Pete Brand Articles

Want to be Successful Online? Just do SOMETHING! - Click To Read Article
I listened to a webinar that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the most important things I took from the webinar was that you don’t have to go a million miles an hour toward reaching your goals. You can make significant progress by simply doing something consistently. They discussed a couple examples of individuals who had build entire businesses in approximately four hours that are producing significant income still today.

Use Amazon.com to Get to Know Your Buyers Intimately - Click To Read Article
NEWS FLASH: Your buyers don’t care about you, your company, or your products! They only care about “What’s in it for them!” I believe this is one of the most frequent statements we make on our blogs, in our articles, in our seminars and workshops, and in conversation. We say it because it is absolutely true and I recommend you take action which is consistent to the truthfulness of the statement. That is if you’d like your company to remain viable.

Turn Your Website into an ATM with Email Marketing - Click To Read Article
How many times have you found yourself in a discussion with one of your clients where you heard them say, “I didn’t know you guys did that?” or “I never thought of taking that approach.” I am not sure what your answer is but I can tell you I have heard that far too many times. All of us work hard to build awareness of our products or services through advertising and PR efforts. We work so hard to attract new clients and in the meantime we ignore the largest assets every company possesses. OUR OWN CUSTOMER BASE!

Learn the Six Guaranteed Steps to Successful Website Development - Click To Read Article
Well I can tell you succeeding on the web is much easier than you would expect. This article will deliver on the promise made in the title and will teach you the six steps necessary to be successful online. Even better than delivering on the promise … I guarantee you it is much easier and more logical than you’ve ever believed. So, for all you 35+ geezers out there (me included), just follow the formula, take action, and you will be amazed at the results.

Learn How to Lower Your Bounce Rate - Click To Read Article
The best way to tell if you have an effective website structure and if the flow of your site is working is by looking at the analytics of your site. If you don’t currently have some type of analytics program on your website, DO IT NOW! You can get a Google Analytics account set up for free and have it installed on your site within minutes. I understand that looking at your website statistics can be an overwhelming task since you will be presented with such a vast amount of information. Don’t worry. We’ll make it easier for you by pointing out what is the most important information to focus on.

If you JUST build it...They WON'T come! - Click To Read Article
You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and very few visitors from that huge investment. In fact you may be viewing your site as a HUGE expense and it doesn’t feel as if that expense is ever going to deliver any revenue. Well I am here to tell you that doesn’t have to be the case.

How to Use Twitter for Your Business - Click To Read Article
Heck, until recently I didn’t really understand the true power of Twitter so I figure this would be a good place to clear it all up. For the purpose of this article let’s take a quick look at the Internet landscape and compare it to something we can all relate to … The city you live in right now. Think about the parts of town where you go to find things to buy, whether it be a mall, a strip mall, or even the market where companies and individuals are all set up to sell their goods.

How to Use Twitter for Sales Prospecting - Click To Read Article
Today I’d like to chat a little about how you can use Twitter to identify hot prospects and begin a conversation with them that can lead to the beginnings of a strong relationship. Not only that, but you can accomplish this without leaving your desk, and without even picking up your phone!

How to Use Twitter to Build Customer Loyalty - Click To Read Article
If you are anything like me you are probably of the mindset that the Internet has significantly lessened the level of customer loyalty that most companies are accustomed to. The reason for this is consumers now have so many choices, they no longer have to rely on digging through the phone book or count on the right “interruption based” advertising message to create a “top of mind awareness” for when they are ready to make a buying decision.

How to Create a Winning Content Strategy - Click To Read Article
How many times have you found yourself wishing you could find the perfect salesperson? You know the kind … the salesperson who is at the office every day clearly communicating your message and hitting the mark every time. When the conversation begins with the prospect they immediately know this salesperson understands them completely and within just a few minutes they feel completely confident that your company’s product offering is just right for them. Not only that, this salesperson can meet with far more clients than you ever dreamed was humanly possible. Well, I am here to tell you this sales person is available RIGHT NOW, and is willing to work for you 24 hours a day, 7 days a week!

How to Build a Killer Email Database - Click To Read Article
It is amazing how many companies don’t realize how incredibly valuable a solid email database is. It’s truly the most valuable online asset a company has, and yet, they seem to completely ignore the importance by not including any tactics or calls to action on their website asking for this priceless piece of information … the visitors email address. Just think about it for a second. This person arrived on your website because they were interested in something you offer that is related to problem they are looking to solve. This automatically makes them a prospect for your offering, and therefore you should be interested in gaining the identity of that visitor.

Get Return Visitors through Engagement - Click To Read Article
How many times have you found yourself looking at your website statistics and noticed that 90% + of your visitors were brand new? You may have looked at that statistic and found yourself getting excited that so many new people were finding you each month. Well I am not trying to make you feel bad but…. That’s not a good thing. What it should be telling you is that visitors are arriving to your site, possibly clicking into it a bit, and not finding anything memorable enough to make them want to return. Hang on a second … I am not slamming your current site or trying to make you feel as if your company is the only company in this position. It’s actually quite normal. It doesn’t have to be though.

Focus on Providing Value, Not Making Money - Click To Read Article
Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is … some nights you lay there in bed tossing and turning trying to figure out how you can increase your sales just an additionally $10k each month to afford that new employee, or maybe to simply stop ending up in the red each month. That can be a horrifying feeling and often eliminate any chances of you getting quality sleep until you figure it out. Well, I am here to tell you that as long as you find yourself chasing the “almighty dollar” you’ll continue to be sleep deprived. I know this may sound crazy but it’s absolutely true.

Eight Steps to Number One on Google - Click To Read Article
The following are eight elements for you to take into consideration whenever you add any new content to your site. If you address each of these elements your search positioning will consistently improve, as will the quality of visitors coming to your site. Let’s face it … You don’t just want traffic; you want relevant traffic that is looking to buy. The following is a list of things you need to focus on so your website will appear at the top of the search results in the most relevant of searches.

Dominate Your Online Competition through Espionage - Click To Read Article
Typically when we hear the word espionage we don't think of it as a strategy to legitimately increase your business. The word always seems to accompany an image of someone being led away in hand cuffs on their way to a long prison stay. Well I am hear to tell you espionage isn't always an unethical way of doing things. In fact, I think you'll find that the leading companies and organizations take part in this type of business strategy every day, and they do it without the fear of being locked away in a prison cell. Let's take a peek at the true meaning of the word...

Confessions of a REFORMED Twitter Spammer - Click To Read Article
I HATE spam just as much as you do I promise! I already receive over 100 legitimate emails each day and if you were to add the amount of spam messages I get I’d say the number would be closer to 1,000. Thank God for spam filters! If you couple this hatred with the fact that I wholeheartedly believe in working hard to attract highly targeted visitors to your website and not simply build traffic simply for the sake of building traffic, you may find it difficult to believe how I fell into the trap … that is unless you’ve fallen in the trap as well.

Build a Purpose Driven Website - Click To Read Article
Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast. The product sounded amazing. Almost too good to be true. The story you saw really piqued your interest and, although your confidence is low that it’s as good as they say, you decide to do a search on Google to find it. Well what do you know …. there it is … the top listing.

Building Trust and Friendships with Social Media - Click To Read Article
I’ve been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to their website. The problem is … Simply adding a tactic will never be a long term solution! I want to make sure I don’t come across the wrong way. I am not saying I have all the solutions or that people who are experiencing declining sales are doing so because they don’t know what they are doing. I know we are in the midst of the worst economic conditions of all time and we are unfortunately all a victim of these circumstances. I personally look at difficult financial times as an excellent opportunity for the cream to rise to the top.

7 Steps to Generate Massive Online Buzz - Click To Read Article
Can you remember a time when you were with your friends or family and you saw something on TV that was directly related to something you or your company produced? Can you remember the feeling of pride that overtook you? Well I can. We created a website for one of our clients that had several lead generation tools built in. These tools provided a huge benefit to the site’s visitors and ended up generating so many leads the company decided to shift their marketing budget almost entirely to the web. When we heard this news we were really happy to hear how our plans were delivering such excellent results.


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