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Story Ideas that will interest the media
Written by: Leanne BucaroArticle Overview: How do you come up with ideas that are intriguing enough to the media to want to follow up on your story?
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Story Ideas that will interest the media
Story ideas that the media would be interested in
Ah. the story idea, the lifeblood of PR companies. But as PR professionals we are paid (in part) to dig deep for those ideas that the media will find interesting and newsworthy.
What do small businesses do to find those ideas? Here are a few things you can do to find the story idea that is "fit to print".
Firstly, remember that timing is everything in this game so scan the newspapers every morning to look for ideas that might work for you.
When you find a story of interest, make a note of the writer of the story as well as their contact information. Add this to your database along with a few points about the story.
Scan the papers with a few things in mind and try to come with something we call "a story angle".
Look for a story angle that might be applicable to the Industry you are in, or a regulatory angle, political, cultural etc :
A potential story line for an on-line back up service might be a regulatory angle - since there are requirements for certain types of businesses to maintain records for a certain period of time. If information is lost then you run up against these regulatory issues.
Use that information to write a letter to the editor or craft a media release or conduct a media pitch.
As you are building these ideas (and it is an ongoing process) think about your target audience. If you are scanning one of the major dailies - you may take that idea and pitch the local paper as it may be challenging for a small business to get the attention of the major newspapers.
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About the Author: Leanne Bucaro RSS for Leanne's articles - Visit Leanne's website With more than fifteen years of experience in communications and media, a strong background in film and television, branding strategies and public relations, Leanne is able to assist organizations in brand creation, brand values and communication and promotion to internal and external shareholders including media. A seasoned public relations professional, Ms. Bucaro launched her career writing for the Film and Television industry. She transitioned into advertising and soon launched into the political arena in corporate communications with the Provincial Government of Ontario. Having excelled in various management positions Ms. Bucaro entered into the high-tech market with Bell Mobility, where she was instrumental in the launch of Digital PCS for Bell Mobility. Leanne has managed Public Relations, Communications and Investor Relations teams in various high-tech companies, from start-up to publicly-traded corporations. This range of perspective provides companies with invaluable information on situational analysis and communications opportunities and challenges based on her experience and expertise. Click here to visit Leanne's website What you can do to revitalize you business and build buzz for 2006 USING TRADE SHOWS AS A PR OPPORTUNITY Pitching the Media So you want to talk about branding Press Releases The Two Most Common Mistakes |
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