The reason it sounds so unbelievable is because of how frequently the complete opposite happens. You are intimately familiar with clicking the top listing, and almost immediately clicking the back button on the browser.
You then repeat this over and over until you finally find the company who provides the information in a believable fashion. Sometimes this search can go on and on until you simply give up.
Well I am here to tell you the intitial scenario is one you can accomplish if you simply take the time to plan it out.
Think about it…
When you train your sales person you don’t throw together some ill-thought out sales presentation and send them out to conquer the world! Not if you EVER want to be successful you don’t!
You take the time to create a smooth presentation and spend time thinking through all the potential objections the prospect can throw at you. Once you’ve identified these objections, you go to work to arm your salesperson with the ammunition necessary to pick off those objections one by one.
If you spend the same time and focus on developing your online presence, you can have a salesperson that is effective EVERY TIME, and they don’t even drink up all your coffee or cut out of work early to play golf.
When you are thinking through your website you need to consider the following…
1. Who are you trying to reach?
2. Why have they NOT chosen to be a client already?
3. What reason would they have for not considering your product or service as a viable offering?
4. What are the most important benefits your buyers are looking to receive?
If you take the time to answer each of these questions, you will be equipped with the information necessary to create content that is very compelling for your visitors. Keeping these facts in mind while you are creating the content, will help you gain an immediate connection with your visitor. They’ll quickly realize that you understand them very well.
You need to make sure that every page of your site and every word of your content has a purpose. Continue to ask yourself throughout the process, “What is the purpose of this _____.”
If you do this, your visitors will feel as though you are anticipating their every move. This attention to detail will create ideal conditions to begin a strong relationship with the visitor. You’ll also go a long way in gaining their confidence that you can deliver on the promises you are making.
If you create your website with the purpose of intentionally connecting with your visitors and providing them with an incredible amount of value, without requiring them to buy something, you’ll be amazed at the results!
Make sure YOU KNOW the purpose of every page of your site and every tactic you are using. If you keep your eye on the ball and strategically build your site’s content based on your purpose, you can’t lose!
Build a Purpose Driven Website - To learn more about this author, visit Pete Brand's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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