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The Importance of Case Studies for your PR Program

The Importance of Case Studies for your PR Program

The Importance of Case Studies

If you search for information on Case Studies on the Internet you will find quite an array of different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations we will define it this way: "A short (500 word) description of the application of your product or service with an actual client".

Case studies can be used as you would any company collateral, except that it is infinitely more powerful than your other documents. Whereas other documents are in your "voice", a good case study is in the customer's "voice", which always has more credibility with media and other customers.

In fact many times when you send out a Press Release or conduct a Media Pitch the media will want a case study to learn more about how the client is using your product or service. They will also want to know if the customer is willing to be interviewed, so when you are gathering information on the case study make sure you have the express permission of the customer.

Finally, ensure that your case study solves a general business problem (makes money or saves money, saves time, etc.) and use a consistent format for your case studies. It makes them easier to grasp -and also easier to write.





The Importance of Case Studies for your PR Program - To learn more about this author, visit Leanne Bucaro's Website.

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Leanne Bucaro
(Visit Leanne's Website) With more than fifteen years of experience in communications and media, a strong background in film and television, branding strategies and public relations, Leanne is able to assist organizations in brand creation, brand values and communication and promotion to internal and external shareholders including media. A seasoned public relations professional, Ms. Bucaro launched her career writing for the Film and Television industry. She transitioned into advertising and soon launched into the political arena in corporate communications with the Provincial Government of Ontario. Having excelled in various management positions Ms. Bucaro entered into the high-tech market with Bell Mobility, where she was instrumental in the launch of Digital PCS for Bell Mobility. Leanne has managed Public Relations, Communications and Investor Relations teams in various high-tech companies, from start-up to publicly-traded corporations. This range of perspective provides companies with invaluable information on situational analysis and communications opportunities and challenges based on her experience and expertise.

Leanne Bucaro is a Gold author on EvanCarmichael.com
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