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Michael Delpierre Articles

Written by: Michael Delpierre

Marketing Advice For Franchise Owners - Click To Read Article
Franchise owners know one thing, either they are getting enough marketing support from corporate or they need to take matters into their own hands. Unfortunately, the latter is the usually the case. In today’s era of budget cut backs marketing is usually the one line item in the corporate budget with the bull’s-eye on its back. Franchisees need to take matters into their own hands and deploy the marketing strategies that Fortune 500 companies are executing.

Social Media Involvement - Click To Read Article
More small businesses are asking what they can do to get more involved in social media. I commend them for realizing how important it is for their brand as well as for understanding what consumers are saying about them or their product/service. The first thing I tell a customer about social media is that “you get out what you put in”, meaning, the more time you spend engaging people the more benefit you will get out of social media on a Personal, Educational, and Business level.

Marketing Focus For 2010: More Marketing Dollars Focused On Internet Marketing - Click To Read Article
Traditional advertising is yet again the victim in a down economy. More businesses today are focusing more of their marketing spend on internet-based marketing versus traditional marketing strategies. Duke University’s Fuqua School of Business conducted a CMO (Chief Marketing Officer) survey, published in August of 2009, on Fortune 1000 CMOs and how they are going to allocate their upcoming marketing budgets for 2010. The study found that CMOs are decreasing their traditional advertising (print, radio, TV) spend by 7.9% while increasing their overall Internet marketing (online advertising, social media, search engine optimization) spend by 9.5%.

Social Media For Small Business - Click To Read Article
With 2010 finally here and staring us in the face, every small business needs to acknowledge the 100 pound elephant in the room, and his name is social media.

Marketing In A Recession Benefits Small Business - Click To Read Article
When consumers turn on the TV or listen to the radio, they get bombarded with the words, recession, TARP, unemployment, foreclosures, and other less than positive descriptors. No wonder small businesses are fearful of their long-term viability. But there is one thing small businesses can do to take control of their future. They should increase their marketing efforts. Spend money on marketing because that is the one thing that will increase their chances of surviving the recession.

Why a business card should matter to you - Click To Read Article
If I meet you for the first time, chances are, I will forget your name and whom you work for within a short time frame. The one thing I will most likely keep will be your business card. When you hand me your business card, it tells me not only who you are and what you do but it also tells me whether or not you are worthy of my business.

A New Marketing Communications Firm Launches in the Washington D.C. Area That Focuses on the Small Business and Non-Profit Sectors - Click To Read Article
Conversion Pipeline, a strategic marketing communications company was created to help small business and non-profits utilize modern sales, marketing and communication strategies such as pay-per-click advertising, search engine optimization, public relations, business consulting, social media and other strategies to raise brand awareness in their respective marketplace.

7 Essential Homepage Tips To Ensure That Your Site Converts Traffic Into Sales - Click To Read Article
On average, you have roughly seven seconds to get your message across before the end user abandons your website for one of your competitors' sites. We have created simple guidelines for what should and, more important, should not be featured on your homepage, so that you can convert regular traffic into revenue.





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