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Landing Pages - How they can help your company
Written by: Leanne BucaroArticle Overview: This article explains what a landing page is and how they can successfully promote your business/product.
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Free Download - Using Social Media to Build Your Brand By Leanne Bucaro |
Landing Pages - How they can help your company
What is a landing page?
Sometimes known as a lead capture page it is used for online
marketing. It is a web page a
visitor reaches after clicking an online ad or link. It is a way to convert web clicks into clients. The page will contain detailed content
of the product or service mentioned.
There are two types of landing pages:
1. Organic or “reference” landing page:
An organic or reference landing page presents information that is
relevant to the visitor and used for advertising or campaigns and usually not
part of the main site but geared toward a specific source of traffic. These can display text, images and links
to direct to the main site.
2. Transactional landing page:
A transactional landing page’s
goal is to persuade the visitor to complete a transaction and buy the product
or service by filling out a form or being involved with the advertisement on
the page.
5 must have components for your landing page:
1.
Strategy – create an interesting headline, since
that is the first thing the visitors read. Create a Unique Value Proposition that will describe the
market and the difference between your competitors and your own business
2.
Lead – must be interesting enough to capture
your visitor’s attention and make them want to keep reading
3.
Benefits – this is your chance to really sell
your product. List the benefits of
your product and what it has to offer your visitors
4.
Offer – this asks your visitors to purchase,
sign up or opt-in
5.
Look and feel – make sure the page has critical
elements that builds trust and worthiness to the visitor
5 practices to keep in mind:
1.
Content counts – Make sure everything the
visitor reads is valuable and useful information that will capture their
attention
2.
Keep it simple – everything must be clearly
explained and specific. Make sure
to edit!
3.
Beyond the page – make it an experience and be
creative – not just a page
4.
Testing, testing, testing – conduct tests to see
what’s effective and what’s not
5.
Analysis – what do users use most? What drives them away?
Landing pages are a great way to
provide your customers with all the information they need in one convenient
location and can drastically improve your marketing efforts.
Quality landing pages to get more sales
How To Start Your Own Business Using Landing Pages
The Beach Bum’s Guide to Landing Pages
Landing Pages – The Key to Turning Potential Customers into Paying Clients
Teleseminars - 5 Elements of a Successful Lead Capture Page
Article Tags: landing pages, organic, web page
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About the Author: Leanne Bucaro RSS for Leanne's articles - Visit Leanne's website  Click here to visit Leanne's website   The Benefits of Public Relations More of Creating Key Messages to help get Free Publicity Pitching the Media Starting Your Public Relations Plan Getting Your Article Published |
Related Forum Posts
Do the Yellow Pages still work?
- People are increasingly turning online to find suppliers and research solutions to the problems they are having. Is it still worth taking out an ad in the Yellow Pages? Could there be a better way to use that money?
Do you still use the Yellow Pages?
Re: Secrets About Landing Pages Revealed!
- Hi Greg,
Thank for posting this, it's very helpful.
Landing pages can convert very well if they are well written.
Re: Facebook Advertising?
- Hi Mal,
I just added you to my circles.
It'll be interesting to know how you think the two services, Facebook Pages and Google+, compare.
Licensing and Exclusivity
- Is it better to receive a license from a company to provide a product to a certain region before of after your company is established?
Ex. XYZ is a small company that manufactures cars and sells them in Europe and I want to get their cars licensed from them and be the sole provider of their flying cars in Asia. So would it be better for me to establish a company first or first get the licensing then build the company after?
Any input would be greatly appreciated.
Re: Examples of Great Landing Pages
- Kevin, been a while!
hey I just reviewed the Landing Page - I like it! The structure is all there and I like how the testimonials are "related" to the business benefit of becoming a Partner - Nice work!
Two points:
1. Have you tried other headlines or split tested other headlines? You can use google website optimizer to do it. I know you can come up with a slightly stronger headline unless this one came out on top.
2. I feel that when the page first loads it looks "incomplete". It's just a visual thing. I guess i was expecting a border around the content, a header image maybe... it's just the way i am wired to expect webpages to load. This point may be insignificant. Testing is the only way to know for sure.
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