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Getting Your Article Published

Getting Your Article Published

The first thing you need to do before putting pen to paper, or phoning an editor with a proposal, is research. Identify your target publication and obtain several copies, read them, and get a feel for the style.

In addition to style, take note of the average length and kinds of articles the publication publishes. This is useful information and will act as a guide when writing for the publication.

Most contributor guidelines say that you must submit a proposal by sending an email to the editor. Don’t just write the article and submit it - contact the editor by phone first, and then follow up with an email. Editors are there to assist you; they want and need good content. An editor’s job is to check content, advise, and get good articles published.

The first hurdle is coming up with a good original idea. Ideas may come to you when you are doing something totally unrelated, now make sure to write them down, or put them in your PDA (Blackberry, Trio etc) or you just might forget.

When writing, keep it simple. Never assume prior knowledge - explain everything and write in the first person (that is, “I” and “you” as oppose to “one” and “it”).

To have any chance of getting published, the writer must grab the reader's attention right from the first paragraph. The leading paragraph of an article is the most important. Outline your article before writing. Write an outline using the basics of introduction, body, and conclusion.

Have your article reviewed before submission. Even the most careful writer is bound to make spelling, and perhaps grammatical errors. Some of your ideas may be fuzzy because you're "too close" to the material. Get several people to critique your article before you file it to the publication.

Make sure to deliver your article when asked, or when promised to the editor. In case of an emergency, let the editor know asap about the situation and try to work something out– being conscientious even during a crises will be benefit you in the long run, because the news, especially your news needs to be published!

Your reason for writing for a publication is to garner exposure for your business. Since you’re not journalist, you are not expected to write about subjects that you aren’t familiar with. So, write about your views, observations, trends, and make sure to give your opinions about your industry and the world around you.





Getting Your Article Published - To learn more about this author, visit Leanne Bucaro's Website.

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Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Leanne Bucaro
(Visit Leanne's Website) With more than fifteen years of experience in communications and media, a strong background in film and television, branding strategies and public relations, Leanne is able to assist organizations in brand creation, brand values and communication and promotion to internal and external shareholders including media. A seasoned public relations professional, Ms. Bucaro launched her career writing for the Film and Television industry. She transitioned into advertising and soon launched into the political arena in corporate communications with the Provincial Government of Ontario. Having excelled in various management positions Ms. Bucaro entered into the high-tech market with Bell Mobility, where she was instrumental in the launch of Digital PCS for Bell Mobility. Leanne has managed Public Relations, Communications and Investor Relations teams in various high-tech companies, from start-up to publicly-traded corporations. This range of perspective provides companies with invaluable information on situational analysis and communications opportunities and challenges based on her experience and expertise.

Leanne Bucaro is a Gold author on EvanCarmichael.com
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