Focus on Providing Value, Not Making Money
Focus on Providing Value, Not Making Money
Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is … some nights you lay there in bed tossing and turning trying to figure out how you can increase your sales just an additionally $10k each month to afford that new employee, or maybe to simply stop ending up in the red each month. That can be a horrifying feeling and often eliminate any chances of you getting quality sleep until you figure it out.
Well, I am here to tell you that as long as you find yourself chasing the “almighty dollar” you’ll continue to be sleep deprived. I know this may sound crazy but it’s absolutely true.
For years I wondered why our company seemed to live “paycheck to paycheck” or “payroll cycle to payroll cycle,” when I spent so much time each day trying to figure out how to increase the company’s revenue. I just couldn’t figure it out. Finally I brought this concern up to a mentor of mine and was surprised when he told me, “You are focusing on the wrong thing.” I was a bit irritated when I heard that response. Heck, I am intimately familiar with the “Law of Attraction” and know that we attract the things and circumstances we focus on most of the time. I figured I’d set all my preconceived notions aside and ask him what I was supposed to be focusing on, if not increasing the company’s revenue.
He told me the perfect way to build a thriving company is to make sure you have clients that are raving fans, and the best way to have raving fans is to provide a tremendous value to them. The Internet has conditioned people to focus much more on “What’s in it for them” than ever before. If you build your business while keeping your focus on giving your clients much more than they expect, they’ll tell everyone they know and your business will soon go through the roof.
Wow. I was amazed at how simple this concept was, and even more amazed that I couldn’t figure it out much sooner. I knew it was important to focus on providing solid customer service, but when I looked at my business from this perspective, I realized that simply good customer service wasn’t going to cut it.
The bottom line is if you are focusing on taking care of your clients and prospective clients by delivering excellent content for free, they will begin to like you. Once this happens they will happily take out their checkbook when you have something to offer them. Focus on giving and you will receive much more in the end!
Focus on Providing Value Not Making Money - To learn more about this author, visit Pete Brand's Website.
Like this article? Share it with your friends
Focus on Providing Value, Not Making Money
Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is … some nights you lay there in bed tossing and turning trying to figure out how you can increase your sales just an additionally $10k each month to afford that new employee, or maybe to simply stop ending up in the red each month. That can be a horrifying feeling and often eliminate any chances of you getting quality sleep until you figure it out.
Well, I am here to tell you that as long as you find yourself chasing the “almighty dollar” you’ll continue to be sleep deprived. I know this may sound crazy but it’s absolutely true.
For years I wondered why our company seemed to live “paycheck to paycheck” or “payroll cycle to payroll cycle,” when I spent so much time each day trying to figure out how to increase the company’s revenue. I just couldn’t figure it out. Finally I brought this concern up to a mentor of mine and was surprised when he told me, “You are focusing on the wrong thing.” I was a bit irritated when I heard that response. Heck, I am intimately familiar with the “Law of Attraction” and know that we attract the things and circumstances we focus on most of the time. I figured I’d set all my preconceived notions aside and ask him what I was supposed to be focusing on, if not increasing the company’s revenue.
He told me the perfect way to build a thriving company is to make sure you have clients that are raving fans, and the best way to have raving fans is to provide a tremendous value to them. The Internet has conditioned people to focus much more on “What’s in it for them” than ever before. If you build your business while keeping your focus on giving your clients much more than they expect, they’ll tell everyone they know and your business will soon go through the roof.
Wow. I was amazed at how simple this concept was, and even more amazed that I couldn’t figure it out much sooner. I knew it was important to focus on providing solid customer service, but when I looked at my business from this perspective, I realized that simply good customer service wasn’t going to cut it.
The bottom line is if you are focusing on taking care of your clients and prospective clients by delivering excellent content for free, they will begin to like you. Once this happens they will happily take out their checkbook when you have something to offer them. Focus on giving and you will receive much more in the end!
Focus on Providing Value Not Making Money - To learn more about this author, visit Pete Brand's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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