Focus on Providing Value, Not Making Money

Guest post by: Pete Brand
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Focus on Providing Value, Not Making Money

Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is … some nights you lay there in bed tossing and turning trying to figure out how you can increase your sales just an additionally $10k each month to afford that new employee, or maybe to simply stop ending up in the red each month. That can be a horrifying feeling and often eliminate any chances of you getting quality sleep until you figure it out.

Well, I am here to tell you that as long as you find yourself chasing the “almighty dollar” you’ll continue to be sleep deprived. I know this may sound crazy but it’s absolutely true.

For years I wondered why our company seemed to live “paycheck to paycheck” or “payroll cycle to payroll cycle,” when I spent so much time each day trying to figure out how to increase the company’s revenue. I just couldn’t figure it out. Finally I brought this concern up to a mentor of mine and was surprised when he told me, “You are focusing on the wrong thing.” I was a bit irritated when I heard that response. Heck, I am intimately familiar with the “Law of Attraction” and know that we attract the things and circumstances we focus on most of the time. I figured I’d set all my preconceived notions aside and ask him what I was supposed to be focusing on, if not increasing the company’s revenue.

He told me the perfect way to build a thriving company is to make sure you have clients that are raving fans, and the best way to have raving fans is to provide a tremendous value to them. The Internet has conditioned people to focus much more on “What’s in it for them” than ever before. If you build your business while keeping your focus on giving your clients much more than they expect, they’ll tell everyone they know and your business will soon go through the roof.

Wow. I was amazed at how simple this concept was, and even more amazed that I couldn’t figure it out much sooner. I knew it was important to focus on providing solid customer service, but when I looked at my business from this perspective, I realized that simply good customer service wasn’t going to cut it.

The bottom line is if you are focusing on taking care of your clients and prospective clients by delivering excellent content for free, they will begin to like you. Once this happens they will happily take out their checkbook when you have something to offer them. Focus on giving and you will receive much more in the end!

Are you providing what people want or are you trying to provide what you think people need?

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Build Traffic to Your Website through Blogging - By Pete Brand

About the Author: Pete Brand

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Pete Brand is a businessman. He created a successful distribution business throughout the United States, which grew to a network of 2,500 sales people, under his supervision. He also acquired substantial sales and marketing experience with a local telecom company, and helped them to become the number one distributor of the product they marketed. He was introduced to the Internet in 1998 and was fascinated at the possibilities. Although he didn't know how to design or program a website, he saw the incredible opportunities the Internet presented in reaching people around the world quickly and efficiently. This motivated Pete to start a website development company which has since helped hundreds of companies around the world create well over $100,000,000 in online revenue. Pete has a passion for Internet marketing and teaching individuals and companies the exact ingredients required for starting and running a successful online business. His expertise covers both “business to business” and “business to consumer” areas of online marketing.
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Focus on Providing Value, Not Making Money

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