Out of Work, Business Slow? Don't Despair Promote Yourself!

Guest post by: Leanne Bucaro
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Using Social Media to Build Your Brand - By Leanne Bucaro

During this recession a little self-promotion can go a long way, be it as an employee or entrepreneur. When times are tough getting the word out that you or your business not only exists, but also thrives is paramount to future successes.

Individuals looking for a job or those with a small business or cottage industry can apply the same tools public relation firms use to promote their clients. There are five tips that I strongly believe will get you, your business or product noticed in no time at all…and you just might have some fun doing it.

These tips will allow you to build you or your brand, and at the same time gain confidence while broadcasting your message to the world. Best of all, implementation of these promotional tips will let potential employers or clients realize how proud you are of what you have to offer and best of all in time, surely result in adding to your coffers.

1. Use Technology. Get the word out by joining social networks like Twitter, Facebook and My Space, or create your very own website.

2. Nurture Relationships. Join groups and associations, volunteer in your community, contact old and new friends and network, network and network!

3. Know Your Product…even if your product is yourself! Then you can sell yourself or your business with confidence.

4. Be Creative. Think outside the box, come up with an angle or dare we say, even a gimmick. Stand out in your field!

5. Be Resilient. Don’t take “no” personally, your services or products may just not be needed, it doesn’t mean you’re not liked. Let a rejection inspire you to move on to the next opportunity and prove past naysayers wrong!

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Using Social Media to Build Your Brand - By Leanne Bucaro

About the Author: Leanne Bucaro

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With more than fifteen years of experience in communications and media, a strong background in film and television, branding strategies and public relations, Leanne is able to assist organizations in brand creation, brand values and communication and promotion to internal and external shareholders including media. A seasoned public relations professional, Ms. Bucaro launched her career writing for the Film and Television industry. She transitioned into advertising and soon launched into the political arena in corporate communications with the Provincial Government of Ontario. Having excelled in various management positions Ms. Bucaro entered into the high-tech market with Bell Mobility, where she was instrumental in the launch of Digital PCS for Bell Mobility. Leanne has managed Public Relations, Communications and Investor Relations teams in various high-tech companies, from start-up to publicly-traded corporations. This range of perspective provides companies with invaluable information on situational analysis and communications opportunities and challenges based on her experience and expertise.
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