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Michael Kleiner Articles

Written by: Michael Kleiner

Survey shows Internet users prefer PR to ads - Click To Read Article
In my previous article, I wrote that public relations may be better positioned than advertising to weather the current storm of major newspapers in financial trouble some of which are going completely digital. An interesting survey was released recently, which not only seems to support this point, but provides an interesting perspective into the reading habits of young people. "Ragan’s PR News Daily" noted an ARAnet poll based on polling by Opinion Research Corporation, showing that Internet users prefer PR over advertising.

Newspaper problems doesn't limit value of public relations - Click To Read Article
While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness skills to pitch in the Internet and technological age. In fact public relations may be in a better situation than advertising to do this.

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About the Author: Michael Kleiner
RSS for Michael's articles - Visit Michael's website

Michael Kleiner has over 30 years of journalism/public relations experience, encompassing sports, education, non-profits, small businesses, authors, special events and milestones. He has worked for award-winning publications, while also being recognized individually. This month he received first place in the autobiography/biography category of The Beach Book Festival for his book, Beyond the Cold: An American's Warm Portrait of Norway (http://www.beyondthecold.com) He has operated his own public relations and web site design business since 1999, recognizing the connection between the two disciplines. In 2003, he received the Home-Based Business Advocate of the Year Award from the Small Business Administration for Region 3 (PA, DE, MD,VA, WV, DC), and also The Communicators Award of Excellence in Feature Writing, its highest honor and an international award. He served as President of the Mt. Airy (Philadelphia) Business Association in 2006 and 2007 and on the Board for nine years. He is a member of the Public Relations Society of America abd the Sustainable Business Network of Greater Philadelphia. Web promos: http://www.kleinerwebpromos.com.

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More from Michael Kleiner
Newspaper problems doesnt limit value of public relations
Survey shows Internet users prefer PR to ads


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