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Elizabeth Robinson Articles

Written by: Elizabeth Robinson

How to use Search Engine Optimization in your PR Programs - Click To Read Article
The new tool for internet visibility is utilizing Search Engine Optimization. Learn how to use this in your PR program to increase internet traffic.

How to Keep Your PR Clients Happy in a Tough Economy - Click To Read Article
As potential clients struggle with dwindling budgets, PR practitioners must deliver more bang for the buck. This requires walking a fine line to create value for clients without falling into the trap of over-servicing the squeaky wheels.

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About the Author: Elizabeth Robinson
RSS for Elizabeth's articles - Visit Elizabeth's website

Elizabeth Robinson, President, Founder & CEO As president and founder of VolumePR, Elizabeth leads the strategic management of client campaigns, ensuring they remain infused with expert tactics and innovative strategies that consistently increase the clients' market share. Having sat on both sides of the table � with previous career roles as a corporate communications professional as well as an agency manager - Elizabeth is keenly aware that her corporate counterpart's success is often measured by their ability to achieve marketing, sales and business development goals. By filtering these client goals through the lens of public relations, Elizabeth and her team consistently develop fully customized programs for their clients that not only support the accomplishment of pre-defined goals, but do so through a combination of bullet-proof PR programs and creative integrated marketing solutions that redefine the term "PR innovation." Prior to founding VolumePR in the spring of 2001, Elizabeth was already deeply entrenched in the practice of building technology and consumer brands and positioning executives as industry thought leaders from her tenure with Ogilvy Public Relations and The Boeing Company. A graduate of Pepperdine University with a Bachelor of Arts in organizational communication with an emphasis in business administration, Elizabeth has been twice awarded the International Association of Business Communicators' (IABC) Bronze Quill award, the League of American Communication Professionals (LACP) Spotlight and Magellan Awards on six occasions, and has grown VolumePR to be named one of the fastest growing private businesses in the state of Colorado by the Denver Business Journal. In 2008, the Denver Business Journal named her to the prestigious "40 Under 40" list, which highlights the rising stars of Denver's business community.

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More from Elizabeth Robinson
How to Keep Your PR Clients Happy in a Tough Economy
How to use Search Engine Optimization in your PR Programs


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