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Build a Purpose Driven Website
Written by: Pete BrandArticle Overview: Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast. The product sounded amazing. Almost too good to be true. The story you saw really piqued your interest and, although your confidence is low that it’s as good as they say, you decide to do a search on Google to find it. Well what do you know …. there it is … the top listing.
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Free Download - Build Traffic to Your Website through Blogging By Pete Brand |
Build a Purpose Driven Website
Build a Purpose Driven Website
Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast.
The product sounded amazing. Almost too good to be true.
The story you saw really piqued your interest and, although your confidence is low that it’s as good as they say, you decide to do a search on Google to find it.
Well what do you know …. there it is … the top listing.
You click the link and end up on a great looking page that is organized very well. Not only that … the content seems to have been written just for you! As you continue to go through the site you are absolutely convinced this company knows you better than you know you. Every time you get to the end of a page it is as if they anticipated where you wanted to go next.
I am sure this scenario sounds like an impossible dream!
The reason it sounds so unbelievable is because of how frequently the complete opposite happens. You are intimately familiar with clicking the top listing, and almost immediately clicking the back button on the browser.
You then repeat this over and over until you finally find the company who provides the information in a believable fashion. Sometimes this search can go on and on until you simply give up.
Well I am here to tell you the intitial scenario is one you can accomplish if you simply take the time to plan it out.
Think about it…
When you train your sales person you don’t throw together some ill-thought out sales presentation and send them out to conquer the world! Not if you EVER want to be successful you don’t!
You take the time to create a smooth presentation and spend time thinking through all the potential objections the prospect can throw at you. Once you’ve identified these objections, you go to work to arm your salesperson with the ammunition necessary to pick off those objections one by one.
If you spend the same time and focus on developing your online presence, you can have a salesperson that is effective EVERY TIME, and they don’t even drink up all your coffee or cut out of work early to play golf.
When you are thinking through your website you need to consider the following…
1. Who are you trying to reach?
2. Why have they NOT chosen to be a client already?
3. What reason would they have for not considering your product or service as a viable offering?
4. What are the most important benefits your buyers are looking to receive?
If you take the time to answer each of these questions, you will be equipped with the information necessary to create content that is very compelling for your visitors. Keeping these facts in mind while you are creating the content, will help you gain an immediate connection with your visitor. They’ll quickly realize that you understand them very well.
You need to make sure that every page of your site and every word of your content has a purpose. Continue to ask yourself throughout the process, “What is the purpose of this _____.”
If you do this, your visitors will feel as though you are anticipating their every move. This attention to detail will create ideal conditions to begin a strong relationship with the visitor. You’ll also go a long way in gaining their confidence that you can deliver on the promises you are making.
If you create your website with the purpose of intentionally connecting with your visitors and providing them with an incredible amount of value, without requiring them to buy something, you’ll be amazed at the results!
Make sure YOU KNOW the purpose of every page of your site and every tactic you are using. If you keep your eye on the ball and strategically build your site’s content based on your purpose, you can’t lose!
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Article Tags: website development, websites
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About the Author: Pete Brand RSS for Pete's articles - Visit Pete's website  Click here to visit Pete's website   Mirror the Actions of People Who Have What You Want Five Steps to Market Your Business with Text Messaging How to Build an Online Community with Your Offline Customers Everybody Gets Down At Times Successful People Dont Stay Down Life Changing Seven Mile Walk and My New Experiment |
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Re: what position to request?
- Hi Michael,
Great suggestion from David, or you could try something around a design consultancy,
How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant.
Ultimately whatever you are comfortable with and good luck for the future,
Mal.
Seek Venture Capital & Funding
- Hello,
Greetings from India.
I am Seeking Venture Capital for Offshore Software Company Start-up. Need advise along with Business Model Sample.
I have a basic outline for an offshore company.
1. Technology - like Microsoft Dot Net, Java, LAMP
2. Talent Team - Found Good Technology Developers.
3. Where I can get the leads/potential customers - Leads have been identified who are willing to move forward offshore projects.
4. I do not have resources like funding. It is a very critical factor to me
Industries: Manufacturing, Real Estate, Retail, Insurance, Distribution & Logistics, Healthcare, Industry Associations and Software Product Development, Agricultural Industries and Etc.
Services: Offshore Software Development Company.
Offices to be located: Hyderabad, Andhra Pradesh, India and USA.
Products/Services/Applications in areas like POS & Billing, Sales & Distribution, Production Planning, Material Management, Inventory Control, Plant Maintenance, Purchasing, Accounting and Logistics. Dynamic Web Programming with Database Driven Content Management Systems, Online Stores for E-Commerce, B2B Solutions, Community Portals, Website Redesign and Development, Custom ERP with Enterprise Wide Functional Modules such as Marketing, CRM, Accounting, Inventory Control, Sales & Distribution, Production Planning, Purchase & Stores, Logistics and Supply Chain.
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Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
Re: How to do Link Building?
- Be diligent. Build blogs.Pay attention to the contents.
Re: How can I promote my site?
- There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules.
- Search Engine Friendly Tags
- Website submission to Search Engines
- Website Submission to Social Sites (Like twitter, Facebook)
- Articles Promotion & Press Release Promotion
- Quality Directories promotion
- Contribution to Blogs, Forums
Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following.
- Keywords Stuffing.
- Hidden Links
- Maximum Links of unknown sites.
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