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Using Social Media to Build Your Brand
Written by: Leanne BucaroArticle Overview: This article is about the different types of social media and how to easily and effectively use them to promote your product or service.
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Using Social Media to Build Your Brand
Social media is the fastest growing medium to market your
product and communicate with your audience. And when it comes to branding your product it just might be
the simplest and cheapest way to create awareness to potential clients. Marketing is changing and it’s not
always about selling something, at the end of the day it’s about creating and
working on relationships. But if
you’re new to trendy online media activities, the following is sure to help you
get on the right track to take advantage of what is right at your fingertips
and a click away to branding success!
Types of social media and what they can do
for your company:
Blogs and forums
Used
to gain new/returning business by participating in discussion forums and blogs.
Become a source of information by sharing knowledge and answering
questions. Demonstrate your value
for clients and potential clients.
Facebook
Creating
Facebook groups attract interest and develop loyalty.
Online press releases
Make
your website easy to find in search engines.
Online video
Posting videos on YouTube and on
your company’s website can bring people onto the site and engage existing
visitors.
Twitter
Using
Twitter regularly to create and reinforce connections and to spread word of
mouth about your business.
Common Concerns:
Lacking time to learn and use social media tools
The best strategy is to pick one or two types of social media
and focus on doing those well. Have
several employees share the updating duties on the company blog or contract a
company outside to help with updating.
Question the ROI?
Do you wonder if you will ever make any real business from
using these social media tools? Remember, it’s about making valuable connections and relationships with
other credible business people and clients.
Worry about spam comments on blogs?
No problem, you can control and monitor inappropriate comments
3 Easy Steps To Help You Get Started!
Step 1: Finding and keeping your target
Position and describe your product. Blogging and posting
updates about your product or service becomes a unique and innovative tool that
can be used to spread the word. It
is a social media medium that keeps your customers aware and interested. As long as you’re providing useful
content for your audience, they’ll appreciate your effort and most likely visit
again. Social media is supposed to
be conversational and casual, treat it as such and allow your audience to
participate in your products.
Step 2: Keep it simple
Make
sure the content you post is clear, specific and something your clients can relate
to. Allow participation by making
sure that the content being shared or discussed on the platform is relevant to your
clients and their interests.
Step 3: Tools, Tactics, Techniques
Create
peer pressure. Get the right
people involved in the beginning to encourage participation on a grassroots
level, and then make sure the ongoing use of the platform is evident to your
clients.
Keep in mind…!
If you do something great,
people will find it. Nothing works better than word of mouse - one friend
telling another.
Brands 50% more popular than celebrities in social media
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The danger of over-responding on Twitter
Personal Branding: Seven Social Media Branding Mistakes
Article Tags: answering questions, audience, auto text, blogs, discussion forums, fingertips, font family, marketing, nbsp, norma, relationships, sharing knowledge, source of information, span style, style font
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About the Author: Leanne Bucaro RSS for Leanne's articles - Visit Leanne's website  Click here to visit Leanne's website   Press Releases The Two Most Common Mistakes HOW TO GET PERSONALITY INTO YOUR GROWING BUSINESS Television Coverage Its Not as Hard as You Think Pitching the Media More of Creating Key Messages to help get Free Publicity |
Related Forum Posts
Re: Kevin needs "social glue" ideas
- Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff
Re: Kevin needs "social glue" ideas
- [quote="WebBizIdeas.com":gvtxsu7g]Hi,
I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing.
I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO.
Jeff[/quote:gvtxsu7g]
Hi Jeff,
Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas!
- GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though!
Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists.
Overall the new categories are:
- Looking For, Networking and Events
- Review My...
- Social Network and Media
- Brags and Rants
These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts
- Hi Shri,
Thanks for posting this.
I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance
- [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl]
I think that's probably one of the most realistic way to think about it.
There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input.
As for Jennifer,
You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook.
The only way to know is to try it.
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