Turn Your Website into an ATM with Email Marketing
Turn Your Website into an ATM with Email Marketing
How many times have you found yourself in a discussion with one of your clients where you heard them say, “I didn’t know you guys did that?” or “I never thought of taking that approach.” I am not sure what your answer is but I can tell you I have heard that far too many times. All of us work hard to build awareness of our products or services through advertising and PR efforts. We work so hard to attract new clients and in the meantime we ignore the largest assets every company possesses. OUR OWN CUSTOMER BASE!
Sure you may have an excellent customer service plan but how often do you put effort toward communicating with your clients on an ongoing basis? Do you share successes you’ve experienced with other clients or show them how they can be maximizing the effectiveness of the product or service you have provided them? Well, if you are like me your answer is probably, “Not as well or as often as I should.” Don’t worry, you can change that today and eliminate it as future mistake.
Let’s look at your company offering logically …
Every single one of your customers chose your company because they felt you were qualified to deliver them the results they were looking to receive. When someone chooses to work with my company, Mindscape, they do it because they have seen the results we’ve helped over 500 companies receive over the past 8 years. Whenever someone decides they need to make a purchase, their goal is spend their money with a company who they believe can deliver the absolute best results. I understand some companies make this decision based on relationships and others simply make their decision based on price. The ultimate factor in the decision making process typically is whether they believe the company can deliver on the promise they are making.
If you believe that is true, you need to ask yourself one simple question. “Am I doing everything possible to ensure my clients will continue to purchase from me?” If you can’t easily spit out three or four things you are doing to further strengthen your relationship with your customers, you are probably missing the boat. Many companies stop all communication with their clients once the sale is made. This is the costliest mistake you could ever make. If you find yourself in this situation, you need to immediately get to work and create a plan to continue the communication channel between you and your existing customers.
Simple Communication Strategy
Whether you are offering a product or a service, there are certain benefits your clients are expecting to receive through their buying decision. There are also benefits they may not be aware of. If you can do a good job uncovering these benefits, even after the initial sale, you will continue to build trust and deepen your relationship with your customers.
Email Marketing provides every company with the ability to provide frequent communication with your customer base very inexpensively. I know everyone has email inboxes that are becoming increasingly full of junk, and why would they want to receive yet another email? This concern is extremely valid, but the way you approach your email marketing strategy can make it a complete non-issue.
If you focus on providing ongoing education for your clients showing them how to maximize the impact your product or service can deliver, they won’t only view your email as something they don’t want to miss, they’ll also love you and become a raving fan! Most companies fail with their email marketing efforts because they can’t seem to stop sending out one way advertisements which are constantly trying to get you to pull out your wallet or checkbook. Be different.
You should develop an email marketing strategy that is focused on education. Send out a couple emails each week which provide highlights on how another client used your product or service to receive a certain result. These type of real world examples might just give your new customer an idea which not only solidifies, in their mind, their decision to choose your company, but also will increase the value of your product offering. If you are focused on continually improving on the value you offer your clients, even after the sale, you will create a fan base and they’ll be anxious choose your company again.
Think about it for a second. You just invested $10,000 because a sales person showed you how you could turn that $10,000 into an additional $100,000 of revenue in the next 12 months. They seemed to know what they were talking about, and showed you how a very similar company had experienced those exact results. You made your buying decision two weeks ago and everything seems to be going in the exact direction you hoped it would. As you are thinking about it you get a notification that you have a new email. You realize it is coming from this sales person and in the email he is explaining how a brand new client just used their product to create an additional $400,000 in annual revenue. Not only that, but the sales person explained exactly how they did it. You think, “WOW, I didn’t realize it could do that!” Then once you think about it you realize if you made one simple change in your process, you could realize an additional $1,000,000 just by thinking about it differently.
If you use a combination of your website and email marketing to continually provide value and ideas to your existing client base, you will find yourself working hard to simply keep up with the demand. Using email marketing to constantly ask for business is the wrong way to go about it and a quick way to be viewed as a pest. Using email marketing to provide ongoing value through educating your clients will help you turn your website, and your client’s websites into ATM machines.
Take a few minutes to think about ways your clients can maximize the benefits offered through the purchase of your product offerings. Once you’ve come up with some ideas you may have not thought of before, send an email to your clients and share this information with them. They will be extremely grateful and your relationship will ultimately strengthen.
Turn Your Website into an ATM with Email Marketing - To learn more about this author, visit Pete Brand's Website.
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Turn Your Website into an ATM with Email Marketing
How many times have you found yourself in a discussion with one of your clients where you heard them say, “I didn’t know you guys did that?” or “I never thought of taking that approach.” I am not sure what your answer is but I can tell you I have heard that far too many times. All of us work hard to build awareness of our products or services through advertising and PR efforts. We work so hard to attract new clients and in the meantime we ignore the largest assets every company possesses. OUR OWN CUSTOMER BASE!
Sure you may have an excellent customer service plan but how often do you put effort toward communicating with your clients on an ongoing basis? Do you share successes you’ve experienced with other clients or show them how they can be maximizing the effectiveness of the product or service you have provided them? Well, if you are like me your answer is probably, “Not as well or as often as I should.” Don’t worry, you can change that today and eliminate it as future mistake.
Let’s look at your company offering logically …
Every single one of your customers chose your company because they felt you were qualified to deliver them the results they were looking to receive. When someone chooses to work with my company, Mindscape, they do it because they have seen the results we’ve helped over 500 companies receive over the past 8 years. Whenever someone decides they need to make a purchase, their goal is spend their money with a company who they believe can deliver the absolute best results. I understand some companies make this decision based on relationships and others simply make their decision based on price. The ultimate factor in the decision making process typically is whether they believe the company can deliver on the promise they are making.
If you believe that is true, you need to ask yourself one simple question. “Am I doing everything possible to ensure my clients will continue to purchase from me?” If you can’t easily spit out three or four things you are doing to further strengthen your relationship with your customers, you are probably missing the boat. Many companies stop all communication with their clients once the sale is made. This is the costliest mistake you could ever make. If you find yourself in this situation, you need to immediately get to work and create a plan to continue the communication channel between you and your existing customers.
Simple Communication Strategy
Whether you are offering a product or a service, there are certain benefits your clients are expecting to receive through their buying decision. There are also benefits they may not be aware of. If you can do a good job uncovering these benefits, even after the initial sale, you will continue to build trust and deepen your relationship with your customers.
Email Marketing provides every company with the ability to provide frequent communication with your customer base very inexpensively. I know everyone has email inboxes that are becoming increasingly full of junk, and why would they want to receive yet another email? This concern is extremely valid, but the way you approach your email marketing strategy can make it a complete non-issue.
If you focus on providing ongoing education for your clients showing them how to maximize the impact your product or service can deliver, they won’t only view your email as something they don’t want to miss, they’ll also love you and become a raving fan! Most companies fail with their email marketing efforts because they can’t seem to stop sending out one way advertisements which are constantly trying to get you to pull out your wallet or checkbook. Be different.
You should develop an email marketing strategy that is focused on education. Send out a couple emails each week which provide highlights on how another client used your product or service to receive a certain result. These type of real world examples might just give your new customer an idea which not only solidifies, in their mind, their decision to choose your company, but also will increase the value of your product offering. If you are focused on continually improving on the value you offer your clients, even after the sale, you will create a fan base and they’ll be anxious choose your company again.
Think about it for a second. You just invested $10,000 because a sales person showed you how you could turn that $10,000 into an additional $100,000 of revenue in the next 12 months. They seemed to know what they were talking about, and showed you how a very similar company had experienced those exact results. You made your buying decision two weeks ago and everything seems to be going in the exact direction you hoped it would. As you are thinking about it you get a notification that you have a new email. You realize it is coming from this sales person and in the email he is explaining how a brand new client just used their product to create an additional $400,000 in annual revenue. Not only that, but the sales person explained exactly how they did it. You think, “WOW, I didn’t realize it could do that!” Then once you think about it you realize if you made one simple change in your process, you could realize an additional $1,000,000 just by thinking about it differently.
If you use a combination of your website and email marketing to continually provide value and ideas to your existing client base, you will find yourself working hard to simply keep up with the demand. Using email marketing to constantly ask for business is the wrong way to go about it and a quick way to be viewed as a pest. Using email marketing to provide ongoing value through educating your clients will help you turn your website, and your client’s websites into ATM machines.
Take a few minutes to think about ways your clients can maximize the benefits offered through the purchase of your product offerings. Once you’ve come up with some ideas you may have not thought of before, send an email to your clients and share this information with them. They will be extremely grateful and your relationship will ultimately strengthen.
Turn Your Website into an ATM with Email Marketing - To learn more about this author, visit Pete Brand's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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