Story Ideas that will interest the media
Story Ideas that will interest the media
Ah. the story idea, the lifeblood of PR companies. But as PR professionals we are paid (in part) to dig deep for those ideas that the media will find interesting and newsworthy.
What do small businesses do to find those ideas? Here are a few things you can do to find the story idea that is "fit to print".
Firstly, remember that timing is everything in this game so scan the newspapers every morning to look for ideas that might work for you.
When you find a story of interest, make a note of the writer of the story as well as their contact information. Add this to your database along with a few points about the story.
Scan the papers with a few things in mind and try to come with something we call "a story angle".
Look for a story angle that might be applicable to the Industry you are in, or a regulatory angle, political, cultural etc :
A potential story line for an on-line back up service might be a regulatory angle - since there are requirements for certain types of businesses to maintain records for a certain period of time. If information is lost then you run up against these regulatory issues.
Use that information to write a letter to the editor or craft a media release or conduct a media pitch.
As you are building these ideas (and it is an ongoing process) think about your target audience. If you are scanning one of the major dailies - you may take that idea and pitch the local paper as it may be challenging for a small business to get the attention of the major newspapers.
Story Ideas that will interest the media - To learn more about this author, visit Leanne Bucaro's Website.
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Story ideas that the media would be interested in
Ah. the story idea, the lifeblood of PR companies. But as PR professionals we are paid (in part) to dig deep for those ideas that the media will find interesting and newsworthy.
What do small businesses do to find those ideas? Here are a few things you can do to find the story idea that is "fit to print".
Firstly, remember that timing is everything in this game so scan the newspapers every morning to look for ideas that might work for you.
When you find a story of interest, make a note of the writer of the story as well as their contact information. Add this to your database along with a few points about the story.
Scan the papers with a few things in mind and try to come with something we call "a story angle".
Look for a story angle that might be applicable to the Industry you are in, or a regulatory angle, political, cultural etc :
A potential story line for an on-line back up service might be a regulatory angle - since there are requirements for certain types of businesses to maintain records for a certain period of time. If information is lost then you run up against these regulatory issues.
Use that information to write a letter to the editor or craft a media release or conduct a media pitch.
As you are building these ideas (and it is an ongoing process) think about your target audience. If you are scanning one of the major dailies - you may take that idea and pitch the local paper as it may be challenging for a small business to get the attention of the major newspapers.
Story Ideas that will interest the media - To learn more about this author, visit Leanne Bucaro's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Staging DivaDebra Gould, aka The Staging DivaŽ, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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