Building Accountability into Your PR Plan
Building Accountability into Your PR Plan
Ah yes - the New Year. Whether your year end was December 31 or March 31, a new fiscal year starts with fresh ideas, plans, new energy, new ambitions, goals, excitement, and passion - what a great time. So, why will most businesses fall into the same trap they did last year?
Ask yourself this question: What am I planning to do differently this year? If the answer is I have new goals - that's great, but how do you make sure they are achieved?
One word: Accountability.
So what does that have to do with Public Relations? Everything.
You see, the key element of any PR Strategy is consistency of exposure using many different methods. It is not about doing 40 things - it is about doing five things 40 times!
So how to you take your ideas and make them come alive?
Simple. Build your own PR calendar. A PR calendar assists you in launching your initiatives in a way that can drive you to your goals in a structured and thought-out manner.
By using a PR calendar effectively you will be able to coordinate all your efforts as well as tracking any budget items for training courses, PR tools, distribution of press releases and the like.
Keep it simple. Decide on your key activities. Then look at the activities required to make it happen - writing articles, contacting journalists, preparing speaking engagements etc. Then look at the months of the year and plug in the activities you want to achieve and in which months and then make sure you follow the plan.
Simple stuff? If it was not simple - it would not get done.
Give it a try, you will be amazed at what can be accomplished when you just write it down as a goal, schedule it and then make it happen.
Building Accountability into Your PR Plan - To learn more about this author, visit Leanne Bucaro's Website.
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What will be different this year?
Ah yes - the New Year. Whether your year end was December 31 or March 31, a new fiscal year starts with fresh ideas, plans, new energy, new ambitions, goals, excitement, and passion - what a great time. So, why will most businesses fall into the same trap they did last year?
Ask yourself this question: What am I planning to do differently this year? If the answer is I have new goals - that's great, but how do you make sure they are achieved?
One word: Accountability.
So what does that have to do with Public Relations? Everything.
You see, the key element of any PR Strategy is consistency of exposure using many different methods. It is not about doing 40 things - it is about doing five things 40 times!
So how to you take your ideas and make them come alive?
Simple. Build your own PR calendar. A PR calendar assists you in launching your initiatives in a way that can drive you to your goals in a structured and thought-out manner.
By using a PR calendar effectively you will be able to coordinate all your efforts as well as tracking any budget items for training courses, PR tools, distribution of press releases and the like.
Keep it simple. Decide on your key activities. Then look at the activities required to make it happen - writing articles, contacting journalists, preparing speaking engagements etc. Then look at the months of the year and plug in the activities you want to achieve and in which months and then make sure you follow the plan.
Simple stuff? If it was not simple - it would not get done.
Give it a try, you will be amazed at what can be accomplished when you just write it down as a goal, schedule it and then make it happen.
Building Accountability into Your PR Plan - To learn more about this author, visit Leanne Bucaro's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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