Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Press Releases - The Two Most Common Mistakes

Press Releases - The Two Most Common Mistakes

Press Releases - The 2 most common mistakes

1) The first mistake is pitching your company - not a story.

This is one of the biggest mistakes you can make when trying to generate publicity. Focusing on selling anything with journalists will simply not fly.

In fact, many times it will demonstrate your lack of understanding of the PR process and journalists take this very seriously.

We see this over and over. People complain that they're sending out press releases and not getting any results. When we ask them to show us samples of their press releases, it looks exactly like a brochure for their latest product.

Can the media contribute to your selling process? The simple answer is yes, but you have to give them what they want first - you have to give the media a story

When you begin the writing process to create your press release, don't think about what the media can do for your business. In fact, you need to think about what you can do for them. Your press release has to contain a story that the media will want to use. When you do this you will have the impact you desire - and the sales will follow.

2. The second mistake is Press Releases that don't follow the proper format

Proper Format is important!
If you do not use the proper format often the journalist will simply ignore the release completely. They surmise that if you cannot follow the accepted mode of communication with journalists - then you will not have a story they can use. Don't forget - we've often talked about how many emails and press releases a journalist get in one day - 1000's! If your Press Release is a mess - the journalist won't even get to the information.

Make sure you eliminate these two common press release mistakes and you will be on your way to creating free publicity for your business.





Press Releases The Two Most Common Mistakes - To learn more about this author, visit Leanne Bucaro's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Leanne Bucaro
(Visit Leanne's Website) With more than fifteen years of experience in communications and media, a strong background in film and television, branding strategies and public relations, Leanne is able to assist organizations in brand creation, brand values and communication and promotion to internal and external shareholders including media. A seasoned public relations professional, Ms. Bucaro launched her career writing for the Film and Television industry. She transitioned into advertising and soon launched into the political arena in corporate communications with the Provincial Government of Ontario. Having excelled in various management positions Ms. Bucaro entered into the high-tech market with Bell Mobility, where she was instrumental in the launch of Digital PCS for Bell Mobility. Leanne has managed Public Relations, Communications and Investor Relations teams in various high-tech companies, from start-up to publicly-traded corporations. This range of perspective provides companies with invaluable information on situational analysis and communications opportunities and challenges based on her experience and expertise.

Leanne Bucaro is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Leanne Bucaro's

Complete
List Of
Public-Relations
Articles

Name
Email
If you enjoyed this article, get Leanne Bucaro's Complete List of Public-Relations Articles For FREE!

More Leanne Bucaro
Managing your Brand in an Insecure World
Pitching the Media
Creating Key Messages to get Free Publicity
So you want to talk about branding
Using Social Media to Build Your Brand
More of Creating Key Messages to help get Free Publicity
USING TRADE SHOWS AS A PR OPPORTUNITY
The Importance of Case Studies for your PR Program
Television Coverage Its Not as Hard as You Think
Getting Your Article Published
Free Downloads


 
 
 


Evan Elite Authors
Linda Richardson  
Jeff Foster  
Cheryl Matthynssens  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Spring Cleaning Icon Spring Cleaning
Instant Press Release Icon Instant Press Release
Dream Boards Icon Dream Boards
Radio Campaigns Icon Radio Campaigns
Business Plan Sample Icon Business Plan Sample
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009
 
Top 50 Diversion Blogs
Top 50 Diversion Blogs
Top Diversion Blogs of 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Esther Darko Sunyani, Ghana,
Esther Darko
Sunyani, Ghana
SEO For Africa

If I Were A Startup...
Lisa Shepherd, $335k to $1.1 Mil in 2 years
Lisa Shepherd
$335k to $1.1 Mil in 2 years
Kerry Shapansky, $2.0 to $51 Mil in 5 years
Kerry Shapansky
$2.0 to $51 Mil in 5 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Calvin Klein, Calvin Klein
Calvin Klein
Calvin Klein
Jim Sinegal, Costco
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Ask Michael Gerber, Reader Questions
Ask Michael Gerber
Reader Questions
Timothy Ferriss, 4 Hour Work Week
Timothy Ferriss
4 Hour Work Week
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Choose to Do or Not Do
By Roger Ellerton
     NLP - Your Pathway to Personal Success
By Roger Ellerton
     Think Positively - Reduce Stress and Get More Out of Life
By Roger Ellerton

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information