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Pete Brand Articles

Written by: Pete Brand

You May Think You Are Helping Others … But Find Out You Were The One Getting Helped! - Click To Read Article
Today was an amazing day down here in the Dominican Republic on many levels. Although I leave tomorrow to come home, I am not returning alone. I'll be bringing memories of all the kids we had the opportunity to help and meet while we were down here home with me. I've been feeling like I wanted to help others who were less fortunate than myself for the past six months or so. I didn't know what I wanted to do, or how I could help, and then this opportunity arose. I personally believe that everything happens for a reason and I immediately decided I wanted to go.

Why Should Your Prospects Choose You? Show Them You Are Worthy! - Click To Read Article
It's interesting to look at the process people go through when starting a new website ... Once they decide they need a site they begin to plan what content they'd like to have on the site. The majority of the companies decide they need a page that talks about them so they add an "About Us" page to their site. Secondly they would like to talk about their products or services so they add a "Products" or "Services" page to their site. The most important part to the new website is giving it's visitors the ability to contact them to do business or ask questions which is where the infamous "Contact Us" page comes from.

What Excuse are You Using to Not Improve Your Situation? - Click To Read Article
I can't tell you how many times I've came up with what I believed was an incredible idea, and either came up with a reason why it wouldn't work or simply didn't take any action toward making that idea a reality. I'm sure you have found yourself in the exact same situation. Think about how many times you've heard yourself saying one of the following statements... I am just too busy. I would love to do (insert goal here) but I just can't afford it. That may work for some people but I don't think it will work for me. or the infamous ... I will get around to it someday! I read a statement in an article earlier this year and was compelled to write it on a post it note and stick it to my desk. The statement was, "There is never a lack of good ideas, only a lack of follow through."

Use Email Marketing to Increase Your Value - Click To Read Article
How many times have you purchased something where you knew you weren't getting all the benefits that you could? A perfect example of this is one that all of us in our mid-to-late thirties, and up, can think of. Remember way back in the old days when they created that thing called a VCR? I still have one of those prehistoric machines and you know what? It's still blinking 12:00 over and over again. Not only that but I still have no idea of how to program it to record a show at a pre-set time. Read the instruction manual you say? Whatever! I don't have the time or patience. This isn't just a problem with hard products. It relates to services as well, and it's even more critical for you to address if it is tied to a membership type product.

Support Your Website Visitors through Empowerment - Click To Read Article
It's amazing how many sites I end up on these days that have still not embraced the interactivity available online. Wake up people!!!! It's 2009 and we've already been through web 1.0, web 2.0, and web 3.0 seems to be taking shape. Ditch your boring, one dimensional website and your "company focused" content and get with the times! The people who are visiting your website are only looking for "what's in it for them." Sooo..... What does your site offer? I understand that you are an expert in the area of YOUR business and not necessarily in web marketing. You may not even have an idea of what is possible online. Alright, enough of the reality check. :)

Take a Break from Focusing on Your Success and Focus on Giving Back! - Click To Read Article
I know I typically use this blog to write about Internet marketing strategies, web marketing tactics, and basically whatever it takes to be successful online. Well, in my opinion there is no reason to do all the hard work to become successful online if you don't GIVE BACK! Call it good karma, call it blessings, call it whatever you want. We are all human beings inhabiting the same planet and it's very easy to get caught up in ourselves and forget there are many less fortunate people who could use our help. I personally have never either had the opportunity, or found the motivation to make the decision to pitch in to help make the world a better place. Until now!

Step-by-Step Process to STOP Wasting Money On Your Online Marketing - Click To Read Article
So it's been a touch over two months since I posted my rant on the "posers" in the online marketing world. Believe it or not I am still fired up over the "hacks" that swindle business owners out of their money for services they are less than qualified to provide. I am quite sure I'll continue to be irritated because this type of junk will never stop. Rather than go off on another tangent, I want to provide some value and equip you with a step-by-step process I promised to post if enough of you asked for it. Well, I received several requests and although it's been awhile ... here you go!

Seven Steps to Lose Weight with Twitter - Click To Read Article
You might be saying, "Come on now! The only thing social media does is add to my waistline since I spend too much time in front of the computer." Well I am here to tell you that's only because you are using it wrong. I'm not making that statement in an accusatory way. I've fallen into the same trap (as evidenced by my increasingly large physique). :) We've all rushed out to purchase the "at home" exercise equipment which we've creatively figured out how to use as place to hang our clothes, or as a dust collector. Come on ... you remember. You decided to purchase the equipment for your home so you could eliminate the recurring fee you paid to the health club. The crazy thing is you weren't using the membership anyhow.

How to Build an Online Community with Your Offline Customers - Click To Read Article
Let's face it, the Internet has changed the world and no matter what type of business you have, YOU NEED to figure out how to use it for your company. I don't think there's a business owner or marketing manager alive who hasn't realized they need to include the Internet in their marketing efforts. If there does happen to be one or two left out there who still feel the Internet just doesn't work for their business, I'm quite sure they are spending their last few days as a relevant business or marketing person. :)

Focus On Profitable, Targeted Traffic to Succeed Online - Click To Read Article
It drives me nuts when I'm helping a client who trusted a, so called, "professional" to help them with their optimization or pay-per-click campaign, and all they did was flush their money down the toilet. I'd like to take a second to make an announcement to all those "professionals" out there who insist on preying on the naivity in the marketplace ... STOP PRETENDING YOU KNOW WHAT YOU ARE DOING MORONS!!!! Sorry for the harsh words and tone but I am tired of it. The more of this garbage that happens in the marketplace, the more the industry I love gets muddied up.

Five Steps to Market Your Business with Text Messaging - Click To Read Article
I remember the days before cell phones. Remember when you needed to wait until your friend returned home from the beach, or from thier cross-town visit with Aunt Bernice? Those days are long gone! It seems everyone has cell phones these days. Everyone from six and seven year olds all the way to 90 year old grannies! Some of you may be shaking your heads and thinking, "What is this world coming to? We made it without cell phones, why can't they?!?" Guess what? Every time you make that statement or think that thought you are wasting your time. Things are NOT going to reverse, and people won't return those cell phones. So ... accept it! :)

Doing Good and Having Fun Can Transcend a Language Barrier - Click To Read Article
Well I am on day three down here in the Dominican Republic and somehow my body is still functioning. I won't lie ... I am not someone that partakes in much physical labor. It's not that I don't enjoy it ... well ok, I don't, but I am loving every second of it down here. :) Today we were up early and headed back to the school in Herrera to do some painting. Our little 12 person team painted four classrooms and the kitchen! The walls were quite dirty to begin with but once we were finished everything looked fresh and new! If only we could see the looks on the students faces when they return to the newly painted walls. I am sure they'll enjoy it since they are some of the most appreciative people I've ever met.

Build Traffic to Your Website through Blogging - Click To Read Article
If you've ever been deep sea fishing I'm sure you remember how there were far more fishing poles with lines in the water than there were people on the boat. This helped increase the chances that each person on the trip enjoyed the awesome experience of hooking and reeling in a nice big fish. You should employ this same strategy when you are looking to build traffic to your website. The most effective way to do it is to expand your digital footprint by increasing the amount of content that links back to your website from other websites.

Why Do So Many Businesses Fail? - Click To Read Article
Since beginning this experiment I've had a lot of time to think about things during my seven mile walks each day. It seems all we hear about in the news lately is how all the mega-corporations are failing. Whether it's a company that is completely destroyed and forced out of business due to corrupt managment, or the government needing to jump in an bail out the automotive companies. The fact that I even know what's going on in the world is amazing, since I boycotted the news back in January and haven't began watching it since that time. Unfortunately I spend a good amount of time with Twitter and see all the doom and gloom headlines each day. THANKS ALOT TWITTER!!!

Want to Excel in Social Media? BE SOCIAL! - Click To Read Article
I have been consistently referring to myself as, "The least social person in social media" for quite some time. Now don't get me wrong, I am not some anti-social hermit who stays locked up in their basement ranting and raving online ... but I am also not some socialite who jumps around to all the "hot spots" in town either. I am perfectly content with going to work in the morning, hanging out with the amazing people I work with at Mindscape at Hanon McKendry, and heading home to enjoy my family. That is until recently....

Starting New Habits is Uncomfortable … But Necessary for Success! - Click To Read Article
Well I survived my first day of my new commitments, and you know what? It wasn't that bad! I'm not saying that it was easy. If I did ... I'd be lying! Every time we start new habits it is very uncomfortable, but if we continue to do things the same way over and over and follow our old habits ... we can expect to live with the uncomfortable feeling of never achieving more. In my opinion, the second we stop striving to become better, we begin to die. You tell me ... What could be more uncomfortable than death?

Start New Today … Be A Thermostat Not a Thermometer - Click To Read Article
No ... I promise you I haven't lost my mind, nor am I encouraging you to "shape shift" into an inanimate object. One thing each of us can be assured of in life is that we'll all experience a roller coaster of events and emotions that accompany those events. People we love will die, people we work with will be dishonest and take credit for the things we do, and companies who we absolutely knew were going to buy from us ... won't. You can be assured that in business you'll experience just as much good as you will bad. Wow ... how uplifting huh?

SET GOALS! You Can’t Be Successful if You Don’t Define What That Means - Click To Read Article
Remember when you were a kid and your parents told you that you could do anything you set your mind to ... even if you wanted to become the president of the United States? I do! I can almost feel the same excitement I felt when they told me. I was excited to one day play in the NBA the NFL and I'd also be an all star pitcher for the Detroit Tigers. If someone would have asked me if I truly believed that I could accomplish all those things I would have said, "Of course I can, my parents told me I could do anything if I set my mind to it!" What was it that you wanted to accomplish?

Owning a Small Business Can Be Like Living Alone On An Island - Click To Read Article
Can you remember when you decided to start your business? I am sure you felt the same nervous excitement I did! I remember when I first told my plans to my Mom. She said, "That sounds exciting Pete, but wouldn't you rather get a job with a big company so you can work hard and have a pension some day?" My response was, "No Mom, I don't want to be in a position where I know exactly what my paycheck is going to be each week." I wanted to know I had the ability to build something that would produce a large income, and perhaps one day I would build it to a point where I could sell it for enough money that I could retire to an island somewhere and drink pina coladas in the sun every day.

Maximize Your Potential by Having a Positive Attitude - Click To Read Article
Throughout the course of my life I've never met a successful person who consistently possessed a negative attitude. I am not saying all the successful people I meet are always happy. All of us have challenges and times where we just aren't on our game, but the most successful people I've met ALWAYS have a positive outlook on their business, their life, and pretty much everything they are involved with.

Mirror the Actions of People Who Have What You Want - Click To Read Article
When I was 20 years old I was introduced to a business opportunity which had a very solid process which, if followed, would have produced significant results. At least that's what I was told. I was a tad bit different back in those days. I had a rockin' mullet with my hair below my shoulders, an earring, but it was all business on the top ... just a little poofy business since I hadn't yet been introduced to hair product. :) The guys I met with, explained how this would be my own business and how, although I was in business for myself, I wasn't in business by myself. They committed to teach me the same system that many other people had followed to become extremely successful.

Life Changing Seven Mile Walk and My New Experiment - Click To Read Article
Last Saturday my wife and I decided to go for a walk along the Grand River at Riverside Park. It was a beautiful morning and although I declined when she first asked me if I wanted to walk, I am very glad I changed my mind.

It’s Not Just Who You Know … It’s Who You Associate With! - Click To Read Article
I am always amazed when I see a couple who has been married for several years and they have adopted each others mannerisms and facial expressions. Sometimes it seems as though they underwent some crazy DNA experiment and were morphing into each other. It's not that difficult to understand how it happens when you think about it. We all share little sayings, inside jokes, private stories, and even similar philosophies on life. After all, your spouse is the person you spend the most time with. Well ... in most cases. :) These same traits, philosophies, and mannersims are transfered into our children as they are being brought up and maturing into adults. Although our children share our DNA and are predisposed to looking like us, there are many other characteristics they pick up from associating with us throughout their formative years.

Just Because You Are A Negative Whiner Today, Doesn’t Mean You Can’t Change! - Click To Read Article
Alright so I just told you yesterday that if you encounter someone who is always complaining or moaning you need to realize they are simply a complainer and moaner so you shouldn't waste your time asking why... And now I am telling you just because you are a negative whiner today, doesn't mean you can't change! What's the deal? Ha ha! Well there is one huge difference. If you find yourself dealing with a negative whiner you have absolutely no control over that person, and attempting to change them is absolutely impossible. The only person on the face of the planet we have any power to change is ourselves. If you can find it within yourself to absolutely believe that the only person stopping your from changing, is yourself ... You should feel empowered!

If You Want to Succeed … Have a Plan! - Click To Read Article
Ok well this isn't a trip journal, so I'll get to my point and how this all relates to what I have been writing about on this 30 day experiment. I have already written about accountability, having a positive attitude, and setting goals to help improve your chances of success. Well, just like my trip out west, if you set a goal that you truly want to achieve, it would be silly to believe you can just do whatever you want to achieve that goal. Sure you could just set the goal, think about it all the time, and do little tasks here and there that will help you advance towards the realization of that goal, but it would take you much longer to get there ... if you ever did.

If You Plan to Succeed … You Need to Believe You Will! - Click To Read Article
I can't tell you how many times in the past where I've said I was going to accomplish something, set out a plan, and didn't accomplish it. Now there were many reasons why I didn't get it done but the biggest reason I didn't is because I simply didn't have a strong enough belief that I could. I've heard the saying a million times: "Whether you think you can, or you think you can't ... You are right! This saying is so true. Think about it for a second...

If You Want Something You Don’t Have … TAKE ACTION! - Click To Read Article
Let's face it ... each of us want things we don't currently have and circumstances we'd love to improve. The question is how bad do you want them, and are you willing to do what it takes? I've often found myself complaining about how busy I am and how difficult it is to accomplish all that I want to. About 18 months ago I decided to keep track of everything I was doing throughout the course of each day so I could attempt to figure out how I could maximize my productivity and accomplish more. To my surprise ...

Guide Yourself With Strong Resolutions - Click To Read Article
Here we are again at the time of the year when we've spent time reviewing the previous year, and in this case ... decade. It's now time to chart out what you'll focus on for the coming year. Have you taken the time to create your New Year's resolutions? Are you one of those people who just don't believe in making resolutions? Or ... Are you the person who won't tell anyone because you're pretty sure you won't follow them anyhow and don't want to embarrass yourself. This year I took special care in setting my resolutions. I used the fact that we transitioning from one decade to another as a reason to spend more time and effort reflecting and planning for the coming year. I have to admit I've typically come up with resolutions like the following .... "I will lose 20 pounds." or "I won't eat fast food."

Experience Your Surroundings As If You Are A Tourist Seeing Them For The First Time - Click To Read Article
Since I started my experiment I've realized that I'm paying much closer attention to my thoughts, my actions, and also my surroundings, and I have to tell you it has modified the way I look at things in a big way. I've been fortunate to do quite a bit of traveling in the past few months and have seen some incredibly beautiful and interesting places. Whether it was the beauty of the amazing people I met while in the Dominican Republic, the majestic mountains of Colorado, the awesome coastline and cliffs of Laguna Beach, or the history and beautiful monuments I visited while in Washington DC.

Everybody Gets Down At Times … Successful People Don’t Stay Down! - Click To Read Article
I work very hard to maintain a positive attitude and a positive outlook on life. The longer I've focused on this, sometimes elusive goal, the easier it has become to maintain a positive outlook on my life and the challenges I am faced with. Although it has gotten easier with time, it can still be difficult. I used to think people who constantly preached the importance of being a "Positive Thinker," were strange. I always thought these people needed to wake up and smell the coffee!

Encourage Personal Branding to Build a Strong Company - Click To Read Article
I've spent quite a bit of time lately thinking about personal branding and what role it can play in the overall business strategy of a company. Each time I think about it I continue to do so in terms of how it plays a role in sports. I'm sure that just like me, when you played any type of organized sports when you were young, the coach constantly talked with you about the importance of the TEAM. I'm sure you all heard the saying, "There is no I in team" a million times as you came up through the ranks.

Finding Motivation Shouldn’t Take Extraordinary Measures - Click To Read Article
Although some movies miss the mark and aren't very interesting, this movie did an excellent job! The movie was a story about a father who had two children with Pompe Disease which is very similar to Muscular Dystrophy. The muscles deteriorate due to the inability of the body to break down the sugars. According to the movie the life expectancy of a child with the disease is only about 9 years. I was on the verge of tears several times as I watched the parents struggle with the fact: two of their children were nearing that magic age of 9, while they were desperately seeking a cure for this horrible disease. The father was constantly doing research just trying to find some hope. He ultimately identified a grumpy old scientist who had a theory which gave him hope.

Don’t Let the Fear of Failure Limit Your Potential - Click To Read Article
I hear people all the time complain about their employment situation over and over. I know a few people who have had the same job since I've known them and even though they've stayed at the same place for as many as 30 years, every time I see them they tell me how much they hate their job. They complain about how their boss doesn't treat them right and about how tedious it is. I don't get it! Why would anyone stay in a situation that brings them nothing but unhappiness? I've even heard these same people tell me about how they are always looking but just can't find a job "as good as" the job they currently have. Huh? Are they kidding?

Don’t Waste Your Energy Asking Why. Sometimes That’s Just the Way it Is! - Click To Read Article
Don't you just love it when you are cooped up in the car with young children, going on a long trip and every time they see something they haven't seen before, they begin with the questions? Well, if you are anything like me ... it drives you nuts! :) I understand these questions are an absolute requirement for their development and the answers you provide goes a long way in developing their intellectual capital. So, although it can be extremely frustrating and annoying, as parents, we need to take the time to answer these questions and show as little irritation as possible so you don't deter their inquisitiveness and stifle their growth. Even though this is true it'll still drive even the most patient of people crazy when every explanation is met with the question ... "Why?"

Don’t Forget to Celebrate Your Accomplishments! - Click To Read Article
If you are at all like me you spend a significant amount of time beating yourself up for NOT doing what you know you should do. Most of the achievement oriented people I know do this quite a bit. It is as though they are on a quest for perfection and anything less than that is unsatisfying. Don't get me wrong ... I think it's a great thing to be on a quest for perfection, and I believe people who are, will ultimately experience a good deal of success because they'll never feel as though they've arrived. There will always be something else to accomplish.

Consistent Positive Action Creates Huge Momentum - Click To Read Article
As I laced up my shoes this morning to head out and tackle my first action focused goal, I spent some time reviewing the past seven days. It's hard to believe it's already been a week since I set and began to achieve these daily action goals. I can honestly tell you it is 99% easier to tackle these goals today than it was in the first couple of days. If you recall, I was having a bit of a challenge with the "voices" trying to encourage me to make excuses as to why I didn't have to accomplish those goals. Well, I am happy to report to you that those voices have all but left. The consistency of achieving my daily action goals, has made it much easier, and created momentum that's sending me off on a very positive path.

Action Focused Goal Setting is The Way to Go! - Click To Read Article
I'm finally back from my family vacation to Colorado and have somewhat recovered from all our activity. While making the 19 and 1/2 hour drive home I had quite a bit of time to think about this experiment and the posts I've written over the past week. I tried to look at the success forumula I've laid out and identify any elements that might prohibit someone from following it, and acheiving the success they want. The forumula is as follows ... Goals + Positive Attitude + a Plan + Belief + Action + Accountability = SUCCESS The following was my thought process as I worked through the formula on my drive home ...

Want to be Successful Online? Just do SOMETHING! - Click To Read Article
I listened to a webinar that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the most important things I took from the webinar was that you don’t have to go a million miles an hour toward reaching your goals. You can make significant progress by simply doing something consistently. They discussed a couple examples of individuals who had build entire businesses in approximately four hours that are producing significant income still today.

Use Amazon.com to Get to Know Your Buyers Intimately - Click To Read Article
NEWS FLASH: Your buyers don’t care about you, your company, or your products! They only care about “What’s in it for them!” I believe this is one of the most frequent statements we make on our blogs, in our articles, in our seminars and workshops, and in conversation. We say it because it is absolutely true and I recommend you take action which is consistent to the truthfulness of the statement. That is if you’d like your company to remain viable.

Turn Your Website into an ATM with Email Marketing - Click To Read Article
How many times have you found yourself in a discussion with one of your clients where you heard them say, “I didn’t know you guys did that?” or “I never thought of taking that approach.” I am not sure what your answer is but I can tell you I have heard that far too many times. All of us work hard to build awareness of our products or services through advertising and PR efforts. We work so hard to attract new clients and in the meantime we ignore the largest assets every company possesses. OUR OWN CUSTOMER BASE!

Learn the Six Guaranteed Steps to Successful Website Development - Click To Read Article
Well I can tell you succeeding on the web is much easier than you would expect. This article will deliver on the promise made in the title and will teach you the six steps necessary to be successful online. Even better than delivering on the promise … I guarantee you it is much easier and more logical than you’ve ever believed. So, for all you 35+ geezers out there (me included), just follow the formula, take action, and you will be amazed at the results.

Learn How to Lower Your Bounce Rate - Click To Read Article
The best way to tell if you have an effective website structure and if the flow of your site is working is by looking at the analytics of your site. If you don’t currently have some type of analytics program on your website, DO IT NOW! You can get a Google Analytics account set up for free and have it installed on your site within minutes. I understand that looking at your website statistics can be an overwhelming task since you will be presented with such a vast amount of information. Don’t worry. We’ll make it easier for you by pointing out what is the most important information to focus on.

If you JUST build it...They WON'T come! - Click To Read Article
You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and very few visitors from that huge investment. In fact you may be viewing your site as a HUGE expense and it doesn’t feel as if that expense is ever going to deliver any revenue. Well I am here to tell you that doesn’t have to be the case.

How to Use Twitter for Your Business - Click To Read Article
Heck, until recently I didn’t really understand the true power of Twitter so I figure this would be a good place to clear it all up. For the purpose of this article let’s take a quick look at the Internet landscape and compare it to something we can all relate to … The city you live in right now. Think about the parts of town where you go to find things to buy, whether it be a mall, a strip mall, or even the market where companies and individuals are all set up to sell their goods.

How to Use Twitter for Sales Prospecting - Click To Read Article
Today I’d like to chat a little about how you can use Twitter to identify hot prospects and begin a conversation with them that can lead to the beginnings of a strong relationship. Not only that, but you can accomplish this without leaving your desk, and without even picking up your phone!

How to Use Twitter to Build Customer Loyalty - Click To Read Article
If you are anything like me you are probably of the mindset that the Internet has significantly lessened the level of customer loyalty that most companies are accustomed to. The reason for this is consumers now have so many choices, they no longer have to rely on digging through the phone book or count on the right “interruption based” advertising message to create a “top of mind awareness” for when they are ready to make a buying decision.

How to Create a Winning Content Strategy - Click To Read Article
How many times have you found yourself wishing you could find the perfect salesperson? You know the kind … the salesperson who is at the office every day clearly communicating your message and hitting the mark every time. When the conversation begins with the prospect they immediately know this salesperson understands them completely and within just a few minutes they feel completely confident that your company’s product offering is just right for them. Not only that, this salesperson can meet with far more clients than you ever dreamed was humanly possible. Well, I am here to tell you this sales person is available RIGHT NOW, and is willing to work for you 24 hours a day, 7 days a week!

How to Build a Killer Email Database - Click To Read Article
It is amazing how many companies don’t realize how incredibly valuable a solid email database is. It’s truly the most valuable online asset a company has, and yet, they seem to completely ignore the importance by not including any tactics or calls to action on their website asking for this priceless piece of information … the visitors email address. Just think about it for a second. This person arrived on your website because they were interested in something you offer that is related to problem they are looking to solve. This automatically makes them a prospect for your offering, and therefore you should be interested in gaining the identity of that visitor.

Get Return Visitors through Engagement - Click To Read Article
How many times have you found yourself looking at your website statistics and noticed that 90% + of your visitors were brand new? You may have looked at that statistic and found yourself getting excited that so many new people were finding you each month. Well I am not trying to make you feel bad but…. That’s not a good thing. What it should be telling you is that visitors are arriving to your site, possibly clicking into it a bit, and not finding anything memorable enough to make them want to return. Hang on a second … I am not slamming your current site or trying to make you feel as if your company is the only company in this position. It’s actually quite normal. It doesn’t have to be though.

Focus on Providing Value, Not Making Money - Click To Read Article
Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is … some nights you lay there in bed tossing and turning trying to figure out how you can increase your sales just an additionally $10k each month to afford that new employee, or maybe to simply stop ending up in the red each month. That can be a horrifying feeling and often eliminate any chances of you getting quality sleep until you figure it out. Well, I am here to tell you that as long as you find yourself chasing the “almighty dollar” you’ll continue to be sleep deprived. I know this may sound crazy but it’s absolutely true.

Eight Steps to Number One on Google - Click To Read Article
The following are eight elements for you to take into consideration whenever you add any new content to your site. If you address each of these elements your search positioning will consistently improve, as will the quality of visitors coming to your site. Let’s face it … You don’t just want traffic; you want relevant traffic that is looking to buy. The following is a list of things you need to focus on so your website will appear at the top of the search results in the most relevant of searches.

Dominate Your Online Competition through Espionage - Click To Read Article
Typically when we hear the word espionage we don't think of it as a strategy to legitimately increase your business. The word always seems to accompany an image of someone being led away in hand cuffs on their way to a long prison stay. Well I am hear to tell you espionage isn't always an unethical way of doing things. In fact, I think you'll find that the leading companies and organizations take part in this type of business strategy every day, and they do it without the fear of being locked away in a prison cell. Let's take a peek at the true meaning of the word...

Confessions of a REFORMED Twitter Spammer - Click To Read Article
I HATE spam just as much as you do I promise! I already receive over 100 legitimate emails each day and if you were to add the amount of spam messages I get I’d say the number would be closer to 1,000. Thank God for spam filters! If you couple this hatred with the fact that I wholeheartedly believe in working hard to attract highly targeted visitors to your website and not simply build traffic simply for the sake of building traffic, you may find it difficult to believe how I fell into the trap … that is unless you’ve fallen in the trap as well.

Build a Purpose Driven Website - Click To Read Article
Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast. The product sounded amazing. Almost too good to be true. The story you saw really piqued your interest and, although your confidence is low that it’s as good as they say, you decide to do a search on Google to find it. Well what do you know …. there it is … the top listing.

Building Trust and Friendships with Social Media - Click To Read Article
I’ve been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their sales. Whether it is the new brochure, or the new addition to their website. The problem is … Simply adding a tactic will never be a long term solution! I want to make sure I don’t come across the wrong way. I am not saying I have all the solutions or that people who are experiencing declining sales are doing so because they don’t know what they are doing. I know we are in the midst of the worst economic conditions of all time and we are unfortunately all a victim of these circumstances. I personally look at difficult financial times as an excellent opportunity for the cream to rise to the top.

7 Steps to Generate Massive Online Buzz - Click To Read Article
Can you remember a time when you were with your friends or family and you saw something on TV that was directly related to something you or your company produced? Can you remember the feeling of pride that overtook you? Well I can. We created a website for one of our clients that had several lead generation tools built in. These tools provided a huge benefit to the site’s visitors and ended up generating so many leads the company decided to shift their marketing budget almost entirely to the web. When we heard this news we were really happy to hear how our plans were delivering such excellent results.





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